How to Use Social Media to Enhance Your Event http://bit.ly/HospitalityLaw_Webinar You are already online and social. You have a Twitter™ handle and a Facebook™ profile and you are headed to your favorite industry event. What you are wondering is how you are going to maximize the investment you and your company have made and EXTEND THE REACH of YOUR MESSAGE beyond the walls and days of the conference. At Industry Events there are:  Lots of Industry Leaders  Speakers Sharing the Latest Industry Information  Colleagues who you might Cross-promote Services with  Photo & Video Opportunities  Presentation Sharing Opportunities  Corporate Brochure Sharing Opportunities In short, lots of great ways to GET SOCIAL! Fortunately, here at HospitalityLawyer.com we are in our second year of “being social”… and that is longer than most. We tested some social marketing event maximizers last year with real “click-through” success. So, we are going to OPTIMIZE our sponsors, speakers and attendees this year by providing an established social stage to AMPLIFY your messages. This year the Social Wendy Group will be on hand again capturing photos and videos for future promotion, we will also be LIVESTREAMING Key Daily Updates on a dedicated Livestream Channel. This will significantly extend the reach of the conference and those who participate in the interviews. To create as much onsite access as possible, we will have a Livestream room right near the action and will be interviewing all day long on Thursday. THIS WEBINAR will:  Share the Pre-event Social Marketing Tactics you can “Stage” ahead of time to support your onsite efforts  Help you create interesting & valuable Social Event Conversation so your tweets and posts generate more followers and likes  Share what materials you can provide to the Hospitality Lawyer/Social Wendy Group team to maximize your corporate or speaker materials  Ensure you get “looped in” all the Social Marketing action of the 2011 Hospitality Law Conference We will be creating a list of Hospitality Law Conference Tweeters, so if you will be tweeting during the event, please use the #hlc11 hashtag, and feel free to let us know and we will include you on the list. Wendy Meadley Emerging Agency Lead | Author Wendy Meadley, also known as SocialWendy, is founder of the Social Wendy Group and the author of Social Frontier™. She is an award-winning strategist and voice on social media and emerging media technologies. As a Consultant and Emerging Media Agency lead, she is actively involved with her Fortune 500 client list developing e-marketing strategy, social technology platforms, interactive media and marketing plans. She has developed and published proprietary social marketing models focused on a comprehensive digital presence fully integrated with today's social media channels. With over 46,000 followers of her own and millions of content marketing click-throughs for clients, and her Social Frontier™ Digital Presence collection, she continues to innovate in the social marketing space. Wendy Meadley has her Executive MBA from the University of St. Thomas and Project Management Certification. Meadley has her undergrad degree in Communications and Broadcast Production, and 20+ years media and marketing experience. Along with her Emerging Media Agency, Meadley is actively documenting the Social Anthropology of Consumer Behavior. @socialwendypr & @socialwendy Webinar Support Materials for 2.2.11 How to Use Social Media to Enhance Your Event You are already online and social. You have a Twitter™ handle and a Facebook™ profile and you are headed to your favorite industry event. What you are wondering is how you are going to maximize the investment you and your company have made and EXTEND THE REACH of YOUR MESSAGE beyond the walls and days of the conference. At Industry Events there are: Lots of Industry Leaders Speakers Sharing the Latest Industry In

1. Social Wendy TM
Group
Social Media Production
Watch Us on LIVESTREAM ™
Engage with Us on Facebook ™
Chat with Us on Twitter™ #HLC11
Share Photos with Us on Flickr ™
Join our Group on LinkedIn™
Check-in on Foursquare™
Share Presentations on SlideShare™
Contact | Wendy Meadley Social Wendy Group wendy@socialwendygroup.com Onsite Thursday in Dorset Room

2. Social Wendy TM
Group
Social Media Production
Event Schedule
SocialWendy will be at HLC11
Wednesday Reception Interviews
Thursday Livestream & Interviews
Pre-Event | Webinar Thursday Reception LIVE@ in Crowd
How to Use Social Media to Enhance Your Event
Make sure you are all set by creating your Twitter™ and Facebook™ profiles before
You come onsite so you can immediately join in the conversation on the #HLC11
hashtag. We are also a Foursquare Venue, just SEARCH “Hospitality Law Conference
2011 at Omni Houston Hotel” Near Houston. http://foursquare.com/venue/16007797
Event Onsite | Social Media Production
Video Content Capture & Social Conversation
Want to capture some event content to add to your marketing efforts? We have
limited times available to get you into the studio. Feel free to schedule in advance
by emailing Wendy at her contact information below. We will do our best to get
everyone in! Camera shy? At least make sure we get your photo!
Post Event| Content Promotion
Video Content Capture & Social Conversation
Check out our Facebook Page for the Photos and Videos from the Conference.
Slideshare has Spotlight presentations, and our Livestream Channel will be On
Demand throughout the year.
Contact | Wendy Meadley Social Wendy Group wendy@socialwendygroup.com Onsite Thursday in Dorset Room