I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.

1. Why Social Media is so important ?
Social media is important because it allows you to reach people locally, regionally,
nationally and even internationally. If you understand the characteristics of your target
audience, you will be able to personalize your messages to resonate with that audience
more appropriately.
It Shows The World Who You Are : - With social media, you have the opportunity to highlight all the best
aspects of your business with one click.
Target and Attract Your Audience : - When it comes to the importance of social media, there are so
many different purposes – it’s up to you to define how you want to use it!
Embrace Diversity In Your Content: - Work towards diversifying your interactions by evaluating the best
social media platform to share your messages on! Major platforms can reach thousands or millions of
people; your next client might be one of them.
Easily Track Campaign Results: - You put in all this effort into planning and building your social media
accounts, but how do you measure social media importance? Follow your content and deliverables with
ease.
Create An Attainable Plan: - Translate your marketing goals into the online sphere.
After you have critically assessed your needs as well as what you are looking to do, create a specific plan
that to put that into effect.

2. Why Organic Social Media is so important ?
Organic social media is the use of the free services and tools that each social
media platform provides to its users. The purpose of organic social media is to build a
community of loyal followers and customers through posting relevant content, and
interacting with those who interact with your brand.
Organic social boosts validity: - When users see an advertisement on social media, the next step is
usually to visit the brand's social media profile. If you don't have an organic social media strategy to
augment paid efforts, you're most likely lacking in the areas of followers and engagement.
Organic social media is the only way to truly connect with potential customers once they're followers: -
While paid efforts help to spread awareness of your brand, organic efforts further connect you with your
audience, which can reap long-term benefits.
Organic social media is the only way to truly connect with potential customers once they're followers: -
While paid efforts help to spread awareness of your brand, organic efforts further connect you with your
audience, which can reap long-term benefits.
If you don't start your organic growth now, you'll always be behind : -If you haven't started strategizing
your organic social content yet, you're already behind the curve - 91% of brands are already active on
more than one social media platform, some 65 million businesses already have active Facebook Pages,
and 84% of B2B marketers are using social media in some form.

3. Percentages of Social Media Platforms
Facebook Shares
Twitter Shares
LinkedIn Shares
Instagram Shares
Printerest Shares
90.2%
2.8% 0.9%
0.3%
Industry
As per the Social Networking industry In 2019, Facebook acquires 90.2% shares, Twitter acquires 6.1% shares, LinkedIn
shares 2.8%, Instagram shares 0.9%, Printerest shares 0.3% among the whole industry. But in between 2020, Instagram
enriches its share from 0.9% to 2% accordingly Hubspot and Buffer analysis report.

4. Our vision on Social Media
Business objective Social Media Goal Metric (S)
Grow the brand
Awareness (these metric
illuminate our current and
potential audience)
Turn employees into
Advocates
Drive leads and reach
Improve followers
retention
Engagement (these metric show
how audiences are interacting
with our content).
Conversions (these metrics
demonstrate the effectiveness of
our social engagement).
Consumer (these metrics reflect
how active customers think and
feel about our brand).
Followers, share, etc.
Comments, Like, @mentions,
using #-tag, etc.
Website clicks, generate back-
links, email signup etc.
Testimonials, social media
sentiment, motivational or
improvisational post

5. Facebook
Instagram
Youtube
LinkedIN
Twitter
Pinterest
Brand or Product

6. Pinterest Analysis
Why Pinterest is important in Social Media Marketing ?
There are many reasons Pinterest is a great opportunity for businesses. It will help
you introduce your business and blog to a whole new audience. One pin can lead to
ten pins, which can lead to another ten pins, and so on.
Increased awareness: - Pinterest helps to reduce the number of steps from discovery to conversion,
making it easier for people to get straight to the source. Visitors from Pinterest are more likely to convert
into leads or sales faster than from other social media sources. Way to go, Pinterest!
Printerest drives traffic- Pinterest is an excellent tool to help increase links back to your website, which,
in turn, drives more traffic. It is more effective at steering traffic back to a website more than any other
social media source.
Pins get you more inbound links: - Because every pin includes a link, it makes it easy to lead it back to
the source of the image. Just think of how many visitors you can bring to your website by posting images
of your products on Pinterest. This is an often forgotten part of Pinterest. Never underestimate the
power of image search!
User engagement is ridiculously high:-Users on Pinterest seem pretty content to simply find and
share things with small groups of people. It means that your pins are more likely to be seen, touched,
and even go viral!

7. Pinterest Analysis
Pinterest growing tips
 Use more info graphics photos, Pin consistently and frequently.
 Most important, highly applicable Follow4follow rule in pinterest, i.e follow more
pages then 85% chances they follow back you.
 Write keyword-rich descriptions for pins and boards.
 Use Rich Pins; There are Six type of rich pins:- App Pins, Movie Pins, Recipe Pins,
Article Pins, Product Pins, Place Pins. We are already using App Pins, Product Pins &
place pins.
 Build a community; after creating more boards.
 Optimize your website to be Pinterest friendly.

8. Facebook Analysis
Why Facebook is so important in Social Media Marketing ?
Facebook as one top the biggest social networking platform is rapidly gaining on Myspace in
terms of total users and traffic. With more people exploring social networking sites, Facebook
has become one of the prime online source for marketing your business. People learn more
about products, organizations, artists and world events through it.
Facebook pages enables to create a dialogue or interaction between users/customers and
brands. It gives an opening to the companies to build and maintain relations with
customers, whether new or current
Facebook business page grows its fan base, it helps in directing the traffic you get to your
company website. Your Facebook business page also appears in the universal search results
Facebook provides brand exposure to a potentially new audience which then helps your
business to position themselves in better and unique ways
Every time a Facebook user becomes a fan of your page, a notice is posted as news item
which can be viewed by everyone on his friends list. It helps you business page to go viral on
Facebook thus creating a base for acquiring new customers.
When it comes to marketing of your business, Feedback from the customer is of vital
importance. It helps you to understand what are the customer’s expectations and their
buying behavior. This in turn helps you to market you business in a perfect way. Facebook
allows users/consumers to post their feedbacks on the products directly. It helps the
business to attract more attention. It also gives your company an opportunity to respond

9. Facebook Analysis on my current product scenario
14,705 People like this
14,720 People follow this
37 Video views this week
50% Response rate
471 post reach this week
No rating yet.
27 Groups are added, 19
groups are active.
477 friends at Callpay
Facebook Profile.

10. Facebook Analysis on my current product scenario

11. Facebook Analysis on my current product scenario

12. Facebook Analysis on my current product scenario

13. Facebook Analysis on my current product scenario
Facebook growing tips (Organically)
 Use relevant profile photos, cover photos, right authentic bio & description for your
business page.
 Most important, add more active groups at Facebook and post regularly on
Facebook Insights timing. (i.e when max. audience comes to see your page)
 Use Stylish font style and emoji. For this cause, your post will grab on attention by
audience.
 Emotional post gives you more Engagement and reach.
 Use more focus on Video rather than Image .
 Promote your website to your Facebook Business Page & tag your post to
influencers for getting more reach and achieving followers.

14. Twitter Analysis
Why Twitter is so popular in Social Media Marketing ?
Publicity is a very important part of being famous, and Twitter is one sure fire way to gain
maximum exposure. The Twitter platform allows the famous users to get information to fans in
an efficient manner. It is also a fantastic way of promoting events, new releases, or even
interviews that are available online.
Twitter is a platform where you can easily share news from everywhere..
Anyone can easily share their 4 photos ..
from the world wide people can easily talk about one topic with hashtag.
You can give your live update about event what is going on in event
News and Event organizer use to publish there latest update there
Twitter can give only some space to write message so its easy for all. Even you can use from
mobile and give your updates.

15. Twitter Analysis on my current product scenario

16. Twitter Analysis
Twitter growing tips (Organically)
 Use Twitter polls or ask an open-ended question. Invite your audiences to engage
with you by asking insightful and timely questions.
 Whether you’re publishing content use hashtags that can make it easier for your
audience to follow the conversation.
 Use Stylish font style and emoji. For this cause, your post will grab on attention by
audience.
 Most important, highly applicable Follow4follow rule in twitter too, i.e follow more
pages then 80% chances they follow back you.
 Promote your website to your twitter account & tag your post as much as you can
for getting more reach and engagement. Respond to tweets as soon as possible.
 Engage with other’s people content and repost it from another account.

17. Instagram Analysis
Why Instagram is so popular in Social Media Marketing ?
Instagram is great due to its mobile-exclusive status, which can inadvertently bring you closer to your
mobile-based customers. Users can immediately edit images and post, bringing a more “in-the-moment”
aura to content and images and attracting more people to a specific business. Engagement is much higher
on Instagram for brands than any other platform. In fact, Instagram brand engagement surpasses that of
Facebook by ten times, Pinterest by 54 times, and Twitter by 84 times.
More people are on Instagram: - As of January 2019, Instagram ranked 6th in a survey of the most popular social
networks worldwide ranked by number of users with 1 billion subscribers. According to Omnicore, 80% of its 500
million daily users are outside the United States, 35% of them are millennial and 37% check their feed multiple
times per day.
Any Business can succeed:- The best-known, household brands like Nike and Pepsi have effectively leveraged the
power of Instagram for their businesses. Thousands of small business and segments have also thrived using
Instagram.
Hashtags Mean More Visibility: - Essentially, hashtags are keywords that summaries the message embedded
in your Instagram post. #ShareaCoke by Coca-Cola and #MyCalvins by Calvin Klein have become cornerstones of
pop culture, making these companies more recognizable.
It Keeps close Tabs on Competitors:- You can watch your competitors closely to discover what they post and how
often they post it, how they interact with their followers, you can refine your brand strategies with the
information that you have gathered.
Stories Make your Business Relatable: - Instagram presents a great opportunity to show your customers that you
are not just another faceless corporation. With many of the features geared for greater audience connection
you can really make a lasting impression with stories and live broadcasts on Instagram.

18. Instagram Analysis report on my current product
Reach = 361 .
Impressions = 445
Profile Visit = 4

19. Instagram Analysis
Instagram growing tips (Organically)
 Posting Daily – Once a day or twice a day
 Post relevant content according to your product.
 Make IGTV video, tag the video as much as you can
 Interact to your fans [Live, engage with the customer or followers]
 Use more hashtags and tag your post less than 20 people.
 Create Story, insert with emoji , get more engagement.

20. LinkedIn Analysis
Why LinkedIn is so popular in Social Media Marketing ?
LinkedIn is a professional network that allows you to build credibility, create a meaningful network, and
glean insider expertise from established experts in your industry. It's a valuable tool in your social marketing
arsenal, so make sure you're using every opportunity it provides.
LinkedIn is more important than Facebook for B2B companies : - Accordingly social media marketing industry
report, in the current scenario, LinkedIn has now crossed Facebook as the most important platform for B2B
companies and marketers. In addition, around 21% B2C marketers suggested that LinkedIn is their most preferred
platform compared to 41% of B2B marketers.
LinkedIn is the most effective social media platform for gaining website traffics and leads:- If you’re interested in
generating website traffic (cough—bloggers, aspiring biz owners, startup founders—cough), LinkedIn is more
effective than other social media sources. LinkedIn is responsible for a shocking 64% of all visits from social media
channels to corporate websites.
Hashtags Mean More Visibility: - Essentially, hashtags are keywords that summaries the message embedded
in your Instagram post. #ShareaCoke by Coca-Cola and #MyCalvins by Calvin Klein have become cornerstones of
pop culture, making these companies more recognizable.
It Keeps close Tabs on Competitors:- You can watch your competitors closely to discover what they post and how
often they post it, how they interact with their followers, you can refine your brand strategies with the
information that you have gathered.

21. LinkedIn Analysis Reports

22. LinkedIn Analysis Reports
Connections / Followers = 24 .
Contacts = 11
Groups = 12
LinkedIn Profile page Statistics
Active Groups = 9
Pages = 7
Following = 43 .

23. LinkedIn Analysis
LinkedIn growing tips (Organically)
 Craft Creative Posts
 Share Content Relevant to Your Industry
 Join more linkedin groups
 Interact with your audience
 Optimize your keywords and use more relevant hashtags according to your post.
 Use Alt Text Data and Tag some other groups and connections.
 Publish video frequently. It will be more engagement for your followers.

24. The End