Some reminders about how to take your public speaking to the next level. The slides are based on my talk at the annual public speaking academy with Junior Chamber International UK. The presentation was prepared to give the participant an idea where they can share their message.

1. Reaching out using your voice
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Introduction to the world of
professional speaking
Twitter @Soffi_Propp
Instagram sofiesandell

2. Benefits of speaking
Amazing for your confidence
Learn how to handle your inner critic
Learn how to communicate efficiently
Build up confidence to give clear and sharp answers
Be seen as an expert and authority
Learn that screwing things up on stage can be fun and
give the audience more!

3. Thoughts about public speaking
from four speakers

4. – Annik Rau, public speaking coach and founder of Pony Express
“Secure with my insecurities. That means that
I’m much bolder when negotiating and selling.”
!
“Love the moment when you screw something
up and look like a ‘moron’ in front of others.”
!
“Now I can chat up cool people at networking
events.”

5. – Jae Ruax, branding expert
“I use it as a communication platform.”
!
“I learned that there are: No mistakes. No wrong
or right answers. Somebody will always agree
with what you have to say.”

6. – Harriet Waley-Cohen, health & wellbeing coach and ambassador for Club soda
“It’s about learning to have the confidence to let the world
see the real me, and the willingness to make myself
vulnerable in order to get my message across and hopefully
influence people and change their lives.”
!
“Speaking is also an excellent way for potential clients to
find me and get to know my work, and it can attract people
to sign up to my email newsletters too.”

7. – Nisha Zala, inspirational speaker and mindset coach and founder of Freedom
for Change Project
“I found public speaking to boost confidence and push past your
fear and eliminate nerves.”
!
“You build awareness within yourself and to others.”
!
“It’s about being consistent and continue to stretch yourself to
get better as an effective communicator.”

8. Different kind of speakers
1. New career for politicians
2. Big brand speakers - Microsoft, Facebook, SAP, E&Y etc
3. Coaches
4. Sports people
5. Adventurists
6. TV celebrities - A, B, C, D…M
7. Expert speakers
8. Sales and marketing speakers
9. Recovery journey speaker - illnesses, accidents, bullying
10. Bad childhood speaker - how I got over it
11. Selling a product or membership programme speaker
12. Authors speaking about their books
13. Youth speakers
14. Comedians
15. Health speakers & anti stress speakers
16. Economy and world experts
17. Academics - researching for decades and sharing the results
18. Educators - are often using academic research and presents it clearly
19. Lobbyists
20. Religious speakers
21. Political activists
22. Futurists
23. CEOs

9. Things speakers do
• Speak
• Teach
• Have opinions
• Change perceptions
• Inspire and motivate
• Entertain
• Open new worlds and make you think
• Help you overcome problems
The reality also include:
• Last minute request to emcee a panel at the event you speak
• You are part of the organising team
• Helping out with practical things at the event
• Promote the event you speak at
• Write about your experiences from the event in blogs and social media

10. How to be seen as a
professional speaker?
1. Work on your personal brand
2. Get known for that ‘thing’
3. Build your expertise - always learn and expand
4. Get a public speaking coach / voice coach
5. Go to many talks - watch talks YouTube
6. Get a branded website and LinkedIn profile
7. Film yourself speaking and add video on YouTube
8. Join and try out different public speaking clubs
9. Network with other professional speakers

11. Must dos
• Grab EVERY single opportunity to speak - always say yes
• Learn how to handle Powerpoint / Keynote
• Learn how to use microphones
• Always record all talks you give and get some transcribed
• Get a speaker wardrobe - what looks good on you on stage
• Be on time and stay at the event - mingle and network
• Learn how to prepare a good talk with the client
• Get a speaker ‘grab-bag’ - see next slide
• Mange technology so you can speak at webinars
• Exercise your voice and learn warm up techniques
• Energy management - how do you keep going and feeling on top
every time you speak. [Many speakers get burned out.]

12. The speaker grab bag
Good things to have packed at any time so that you always are prepared to speak:
• Two presentations clickers, in case one is not working
• Extra batteries
• Blue tack
• Post-it notes
• Extra charges for mobile, tablet, loudspeakers etc.
• USB extender
• VGA adopter - if you use a Mac
• VGA lead
• HDMI cable
• Loudspeakers
• A bell or something to bring attention - I use a Tibetan singing bowl
• Extension lead - extra electrical sockets - great for hotel rooms as well
• International electric plug
• Internet wire
• Internet wire adopter if you are using a newer Mac computer
• Mint tablets - in case of dry mouth
• Pens for flip charts
• Evaluation forms and email sign up forms
• USB sticks with your presentations on it. In case your computer is not working.

13. Your future clients can be
• Networking groups - look at MeetUp, Rotary, private clubs,
chamber of commerce
• Conferences
• Expert events
• Internal kick-offs
• Large corporates
• Breakfast meetings
• Universities - guest lecturing
• Client events and you are invited as the expert
• Networking groups at large corporates
• CEO groups - Vistage / Academy of Chief Executives
• Membership associations - law, accountants etc
• Online and offline training companies

14. Money and fees
Fee can be money €€€ $$$ £££
Or something else:
• Build your email list
• Selling programme on stage
• Represent the company you work for
!
Say no to (you have to work on your own boundaries)
• Corporates that have a budget and don’t want to use it.
• Greedy event organisers that don’t let you get enough
compensation.

15. Stay connected
Twitter @Soffi_Propp
Instagram sofiesandell
LinkedIn sofie Sandell
Thank you!