2. The Mobile App Industry
There are 6 billion mobile phone subscribers in the world. Every 4th mobile
phone is a smartphone.
In 2011 alone, 491.4 million smartphone devices were shipped and are
forecasted to exceed 1 billion units by 2014.
A smartphone has 41 apps installed on an average.
Users spend 94 minutes a day on mobile apps, as opposed to 72 minutes on
the web.
Direct revenue from the sale of apps, In-app purchase and subscriptions
across smartphones and tablets.
$36.7
billion
$7.3
billion
2011 2015
Source: Nielsen, Mint.com
3. Android dominance
With increasing smartphone penetration, there has also been a dominance in
the Android operating system share. For data which dates back to February
2012, Android had a stronghold on the OS market with a 48% share.
4. Valuation App
Valuation App aims to serve as a portable tool for finance professionals, who
would like to perform complex calculations on the go, without resorting to
their spreadsheets for available models.
Users input required values and get desired results computed.
The app serves as a prototype for the following analysis:
Beta
CAPM
WACC
Income Statement
Free Cash Flows
Discounted Cash Flows
Comparable Analysis
Precedent Transactions
Time Value of Money
Startup Valuation
5. Business Model
We shall use the Freemium model for our app, by offering certain features for
free to all users. They can then make an upgrade to the full version by paying
$0.99, if needed.