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Effects driven Scrum development using Business impact maps

This is the presentation for my session at Scrum gathering 2013 in Paris. It's about how you can use Business Impact Maps in Scrum to focus on what needs to satisfy to create value.

Effects driven Scrum development using Business impact maps

  1. 1. 2 Introduction Sara Lerén User Experience Specialist sara.leren@combitech.se Agile UX Sweden @HeedTheNeed
  2. 2. 3 Agenda Effects-driven Scrum development using Business Impact Maps How is value created? How do people express their needs? Visualizing the business needs using Business impact maps Using Business impact maps in Scrum
  3. 3. Value Creation How do you create value?
  4. 4. Missed mark – Airport VIP lounges
  5. 5. 6 Agenda Effects-driven Scrum development using Business Impact Maps How is value created? How do people express their needs? Visualizing the business needs using Business impact maps Using Business impact maps in Scrum
  6. 6. Value Creation “If I’d asked my customers what they wanted, they would have said, ‘A faster horse!’” Henry Ford
  7. 7. How do people express their needs? Explicit needs Visible needs Latent needs
  8. 8. Gemba Gemba, “the real place”
  9. 9. 10 Agenda Effects-driven Scrum development using Business Impact Maps How is value created? How do people express their needs? Visualizing the business needs using Business impact maps Using Business impact maps in Scrum
  10. 10. Gemba What is a Business Impact Map? A way of visualizing the Business needs and the Effects required to satisfy the needs
  11. 11. Gemba The structure of the Business Impact Map
  12. 12. Why Impact Mapping? Why Business Impact Mapping?
  13. 13. Why Impact Mapping? Techies vs. Techies
  14. 14. Why Impact Mapping? Business people vs. Techies
  15. 15. Business Impact Maps tell stories Source: Allen R. Braun, M.D, National Institute on Deafness and Other Communication Disorders Reading Words Reading Sentences Reading Stories
  16. 16. 17 Agenda Effects-driven Scrum development using Business Impact Maps How is value created? How do people express their needs? Visualizing the business needs using Business impact maps Using Business impact maps in Scrum
  17. 17. Gemba Sprint 0 – Time to create the Business Impact Map
  18. 18. Gemba User group analysis and prioritization
  19. 19. Missed mark – not knowing your market
  20. 20. Gemba Defining effect goals
  21. 21. Planning sprint 1 – The Business Impact Map works as a high-level backlog and facilitates prioritization
  22. 22. User stories are easily extracted from the Business Impact Map As a [user group] I want [need] so that [effect] Example: As a family traveller I want to keep my children entertained so that I can keep calm
  23. 23. Sprint demo – The effect goals help to focus on what’s important
  24. 24. Focusing on the desired effects
  25. 25. Evaluating proposed solutions
  26. 26. Final sprint – Final evaluation of effect goals
  27. 27. Value Creation Have you created value?
  28. 28. 29 The End Thank you! Want to get in touch? sara.leren@combitech.se Agile UX Sweden @HeedTheNeed

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