This document summarizes the visual merchandising strategy and product offerings of The Raymond Store located in Kolkata. The store is over 30 years old and sells men's formal and casual wear brands like Park Avenue, Parx, and Color Plus. It has a formal business class interior layout with products organized by category and displayed on racks, tables, and mannequins. The store offers a wide range of shirts, trousers, suits, and accessories at various price points. It aims to cater to upper middle and upper class customers.

1. R aymond 172, RASHBEHARI AVENUE KOLKATA - 700 029 PHONES : 2466 6267/2466 7240 SHOP THE

2. Some words about… Visual Merchandising

4. Entrance

9. Product Display Mechanism glass and wooden racks along the wall glass tables with layers mannequins hangers along the wall

11. Product Display Mechanism small projections along the pillars small racks along pillar

17. A report on Product Range

22. Classic Giza Shirt Fine Tech Shirt Business Suit Evening Suit Leisure Wear

25. Celebration Shirt E-washable Trousers Allure Shirt Denim Trousers Racer’s Club T- Shirt

28. Shirt & Trousers Shirt & Trousers Shirt & Trousers Suit

31. Thank You “ Feels like Heaven, Feels like Raymond ”