1. Barbara Cortez
Connor Clarke
Sofía Díaz
John O’Rourke

2. Yes – We’re solving an issue of great need –
snow sleds for the Irish market.

3.  7.6 days avg. of good-heavy snowfall over
the past 8 years.
 Recognised a want to play in the snow.
 Our survey shows that 95% of people that
would buy a sled would not know where to
get one. 50% said the internet.
 Lack of Competition.

4.  Link Phoenix Park
http://www.youtube.com/watch?v=yc7wu6
syzl8&feature=related
 Link Dublin Mountains
http://www.youtube.com/watch?v=y0zMw-
KV00g
 Link Bushy Park
http://www.youtube.com/watch?v=iJIeSQIJV
KE&feature=related

5. ● No specific retailers selling sleds in Ireland
● Several UK web sites selling sleds from abroad
● Clients subjected to:
● - Working delivery business days associated
with the companies
● - Additional distribution costs
● - Exchange rates

6. Advantages for the company:
● Domestic sales
● Savings in logistics and distribution costs
● More favorable prices
● No exchange rates applied

7.  Distribution and Sales Channels
◦ Sell and deliver directly
◦ Look to expansion if successful

8.  Distribution and Sales Channels
◦ Sell and deliver directly
◦ Look to expansion if successful
Survey results
0 10 20 30 40 50
Great Outdoors
Internet
Smyth's
Tesco
Where to buy...

9. 0 5 10 15 20 25 30 35 40 45
€5-12
€13-15
€16-20
Price
Survey results

10.  Product Pricing and Positioning
◦ 3 Models offered
◦ Manufacturer based in Shanghai
◦ €6 €13.50 €23

11.  Meet need of snow sleds
 Quick and free delivery
 Simple, easy to use website
 10% ROI after 1 year
 Introduce company to market
 Generate new customers

12.  Other Retailers
 Expanded markets
 Line width expansion

13. Classify our potential customers following a
series of features:
● Family type
● Lifestyle
● Geographical area
● Buying habits

14. 40.5 41 41.5 42 42.5
Male
Female
Gender
0 20 40 60 80 100
Under 25
26-35
36+
Age

15. Families with
children
Market segmentation:

16. Income level
Social Class
Nº family
members
and age
Families with
children
Market segmentation:

17. Families with
children
Youths (13-21)
Market segmentation:
Income level
Social Class
Nº family
members
and age

18. Families with
children
Youths (13-21)
Married or
engaged (22-40)
Market segmentation:
Income level
Social Class
Nº family
members
and age

19. 2 groups:
- Use the product as an
alternative to other
activities
- Regulary practice some
form of sport
Enjoy sports and outdoor activities
Yes
No
0 10 20 30 40 50 60 70
Have you sledded before?
Survey results

20. Target market divided into 2 groups:
Focus on the particular areas our
product can be used

21. Target market divided into 2 groups:
Focus on the particular areas our
product can be used
Living in the
countryside
Living in
urban areas

22. Target market divided into 2 groups:
Focus on the particular areas our
product can be used
Living in the
countryside
Living in
urban areas

23. Regular internet users,
especially to buy online
- Customers that use new technologies on a
regular basis, especially internet
- Customers accostumed and willing to recieve
information over the internet, through social
network or e-mail.

24. 0
10
20
30
40
50
60
70
80
90
Yes No
Bought Online Before?

25. ...As the only one in Ireland.
... will be called...

26. ...As the only one in Ireland.
... will be called...

27. Advertising Signs

28. Billboards

29. Newspaper ads

30. Street marketing actions

31. o Website design & Web analytics
 e-commerce services, such as a virtual product
catalogue and payment services.
 We will also have interactive content on the site such
as videos of people using our products, top 20
locations in Dublin/Ireland to use our products and
online competitions integrated with Facebook.
 We´ll be able to analyse the traffic of our website to
adapt it to our customers needs through the Google
Analytics tool.

33. o E-mailing campaigns
o Social Network strategy:
 Facebook:
a) Segmented advertisements will be offered trough
Facebook
b) We´ll establish a company profile on the site which
users can ‘like’. This allows them to receive regular
updates from us
 Youtube: it will allow us to spread viral marketing
campaigns

35. o SEO and SEM tactics
 Google Adwords:
is the method of advertising within search
engine results. Google AdWords ads are four
lines in length, which are differentiated from
the natural search results by their placement
on the right.

37.  Google Adsense: AdSense ads will also be
useful to the company, as they appear on
third party sites depending on the content –
sites with phrases such as ‘snow’, ‘Christmas’
or ‘sleds’ will display our advertisements.

38. •Finance to be secured through personal loans and savings
Premises €
Rent 1,200
Insurance 300
Elec., L&H 172.22
Subtotal 2,072.22
Marketing €
Billboards 800
Flyers 100
Event Costs 1,000
Online ads 500
Subtotal 2,400
Van €
Rental 1,676.08
Insurance 1,125
Fuel 200
Motor Tax 173
Subtotal 3,174.08
Purchases €
Model A 655.55
Model B 1,091.66
Model C 2,547.22
Shipping 1,118.10
Customs 580
Subtotal 5,992.53Total 13,638.83

39. €-
€5,000.00
€10,000.00
€15,000.00
€20,000.00
€25,000.00
Year 1 Year 2
Income Vs. Expenditure
Total Expenditure
Total Income

40. -€12,000.00
-€10,000.00
-€8,000.00
-€6,000.00
-€4,000.00
-€2,000.00
€-
€2,000.00
Year 1 Year 2
Net Profit

41. Thanks for your attention
Any questions?