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Corporate sustainability
         korea 2013

corporate sustainability
2013
korea


                                 6th annual esg review
                           strategic sustainability
                           corporate governance
                                           energy
Disclaimer


         About SolAbility

         SolAbility is a sustainability service specialist based in Korea, providing sustainable management advice
         to corporate clients and advanced sustainable investment research covering Pan-Asian equities for
         institutional investors.
         SolAbility’s corporate clients have been recognised as sustainability leaders in their respective business
         fields by various global corporate sustainability benchmarks and indexes, including the Dow Jones World
         Sustainability Index (DJSI) and the FTSE4Good Index. Three companies who have implemented
         sustainability strategies and management systems developed and designed by SolAbility are recognised
         as global super-sector leaders by the DJSI (most sustainable company globally in their respective
         industry).




         SolAbility
         802 Meritwin 856
         Ilsan, South Korea
         www.solability.com
         contact@solability.com



         Disclaimer

         No warranty
         This publication is derived from sources believed to be accurate and reliable, but neither its accuracy
         nor completeness is guaranteed. The material and information in this publication are provided "as is" and
         without warranties of any kind, either expressed or implied. SolAbility disclaims all warranties, expressed
         or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular
         purpose. Any opinions and views in this publication reflect the current judgment of the authors and may
         change without notice. It is each reader's responsibility to evaluate the accuracy, completeness and
         usefulness of any opinions, advice, services or other information provided in this publication.

         Limitation of liability
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         publishers and distributors are not rendering legal, accounting or other professional advice or opinions
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         no event shall SolAbility be liable for any direct, indirect, special, incidental or consequential damages
         arising out of the use of any opinion or information expressly or implicitly contained in this publication.

         Copyright
         Unless otherwise noted, text, images and layout of this publication are the exclusive property of
         SolAbility. Republication is welcome.

         No Offer
          The information and opinions contained in this publication constitutes neither a solicitation, nor a
         recommendation, nor an offer to buy or sell investment instruments or other services, or to engage in
         any other kind of transaction. The information described in this publication is not directed to persons in
         any jurisdiction where the provision of such information would run counter to local laws and regulation.

         February 2013


page 2                                          corporate sustainability review korea 2013
Table of contents




         Sustainability trends and performance: overview                            4

         Financial returns: distinctive outperformance                              6

         The Chaebol issues: “corporate governance”                                 7

         Strategic sustainability: sustainable business development                 10

         Energy: energy security & corporate response                               13

         Sector comparisons                                                         17




page 3                                 corporate sustainability review korea 2013
Sustainability trends 2013
        Increasing management awareness for business value


                                                                                     Changing perception: from compliance
                                                                                     to business value

      Number of CSR report by KOSPI 100 companies                                   10 years ago, a majority of Korean companies
100                                                                                 would not have know how to define corporate
 90                                                                                 sustainability, In the best case, they would have
 80                                                                                 referred to their social contributions and internal
                                                                                    (ethical) Codes of behaviour. Only a handful of
 70
                                                                                    companies         published    sustainability-related
 60
                                                                                    performance and activities.
 50
                                                                                    Much has changed since then.
 40

 30
                                                                                    Increasing management awareness
 20
                                                                                    Virtually all of the large Korean companies now
 10                                                                                 publish dedicated sustainability reports (and some
  0                                                                                 companies have already moved on to integrated
         2007       2008     2009       2010          2011       2012               financial-sustainability reports in the meantime).
 Percentage of KOSPI 100 companies disclosing sustainability
                                                                                    However, reporting is now considered a minimum,
 information & performance data, 2007-2012                                          and does not necessarily reflect the real
                                                                                    sustainability. The increase of the average
                                                                                    sustainability performance of 19% since 2007 has
      Sustainability Level                     Best          Average
                                                                                    been achieved through improvements               in
90
                                                                                    management systems and performance have
                                                                                    across most relevant sustainability criteria,
80
                                                                                    including      strategic    sustainable     product
                                                                                    development, reflecting increased awareness for
70
                                                                                    the intangible business success factors.

60
                                                                                    Late starters, fast catching up
50                                                                                  However, one has to keep in mind that most
                                                                                    Korean companies, partly due to Korean
40                                                                                  government policies, partly due to culture, started
                                                                                    late and at a lower level compared to globally
30                                                                                  leading companies. Initial improvements are easier
        2007       2008      2009       2010          2011      2012                to    achieve.      Nevertheless, the   pace      of
                                                                                    implementing sustainability management has
 Evolvement of the average sustainability performance of Koran
 companies, 2007-2012: 19% increased (Source: SolAbility ESG research)              been impressive, reflected in three Korean
                                                                                    companies making the list of “most sustainable
                                                                                    company” in their respective business fields
                                                                                    according the DJSI in 2012.

                                                                                    The turning point: financial crises 2008/2009
                                                                                    The big turning point for the recognition of the
                                                                                    business value of sustainability management was
                                                                                    the collapse of the financial system geared to
                                                                                    maximise short-term gains with a complete neglect
                                                                                    of long-term profitability. In 2009, the Korean
                                                                                    government defined a new “National Green
                                                                                    Growth Policy”. While there are controversies to
                                                                                    what extend the policy is truly green, there is a
                                                                                    clear focus on increased resource efficiency and
                                                                                    green technologies, and identifies a set of core
                                                                                    technologies that the country wants to achieve
                                                                                    leadership status in, including energy efficiency,
                                                                                    smart applications, and solar energy.

 page 4                                                          corporate sustainability korea 2013
Sustainability trends 2013
Green growth, resource efficiency


Continued improvements, accelerated
since 2009

Strategic sustainable improved, governance                                   Economic Sustainability                               Best
                                                                                                                                   Average
stagnating                                                             90

A fairly unique and interesting characteristic of
                                                                       80
Korea is the high level of interaction between
government and the industry. Since the official
green growth policy has been defined, sustainable                      70

business opportunities have been pursued actively
by many companies. In addition to improved                             60

strategic sustainability, risk management systems
have been improved at many companies.                                  50

However,     the   close      relationship between
government and economic entities also have                             40

negative aspects, reflected in stagnant corporate
governance practices across where true checks                          30
                                                                                2007       2008       2009       2010       2011        2012
and balance remains non-existent.
                                                                        Evolvement of the average economic sustainability increased only
                                                                        10.3% from 2007-2012. (Source: SolAbility ESG research)
Energy efficiency, climate risk management
Availability of cheap energy was considered a
                                                                                                                                     Best
cornerstone for successful development in Korea.                             Environmental Sustainability                            Average
                                                                       90
Due to low taxes on energy and cross-subsidising
of industrial user through private consumers,
                                                                       80
energy efficiency was a minor concern for most
companies until the rise in global energy prices
                                                                       70
over recent years, leading to low energy efficiency
compared to similar economies. However, energy
                                                                       60
measuring, fuel replacement, and process-related
energy efficiency improvement measurements
                                                                       50
have and are being addressed vigorously across
all industry sectors as a result of rising energy cost.
                                                                       40
In addition, new regulation requires all companies
of a certain seize to establish and report on GHG
emissions. What gest measured gets done – the                          30
                                                                                2007       2008       2009       2010       2011        2012
fundaments for improved energy efficiency (and
therefore lower operational costs) are laid in most                     Environmental management capabilities have increased 27.5% from
companies.                                                              2007-2012. (Source: SolAbility ESG research)

                                                                                                                                     Best
                                                                             Social Sustainability
Elaborate HR management, but low awareness for                         90
                                                                                                                                     Average

supply chain risks & cost
Large Korean companies have gone far in                                80

implementing      elaborate     HR     development
programs and employee incentive systems                                70

However, the same cannot be said about the
smaller second-tier companies that provide the                         60

bulk of jobs, effectively leading to a two-class
society. This might be a result of the previous lack                   50

of attention paid to supply chain management.
Risks and opportunities in the supply chain beyond                     40
procurement cost have insufficiently been
evaluated and managed up to this point in time.                        30
Leading companies have only recently started to                                2007        2008       2009       2010       2011        2012

implement        non-financial     supply     chain
                                                                            Social sustainability performance have increased 230.2 % from 2007-
management measurements.                                                    2012. (Source: SolAbility ESG research)



                                             corporate sustainability korea 2013                                                        page 5
The business value:
        Sustainable management yields higher returns


                                                                                                                  Long-term investment value


       ESG performance: 1.1.2012-31.12.2012                                                                      2012 YoY: 2.7% gain against the market
120%
                                                                                                                 The most sustainable companies stock value
115%                                                                                                             outperformed the market by 2.7% in 2012. a
110%
                                                                                                                 somewhat disappointing performance against
                                                                                               108.92%           sustainable out-performance reached in previous
                                                                                               106.22%
105%                                                                                                             years: Since the inception of SolAbility's ESG
100%
                                                                                                                 portfolio in 2007, the outperformance was never
                                                                                                99.74%
                                                                                                                 below 5% against the market. The lower
 95%                                                                                                             performance in 2012 is attributed to the high
                                                                                                                 market fluctuation, investor alienation in light of
 90%
                                                                                                                 unclear future market developments and the on-
 85%                                                                                                             going detachment of the financial markets and
                                                                                                                 the real economy.
 80%
   1/2012              4/2012                7/2012                    10/2012
                 DJSI Korea              KRX SRI               KOSPI                  SolA 50
                                                                                                                 Long-term       investment     value:   significant
 Year-on-year performance (2012): 2.7% outperformance against
 the market (data sources: KRX, DJSI, SolAbility)
                                                                                                                 outperformance
                                                                                                                 Sustainable investment, by definition, is geared
                                                                                                                 towards long-term investment and performance.
120%
       ESG performance: 1.2011-12.2012                                                                           Sort-term returns are modestly higher than the
                                                                                                                 market (2.7% in one year, 6% over two years).
110%
                                                                                                                 However, the long-term performance of the SolA
                                                                                                                 50 (the 50 most sustainable companies in Korea
100%
                                                                                                103.14%          according to SolAbility ESG research) shows a
                                                                                                    96.47%       clear and significantly outperformance, underlying
 90%
                                                                                                                 the value of sustainable investment value for
                                                                                                    85.41%
                                                                                                                 investors with a long-term perspective.
 80%

                                                                                                                 ESG does not equal ESG
 70%                                                                                                             Unfortunately, ESG does not equal ESG (or SRI).
                                                                                                                 While companies have made significant progress
 60%
   1/2011            7/2011                1/2012                7/2012
                                                                                                                 in implementing sustainability, most ESG research
                 DJSI Korea              KRX SRI               KOSPI                      SolA 50                still builds have stagnated and are based on
 Tw-year performance (2011-12): 6% outperformance against the
                                                                                                                 simplified    indicators  (reporting,    certificates,
 market (data sources: KRX, DJSI, SolAbility)                                                                    policies) as proxy while neglecting sustainability
                                                                                                                 performance and the strategic sustainability
       ESG performance: 1.2009-12.2012                                                                           direction (sustainability affects the bottom-line:
350%
                                                                                                                 cost, customer perception, revenue generation).
                                                                                                                 The increase in sustainability-related reporting and
300%
                                                                                                     283%        compliance driven formulation of policies to satisfy
250%                                                                                                             rating agencies makes it nearly impossible to
                                                                                                                 identify outstanding sustainable management
200%                                                                                                             capabilities and hence sustainable investment
                                                                                                     187%
                                                                                                     173%        value with such methodologies.
150%                                                                                                 154%
                                                                                                                 The SolA 50 not outperforms the market by a large
100%                                                                                                             margin, but also other ESG/SRI indices (DJSI Korea,
                                                                                                                 KRX SRI).
50%
                                                                                                                 For more information on SolAbility's ESG 2.0
                                                                                                                 methodology, please follow this link.
 0%
  12/2008   6/2009   12/2009    6/2010    12/2010     6/2011    12/2011          6/2012      12/2012
                 DJSI Korea              KRX SRI               KOSPI                  SolA 50

 Long-term performance: significant outperformance against the
 market and other SRI indices(data sources: KRX, DJSI, SolAbility)



 page 6                                                                                       corporate sustainability korea 2013
“corporate governance”




                                      the chaebols
                         & the governance question
No development in sight:
       The Chaebol governance issue




      Corporate Governance                             Best
                                                       Average
                                                                                 The formal Korean governance
100
                                                                                 Due to legal requirements, Korean companies
 90                                                                              oday comply with formal governance “best
 80                                                                              practices”: they have       “independent” boards
 70
                                                                                 (majority of non-executive on the Board of
                                                                                 Directors), separated CEO-Chairman functions,
 60
                                                                                 remuneration and Director selection committees,
 50
                                                                                 audit committees composed of independent
 40                                                                              Directors, and in some cases even ethical or
 30                                                                              sustainability committees. The problem is that the
 20
                                                                                 Boards do not have any real power. Being a Board
                                                                                 member of a Korean company is not considered a
 10
                                                                                 role that controls and checks the management; it
  0
                                                                                 is a role of honour after a long life in academics,
        2007      2008      2009     2010       2011        2012
                                                                                 government positions, or in jurisdiction. And the
  Formal Corporate Governance structures has improved by 14%                     bigger the company, the bigger the honour. No
  from 2007-2012 (Source: SolAbility ESG research)                               wonder that Boards approve more than 99% of
                                                                                 management propositions. And for the unlikely
      Ownership structure                              Best                      case that they shouldn’t, the Chaebol structure
                                                       Average
100                                                                              ensures that a critical Director can be fired
 90
                                                                                 anytime. Which is probably why there never has
                                                                                 been any critical independent Director in the
 80
                                                                                 history of Korean conglomerates to this date.
 70

 60
                                                                                 The Chaebol structure
 50
                                                                                 History and culture have lead to form of corporate
 40                                                                              organisation unique that it received its own name
 30                                                                              (“Chaebol”) and a dedicated Wikipedia page.
 20                                                                              The word “Chaebol” is composed of “Chae”
 10
                                                                                 (meaning wealth, or property) and “pol” (meaning
                                                                                 clan, or family), which would suggest that
  0
        2007      2008      2009     2010       2011        2012                 Chaebols are family-owned enterprises. They’re
                                                                                 not. They are family-controlled.
  Average corporate control has been stagnant over the years at
  a low level (Source: SolAbility ESG research)
                                                                                 Chaebols are characterised by an elaborate
                                                                                 structure whereby different companies of the
                                                       Best                      conglomerate own parts of other group
      Management transparency
100
                                                       Average
                                                                                 companies. This structure can be circular,
                                                                                 (whereby each company owns a share in another
90
                                                                                 group company, ending in a circle), defined by
80
                                                                                 cross-ownership (whereby all companies own parts
70                                                                               of other group companies in a net-like structure),
60                                                                               or in a top-down circle (companies organised in a
50
                                                                                 formal holding structure, whereby holding
                                                                                 subsidiaries control the holding company). The aim
40
                                                                                 of this structure is to guarantee absolute control
30
                                                                                 over all conglomerate companies to a small group
20                                                                               of minority shareholders, normally the heirs of the
10                                                                               company founder. In other words: Chaebol are
 0
                                                                                 structured as kingdoms with the aim of keeping the
        2007      2008      2009     2010      2011         2012                 power within the dynasty, and passing it on to the
                                                                                 heirs.
  Average governance transparency remains low, while top
  companies increased transparency. However, executive
  compensation disclosure remains a taboo in Korean culture


  page 8                                                      corporate sustainability korea 2013
Formal governance and real governance
Unpredictable risks remain




                                                                                                             Real          Formal
Chaebol issues                                                          Company                           governance     governance
Empiric evidence from Europe and the US suggest                                                              rank           rank
that family-run businesses are more successful on                       KT                                     1              1
                                                                        Daum Communication                     3              4
the long-term than listed companies: family
                                                                        POSCO                                  4             17
management or ownership is not necessarily a                            Kookmin Bank                           6             23
negative thing.                                                         NHN                                    7             12
However, power tends to corrupt human beings.                           KT&G                                  19             65
Of Koreas 10 major conglomerates, 4 chairmen                            Seoul Semiconductor                   24             76
have been sentenced to prison terms for illegal                         Yuhan Corporation                     32             79
                                                                        Korea Exchange Bank                   35             57
financial transactions and shady business practices
                                                                        Korea Gas Corporation                 39             56
between group companies to increase family                              AMOREPACIFIC                          42             112
control, miss-use of company assets, creating                           Daewoo Shipbuilding                   44             60
secret slush funds to influence (bribe) officials and                   Kumho Tire                            51             82
prosecutors, and illegally diverting company assets                     KEPCO                                 66             28
into their own pockets. They all have been                              Woori Financial Group                 68             111
pardoned, or their sentences overturned.                                Daewoo Construction                   73             80
                                                                        Hana Financial Group                  74             117
This creates two main national problems:
                                                                        Hyundai Steel                         83             186
  • A two-class legal systems, whereby the have’s                       Hankook Tire                          85             20
    are treated differently then the no-have’s                          Shinhan Financial Group               86             79
  • According to surveys, the lack of real                              Hanjin Shipping                       87             145
                                                                        LG Holdings                           96             129
    governance is the single biggest barrier to
                                                                        Hanjin Shipping Holdings              98             61
    increased foreign direct investment in Korea                        CJ Corporation                        99             126
                                                                        OCI Chemical Company                  100            210
Investor perspective                                                    LG Chem                               101            159
                                                                        SK Hynix                              104            137
 This structure that gives near absolute power to                       Doosan Corporation                    105            91
single individuals leads to certain risks for investors                 LG Display                            106            18
in these companies:                                                     Korea Air                             108            172
  • a constant (and not foreseeable risk) of                            GS Holdings                           115            118
    incidents/scandals that might affect the                            GS E&C                                126            93
                                                                        LG INNOTEK                            130            49
    company value and continuity
                                                                        Samsung Life Insurance                131            162
  • risk of sudden restructuring of companies (e.g.                     Kumho Petrochemical                   136            74
    moving a division from one company to                               STX Corporation                       143            43
    another without proper compensation), shady                         SK Telecom                            146            54
    transaction     between      group     companies                    Doosan Infracore                      147            194
    negatively affecting the value of one of the                        Hyundai Heavy Industry                151            87
                                                                        Samsung Techwin                       153            82
    companies
                                                                        LG Electronics                        155            85
  • risk of continued feuds between family                              LS Corporation                        157            174
    members       (heirs) over     control    of   the                  Hanjin Heavy Industry                 163            134
    conglomerate, making strategic decisions                            Samsung Heavy industry                165            126
    impossible                                                          Samsung Electro-Mechanics             172            84
                                                                        Samsung C & T                         173            165
  • Risk of discontinuity: next-generation leaders
                                                                        Samsung Electronics                   180            119
    are chosen based on birth, not based on merit.                      LG Household & Health Care            183            142
    If they do not possess the foresight required to                    Samsung SDI                           188            75
    steer a company, the company is in risk of                          Doosan Heavy Industry                 191            109
    loosing its edge                                                    SK Holdings                           197            134
                                                                        Hyundai Construction                  202            112
Given the level or normality of these structures,
                                                                        Kia Motors                            206            105
and the lack of investment alternatives (the only
                                                                        Samsung Fine Chemicals                209            172
exceptions to Chaebol structure are former state-                       Hyundai Motors                        211            155
enterprises such as KT, POSCO, etc.), Korean
                                                                        Difference between formal governance (excluding control
investors generally are willing to accept those risks.                  structure and governance scandals) and real governance for
                                                                        selected Korean companies



                                             corporate sustainability korea 2013                                              page 9
strategic sustainability




                                               green growth:
                           status of integrating sustainability
Investing in the future
        Pursuing sustainable business opportunities


                                                                                 Sustainability management & business
                                                                                 development

      Stratgic sustainbaility                          Best
                                                       Average
                                                                                The classic approach to sustainability/responsibility
100                                                                             corporate development can generally be divided
90                                                                              in 4 stages of evolvement: do some good
80                                                                              (distribute some profits through charitable
                                                                                donations), do no bad (implement systems that
70
                                                                                prevent corruption and major pollution), control
60
                                                                                costs     (implementing       systems       that   reduce
50                                                                              operation cost, e.g. through resource intensity
40                                                                              reduction), and finally, make money form doing
30
                                                                                good (i.e. investing in new business lines in line with
                                                                                sustainability trends). Korean companies have by
20
                                                                                and large followed the same path, albeit – due to
10
                                                                                a later start - at a faster pace.
 0
                                                                                Sustainable       management            integration    has
        2007        2008        2009   2010     2011        2012
                                                                                increased by 25% over the period of 2007-2012,
 Development of strategic sustainability management                             due to better structure and assignment of
 performance in Korea, 2007-2012 (Source: SolAbility ESG research)              responsibility for sustainability management, better
                                                                                definition of performance measuring, and
      Green growth strategy                            Best                     increased R&D and investment in sustainable
                                                       Average
100                                                                             business opportunities. However, there is currently
90
                                                                                no Korean company that has a truly and fully
                                                                                integrated           sustainability          management
80
                                                                                performance system that would integrate
70                                                                              sustainability KPIs in financial performance
60                                                                              measuring.
50                                                                              Sustainability management performance is not
40                                                                              only about protecting the reputation, maintaining
                                                                                customer and stakeholder trust, and controlling
30
                                                                                operational        cost.     Sustainable         corporate
20
                                                                                development and sustained business success also
10                                                                              involves identifying and actively pursuing new
 0                                                                              business       opportunities,       i.e.     incorporating
        2007        2008        2009   2010     2011        2012                sustainability not only in management systems, but
 Development of pursuing green business opportunities in Korean
                                                                                in strategic business development decision
 companies, 2007-2012 (Source: SolAbility ESG research)                         making.
                                                                                Successful implementation of sustainable business
                                                                                development strategy beyond reputation
                                                                                protection and cost control requires 2 main stages:
                                                                                  • Identification of future trends, risks, and
                                                                                    opportunities arising from those risks
                                                                                  • Allocating adequate resources and making the
                                                                                    right investments, taking into consideration
                                                                                    competitor behaviour and market trends




 page 11                                                     corporate sustainability korea 2013
From fast adaption to technology leadership
Increasing allocation for R&D


Green growth and accelerating R&D


Following the governments announcement for                                   R&D spending (% of GDP)
national green growth strategy in 2009, Korean
businesses have started to explore green business                        4

growth opportunities in their respective fields (or                    3.5
beyond), namely related to solar energy,                                                                                         Korea
                                                                         3
electricity storage (batteries), water treatment, as
                                                                                                                                 OECD
well as pharmaceutics and bio-engineering.                             2.5
                                                                                                                                 Japan
However, blindly following and copying others (i.e.                      2
paying insufficient consideration to changing                                                                                    Finland
                                                                       1.5
regulations, competitor moves and market tends)                                                                                  USA
can lead to over-capacity in the market. For                             1                                                       Germany
example, nearly all large Korean companies have
                                                                       0.5
set up solar PV business lines (manufacturing of
solar panels) over the past 5 years as a first step                      0
                                                                                 2000 2001 2002 2003 2004 2005 2006 2007 2008
towards green business just like everybody else.
The resulting over-capacity lead to diminishing                        Spending on R&D in Korea, 2000-2008 (latest available data;
revenues and profits; negative experiences that                        source: World Bank)
could affect perception of the viability of future
investments.
                                                                              R&D personal (per 1 million inhabitants)
Large companies like Samsung and LG have
earmarked significant investments for green                            9000
facilities as well as sustainability-related R&D, and                  8000
car makers have announced increased resource
                                                                       7000
allocation for R&D (albeit form a level below                                                                                     Korea
global lading companies)– presenting moves in                          6000
                                                                                                                                  OECD
the right direction.                                                   5000
                                                                                                                                  USA
Korea finds itself at a crossroad: economic                            4000
                                                                                                                                  Germany
development and relative wealth have ben                               3000
                                                                                                                                  Japan
achieved on the back of the combination of price
                                                                       2000
competitiveness, quality, and the ability to adapt                                                                                Finland

(or copy) new trends. However, cheaper and                             1000

technically fast advancing nations are pushing                               0
                                                                                  2000 2001 2002 2003 2004 2005 2006 2007 2008
from behind (China), requiring Korea to become a
true technology leader in the face of cheaper                          Employees active in R&D in Korea, 2000-2008 (latest available
competition in order to sustain future growth.                         data; source: World Bank)

International comparison shows that Korea has
surpassed the OECD average in terms of R&D
spending and manpower allocation in the past
decade, and is approaching the levels of high-
tech exporters such as Finland and Japan.
Future success is a combination of many factors,
including        innovation,        quality,     price
competitiveness, governance, education, and
work ethics. The government strategic direction
setting in the 70’s has laid the foundation for the
success of Korean companies today in
construction, electronic appliances, car & ship
building, and other sectors. With the blend of a
new national strategic industrial direction,
combined with increasing R&D allocation
(financial, educational, and manpower), the basis
for sustained growth are laid.



                                            corporate sustainability korea 2013                                                  page 12
energy:
resource efficiency
& supply roadmap




                      corporate efficiency management
                        “low carbon green growth”… ?
High exposure to market fluctuations & oil price increase
97% of Korea’s energy needs are imported




High reliance of energy imports                                                 National energy intensity (kg TOE/U$ 1000 GDP)
Without energy, an industrialised society cannot                       250

function. As energy is – predominantly, to this day –
a commodity, the cost is subject to fluctuations.                      200
Why energy is particular importance in the future
development of Korea has three main reasons:                           150

• Korea has no natural energy resources of its own
  to speak of. More than 97% of Korea’s energy                         100
  consumption depends on imports
• While energy efficiency has been increasing, the                         50
  national energy intensity is 30% above the
  average of OECD countries, and close to 60%                               0
  higher compared to leading industrial nations                                   2001   2002   2003     2004    2005    2006   2007   2008     2009   2010    2011

• Energy imports account for 12% of Koreas GDP                                           Korea                  OECD               Japan                Germany

  (2010), up from the long-term average of 5%                          National energy efficiency (energy consumption per GDP), 2001-
                                                                       2011: Korea uses 30% more energy than OECD average, and 60%
                                                                       more than leading countries(source: World Bank)
Lack of incentives leading to low efficiency
The high energy intensity of Koreas economy is                         Primary energy
due to two main factors:
                                                                                           Nuclear,                        Hydro, 3%
• Compared to most other industrialised countries,                                           12%
  Korea has a higher activities in energy intensive
  heavy industries (steel, shipbuilding, petro-
                                                                       Antracit, 2%
  chemicals, etc.)
                                                                                                                                                              Oil, 40%
• Low energy cost as a pillar of development since
  the early 70s, with low tax on electricity and
  primary energy, regressive tariff systems (the
  higher the consumption, the lower the per-unit
  price), and cross-subsidising of the industry
  through private consumers                                            Bituminous
                                                                          (coal-
                                                                      based), 27%
Low efficiency, increasing cost: implications                                                                                     LNG, 16%
The combination of energy intensive industries,                        Primary energy sources: predominately based on fossil energy
(comparable) low energy efficiency, and low                            (coal, gas, oil account for more than 80% of primary energy).
taxes has several implications for the Korean                          (Source: Korea Energy Institute)
economy and Koran corporations:                                                                                                        Energy import cost
                                                                                Energy usage & import cost
• Vulnerability to oil price increases                                                                                                 Energy usage per capita
                                                                       6                                                                                              3000
• Due to the low energy tax levels, the government
  does not have much levee on prices in case of a
                                                                       5                                                                                              2500
  global price shock (taxes cannot be lowered to
  absorb a shock as compared to other countries                        4                                                                                              2000
  with higher energy tax)
• Decreasing competitiveness if energy efficiency                      3                                                                                              1500

  is not addressed in face of rising energy prices
• The proportion of the GDP spent on energy                            2                                                                                              1000

  imports could rise to unhealthy levels in the near
                                                                       1                                                                                              500
  future
The combination of these factors require Korea –                       0                                                                                              0
and Korean company’s – to take steps to increase                           1980          1985          1990       1995          2000          2005      2010

energy     efficiency      and     dependence      on
                                                                       Energy usage has increased by 500% since 1980, while energy
commodity market fluctuations.                                         import cost per capita has increased by more than 2000%,
                                                                       reaching U$ 2500 per capita. (source: Korea Energy Institute)


                                            corporate sustainability korea 2013                                                                           page 14
Corporate resource efficiency
        Strongly improved, but significant further savings potential


                                                                                  Corporate resource efficiency
                                                                                  performance

      Environmental managememyt systems                 Best
                                                        Average
                                                                                 Regulations
100
                                                                                 Environmental requirements to prevent major
 90                                                                              pollution in Korea have steadily been tightened
 80                                                                              over the years. In addition, Korea has the highest
 70
                                                                                 number of ISO 14001 certifications issues after
                                                                                 Japan. However, actual management of
 60
                                                                                 resources and resource efficiency is a fairly new
 50
                                                                                 concept in Korea (other than in the real energy
 40                                                                              intensive industry sectors where energy usage was
 30                                                                              a significant cost factor regardless of the global
 20
                                                                                 energy m prices, e.g. steel processing).
 10

  0
                                                                                 GHG inventory requirement introduction
        2007      2008      2009       2010      2011        2012                Following the “low carbon green growth
  Development of environmental management performance in
                                                                                 declaration”, Korea introduced new legislation,
  Korea, 2007-2012 (Source: SolAbility ESG research)                             requiring all companies of a certain size to report
                                                                                 GHG inventory. This requirement led to all large
                                                                                 companies (and many smaller companies) to
                                                        Best
      Climate change risk management                    Average                  establishing a GHG inventory (which is not that big
100
                                                                                 an investment – calculating emissions from energy
 90                                                                              bills). Many companies have gone further than
 80                                                                              that by implementing an infrastructure to regularly
 70                                                                              collect and centrally register environmental
                                                                                 performance (energy, GHG emissions, water,
 60
                                                                                 waste, etc.) through IT-based environmental
 50
                                                                                 accounting systems.
 40

 30
                                                                                 Corporate efficiency improvements
 20
                                                                                 This systems have allowed many companies to
 10                                                                              actually track internal performance, compare
  0                                                                              different business units, and identify savings
        2007      2008      2009       2010      2011        2012                potential. What gets measured gets done.
  Development of climate change risk management performance                      Energy resources have been substituted (oil to gas,
  in Korea, 2007-2012: improved by more than 100% (Source:
  SolAbility ESG research)
                                                                                 district heat systems), measurements have been
                                                                                 taken to reduce cooling in summer and heating in
      Environmental efficiency                          Best
                                                        Average
                                                                                 winter (by adjusting temperature, insulation), and
100                                                                              active steps are being taken to reduce energy
90                                                                               usage in processes.
80                                                                               As a result, a large majority of Korean companies
70
                                                                                 have significantly improved internal energy
                                                                                 efficiency (as measured by energy usage per
60
                                                                                 output). However, the total usage has still be rising
50
                                                                                 in many cases due to increased production
40                                                                               nullified the efficiency in absolute terms. In
30                                                                               combination with increased private energy
20
                                                                                 consumption, Koreas energy usage and GHG
                                                                                 emission have risen in absolute (total) numbers in
10
                                                                                 the past years - despite remarkable efforts and
 0
                                                                                 public education campaigns.
        2007      2008      2009       2010      2011        2012
                                                                                 However, performance data suggest that there is
  Industrial resource efficiency has improved by 23% from 2007-                  further significant savings potential.
  2012.(Source: SolAbility ESG research)



  page 15                                                     corporate sustainability korea 2013
Lack of a bold national energy vision
Threat to long-term competitiveness?


National energy policy:
“Low carbon green growth”?

The Korean “low carbon green growth strategy”                            Oil & gas Commercia                     Public
                                                                                            l , 8%            services, 2%
(formulated before Fukushima) lists several
measurements          and    future     core     energy                  Residential,
                                                                             11%                                                       Industry,
technologies (including solar PV, efficiency                                                                                             59%
management, batteries) to improve energy
security. However, the main strategy is: going                          Transport,
nuclear. Nuclear power output is scheduled to                              19%

increase from currently 33% to 49% by 2024, with 11
new nuclear power plants planned atop the
existing 23 reactors – despite a series of recent
emergency shut downs, and public safety
perception having fallen from 70% to less then 35%
                                                                             Industrial
since Fukushima. In addition, new coal and gas-                                 raw
fired generation capacity are also being, with 8                             materials,
new coal-fired power plants approved in February                                22%
2013 (capacity: 2740 MW) .                                               Oil and gas consumption: industrial, commercial, and for raw
Form a conservative point of view emphasising                            materials (petrochemical industry).)(Source: Korea Energy
                                                                         Institute)
energy security, such a policy would have seemed
seem straightforward in the past. However, there
                                                                             Electricity
are several problems with this strategy:                                                                 Public
                                                                                                      services, 6%
• Safety concerns related to nuclear generation,
   waste treatment, and waste disposal                                                                                         Industry,
• Building energy supply on non-renewables                                                                                       51%

   (uranium, coal, LNG) does not ease Korea’s                           Commercia
   dependence on energy imports and therefore                             l , 28%
   global energy price fluctuations. Considering that
   energy prices are forecasted to increase further,
   this strategy does not sufficiently address cost
   aspects
• The high capital investment required will not
   allow sufficient investments in alternatives
An interesting aspect is also the absolute absence                       Residential,         Transport,
                                                                             14%                 0%
of wind (and tidal) energy in the “low carbon
green growth” strategy, reflected in low-key                             Electricity users in Korea: predominantly industrial and
                                                                         commercial (i.e. highest savings potential)(Source: Korea Energy
related industrial activities & investment, as well as                   Institute)
being marginal in the plans of the national electric
utility (KEPCO) - while common sense would                                    Energy import cost as % of GDP scenarios
suggest that the Korean industry (electric                             20%

manufacturing, off-shore rig building, construction)                   18%

would be predestined to capitalise on the wind                         16%
energy boom. Combined with the focus on                                14%
nuclear and fossil electricity generation, it is not                   12%
difficult to understand why NGOs do not consider
                                                                       10%
the strategy as actually green.
                                                                        8%
Energy consumption data shows that by far the
                                                                        6%
biggest part is consumed by the industry and
                                                                        4%
commercial sectors. The industry therefore has by
far the largest savings potential, which is addressed                   2%

only vaguely in the policy documents.                                   0%
                                                                             1980    1985      1990    1995     2000    2005    2010       2015
The lack of vision beyond conventional thinking in                                            4% GDP growth             2% GDP growth
the strategy could lead to further energy import                         Energy import cost could reach more than 20% of GDP by 2020,
cost         increase,      threatening         national                 with energy prices increasing in line with 5-year average (Source:
competitiveness in the long run.                                         Korea Energy Institute; future calculation: SolAbility))


                                              corporate sustainability korea 2013                                                       page 16
sector overviews
Sector comparison:
Overall sustainability & management sustainability




The telecoms sector has the highest average
                                                                                                                                    Average        Best
sustainability performance amongst the 13
economic sectors. However, the communications
                                                                                        Telecoms
sector contains a limited number of large
companies (including KT and SK Telecom which                                               Utilities
are considered globally leading companies),
somewhat biasing the performance.                 Utility                             Electronics
companies, due to their business nature, have a
                                                                           Transport & logistics
high exposure to sustainability risks, and consist to a
of many formerly state-controlled companies that                                       Financials
generally speaking have higher governance and
social standards than purely private companies.                            Energy & chemicals
The electronics sector, with its international (global)
                                                                                     Construction
exposure, was one of the driving forces of
implementing         sustainability     management.                       Pharma & cosmetics
Samsung SDI was the first Korean company that
was selected to the DJSI World Index back in 2003                                      Industrials
(the 2012 DJSI World lists 17 Korean companies,
                                                                            Consumer services
three of which enjoy “super-sector leader” status).
On the opposite side of the spectrum, sectors that                                         Metals
are dominated by mid-sized companies catering
to the domestic market (little or limited overseas                           Consumer goods

sales) are slow in picking up and truly
                                                                            Holdings & trading
implementing sustainability management. Holdings
and trading companies represent the tail end of                                                        0   10   20   30   40   50     60      70   80      90
the sustainability performance.

The financial industry score the highest average                                                                                       Average          Best
economic scores, mostly to higher developed risk
management systems due to the nature of their
                                                                                       Financials
business. It is also noteworthy that no Korean bank
came into serious trouble after the financial crises                                       Utilities
2008/2009, which might partly be explained by
regulation requiring a clear separation of                                              Telecoms
investment banking and core banking business.
                                                                            Consumer services
While ethical management systems and policies
have been refined across all companies, and the                                       Electronics
corporate culture of exchanging amenities in
                                                                           Transport & logistics
favour of contracts have been tackled at the
lower employee levels, the same cannot be said                            Pharma & cosmetics
for top management levels: many of the lower
performing sectors are still affected by price                               Consumer goods
agreements and bid rigging (construction,
                                                                                     Construction
chemicals, electronics, pharma,…).
The    difference      between     companies    with                       Energy & chemicals
international exposure and domestic market
caters is particular obvious in the metals sector –                                     Industrials

that show the highest single performance with the
                                                                            Holdings & trading
lowest average at the same time.
                                                                                           Metals

                                                                                                       0   10   20   30   40   50     60      70   80      90




                                               corporate sustainability korea 2013                                                                 page 18
Sector comparison:
      Environmental & social sustainability




                                                                                          The utility telecoms and electronics sector show
                                                        Average        Best
                                                                                          the best average environmental sustainability
                                                                                          performance, with an electronics company
               Utilities
                                                                                          showing the most advanced single environmental
            Telecoms
                                                                                          management and performance score.
                                                                                          At the far end, sectors that have traditionally been
 Transport & logistics                                                                    driven by compliance to regulations rather than
                                                                                          the business value show the worst average
          Electronics
                                                                                          performance. The low average performance in
Energy & chemicals                                                                        these sectors suggest a significant cost savings
                                                                                          potential for many of these companies.
        Construction
                                                                                          A challenge merely addressed by most Korean
           Industrials                                                                    companies – even the leading companies - is
                                                                                          water. Korea has water resources and sufficient
  Holdings & trading                                                                      annual rainfall to replenish resources, but the
                                                                                          annual withdrawal rate (the amount of water used
               Metals
                                                                                          for human activities – private, agricultural, and
   Consumer goods                                                                         economic) of available water resources is higher
                                                                                          than 40%. According to the UNEP definition, this
Pharma & cosmetics                                                                        makes Korea a country that is in serious “water-
                                                                                          stress”. However, the cost of water is marginal,
           Financials
                                                                                          and there is no danger of an imminent water
  Consumer services                                                                       scarcity, which has lead to limited willingness to
                                                                                          improve process efficiency and water usage
                           0   10   20   30   40   50   60   70   80          90
                                                                                          beyond legal requirements.

                                                        Average        Best               Average social sustainability performance is lead
                                                                                          by communications, utilities, and electronic
           Telecoms                                                                       companies.       Average scores have increased
                                                                                          during all the 6 annual ESG reviews, mainly due to
              Utilities                                                                   improved HR development programs and safety
                                                                                          management. However, other areas have not
        Construction
                                                                                          seen any improvement.
          Electronics                                                                     Stakeholder engagement remains non-existent
                                                                                          (other than with first–tier stakeholders: customers,
Energy & chemicals
                                                                                          suppliers, investors) and is set to stay at this level
           Financials
                                                                                          thanks to AA 1000’ reduction of “stakeholder
                                                                                          engagement” to a yearly “materiality survey”.
              Metals                                                                      Corporate citizenship remains an obligation for
                                                                                          Korean corporations, but there is little evidence
 Transport & logistics
                                                                                          that social activities are actually managed or
 Consumer services                                                                        strategically aligned, and budgets tend to
                                                                                          fluctuate with the corporate balance sheet.
           Industrials
                                                                                          Supply chain management consists of ensuring
  Holdings & trading                                                                      quality and achieving the lowest possible price –
                                                                                          which has also become a political issue, essentially
Pharma & cosmetics                                                                        dividing Korea’s economy in a two-class systems
                                                                                          with the large companies dictating prices to their
   Consumer goods
                                                                                          suppliers. However, leading companies have
                           0   10   20   30   40   50   60   70   80      90              started to implement sustainability evaluation and
                                                                                          education programs in the supply chain.



page 19                                                                corporate sustainability korea 2013
Corporate sustainability
         korea 2013

corporate sustainability
2013
korea




SolAbility
802 Meritwin 856
Ilsan, South Korea
www.solability.com
contact@solability.com

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Sustainability in Korea: Performance & Trends 2013

  • 1. Corporate sustainability korea 2013 corporate sustainability 2013 korea 6th annual esg review strategic sustainability corporate governance energy
  • 2. Disclaimer About SolAbility SolAbility is a sustainability service specialist based in Korea, providing sustainable management advice to corporate clients and advanced sustainable investment research covering Pan-Asian equities for institutional investors. SolAbility’s corporate clients have been recognised as sustainability leaders in their respective business fields by various global corporate sustainability benchmarks and indexes, including the Dow Jones World Sustainability Index (DJSI) and the FTSE4Good Index. Three companies who have implemented sustainability strategies and management systems developed and designed by SolAbility are recognised as global super-sector leaders by the DJSI (most sustainable company globally in their respective industry). SolAbility 802 Meritwin 856 Ilsan, South Korea www.solability.com contact@solability.com Disclaimer No warranty This publication is derived from sources believed to be accurate and reliable, but neither its accuracy nor completeness is guaranteed. The material and information in this publication are provided "as is" and without warranties of any kind, either expressed or implied. SolAbility disclaims all warranties, expressed or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. Any opinions and views in this publication reflect the current judgment of the authors and may change without notice. It is each reader's responsibility to evaluate the accuracy, completeness and usefulness of any opinions, advice, services or other information provided in this publication. Limitation of liability All information contained in this publication is distributed with the understanding that the authors, publishers and distributors are not rendering legal, accounting or other professional advice or opinions on specific facts or matters and accordingly assume no liability whatsoever in connection with its use. In no event shall SolAbility be liable for any direct, indirect, special, incidental or consequential damages arising out of the use of any opinion or information expressly or implicitly contained in this publication. Copyright Unless otherwise noted, text, images and layout of this publication are the exclusive property of SolAbility. Republication is welcome. No Offer The information and opinions contained in this publication constitutes neither a solicitation, nor a recommendation, nor an offer to buy or sell investment instruments or other services, or to engage in any other kind of transaction. The information described in this publication is not directed to persons in any jurisdiction where the provision of such information would run counter to local laws and regulation. February 2013 page 2 corporate sustainability review korea 2013
  • 3. Table of contents Sustainability trends and performance: overview 4 Financial returns: distinctive outperformance 6 The Chaebol issues: “corporate governance” 7 Strategic sustainability: sustainable business development 10 Energy: energy security & corporate response 13 Sector comparisons 17 page 3 corporate sustainability review korea 2013
  • 4. Sustainability trends 2013 Increasing management awareness for business value Changing perception: from compliance to business value Number of CSR report by KOSPI 100 companies 10 years ago, a majority of Korean companies 100 would not have know how to define corporate 90 sustainability, In the best case, they would have 80 referred to their social contributions and internal (ethical) Codes of behaviour. Only a handful of 70 companies published sustainability-related 60 performance and activities. 50 Much has changed since then. 40 30 Increasing management awareness 20 Virtually all of the large Korean companies now 10 publish dedicated sustainability reports (and some 0 companies have already moved on to integrated 2007 2008 2009 2010 2011 2012 financial-sustainability reports in the meantime). Percentage of KOSPI 100 companies disclosing sustainability However, reporting is now considered a minimum, information & performance data, 2007-2012 and does not necessarily reflect the real sustainability. The increase of the average sustainability performance of 19% since 2007 has Sustainability Level Best Average been achieved through improvements in 90 management systems and performance have across most relevant sustainability criteria, 80 including strategic sustainable product development, reflecting increased awareness for 70 the intangible business success factors. 60 Late starters, fast catching up 50 However, one has to keep in mind that most Korean companies, partly due to Korean 40 government policies, partly due to culture, started late and at a lower level compared to globally 30 leading companies. Initial improvements are easier 2007 2008 2009 2010 2011 2012 to achieve. Nevertheless, the pace of implementing sustainability management has Evolvement of the average sustainability performance of Koran companies, 2007-2012: 19% increased (Source: SolAbility ESG research) been impressive, reflected in three Korean companies making the list of “most sustainable company” in their respective business fields according the DJSI in 2012. The turning point: financial crises 2008/2009 The big turning point for the recognition of the business value of sustainability management was the collapse of the financial system geared to maximise short-term gains with a complete neglect of long-term profitability. In 2009, the Korean government defined a new “National Green Growth Policy”. While there are controversies to what extend the policy is truly green, there is a clear focus on increased resource efficiency and green technologies, and identifies a set of core technologies that the country wants to achieve leadership status in, including energy efficiency, smart applications, and solar energy. page 4 corporate sustainability korea 2013
  • 5. Sustainability trends 2013 Green growth, resource efficiency Continued improvements, accelerated since 2009 Strategic sustainable improved, governance Economic Sustainability Best Average stagnating 90 A fairly unique and interesting characteristic of 80 Korea is the high level of interaction between government and the industry. Since the official green growth policy has been defined, sustainable 70 business opportunities have been pursued actively by many companies. In addition to improved 60 strategic sustainability, risk management systems have been improved at many companies. 50 However, the close relationship between government and economic entities also have 40 negative aspects, reflected in stagnant corporate governance practices across where true checks 30 2007 2008 2009 2010 2011 2012 and balance remains non-existent. Evolvement of the average economic sustainability increased only 10.3% from 2007-2012. (Source: SolAbility ESG research) Energy efficiency, climate risk management Availability of cheap energy was considered a Best cornerstone for successful development in Korea. Environmental Sustainability Average 90 Due to low taxes on energy and cross-subsidising of industrial user through private consumers, 80 energy efficiency was a minor concern for most companies until the rise in global energy prices 70 over recent years, leading to low energy efficiency compared to similar economies. However, energy 60 measuring, fuel replacement, and process-related energy efficiency improvement measurements 50 have and are being addressed vigorously across all industry sectors as a result of rising energy cost. 40 In addition, new regulation requires all companies of a certain seize to establish and report on GHG emissions. What gest measured gets done – the 30 2007 2008 2009 2010 2011 2012 fundaments for improved energy efficiency (and therefore lower operational costs) are laid in most Environmental management capabilities have increased 27.5% from companies. 2007-2012. (Source: SolAbility ESG research) Best Social Sustainability Elaborate HR management, but low awareness for 90 Average supply chain risks & cost Large Korean companies have gone far in 80 implementing elaborate HR development programs and employee incentive systems 70 However, the same cannot be said about the smaller second-tier companies that provide the 60 bulk of jobs, effectively leading to a two-class society. This might be a result of the previous lack 50 of attention paid to supply chain management. Risks and opportunities in the supply chain beyond 40 procurement cost have insufficiently been evaluated and managed up to this point in time. 30 Leading companies have only recently started to 2007 2008 2009 2010 2011 2012 implement non-financial supply chain Social sustainability performance have increased 230.2 % from 2007- management measurements. 2012. (Source: SolAbility ESG research) corporate sustainability korea 2013 page 5
  • 6. The business value: Sustainable management yields higher returns Long-term investment value ESG performance: 1.1.2012-31.12.2012 2012 YoY: 2.7% gain against the market 120% The most sustainable companies stock value 115% outperformed the market by 2.7% in 2012. a 110% somewhat disappointing performance against 108.92% sustainable out-performance reached in previous 106.22% 105% years: Since the inception of SolAbility's ESG 100% portfolio in 2007, the outperformance was never 99.74% below 5% against the market. The lower 95% performance in 2012 is attributed to the high market fluctuation, investor alienation in light of 90% unclear future market developments and the on- 85% going detachment of the financial markets and the real economy. 80% 1/2012 4/2012 7/2012 10/2012 DJSI Korea KRX SRI KOSPI SolA 50 Long-term investment value: significant Year-on-year performance (2012): 2.7% outperformance against the market (data sources: KRX, DJSI, SolAbility) outperformance Sustainable investment, by definition, is geared towards long-term investment and performance. 120% ESG performance: 1.2011-12.2012 Sort-term returns are modestly higher than the market (2.7% in one year, 6% over two years). 110% However, the long-term performance of the SolA 50 (the 50 most sustainable companies in Korea 100% 103.14% according to SolAbility ESG research) shows a 96.47% clear and significantly outperformance, underlying 90% the value of sustainable investment value for 85.41% investors with a long-term perspective. 80% ESG does not equal ESG 70% Unfortunately, ESG does not equal ESG (or SRI). While companies have made significant progress 60% 1/2011 7/2011 1/2012 7/2012 in implementing sustainability, most ESG research DJSI Korea KRX SRI KOSPI SolA 50 still builds have stagnated and are based on Tw-year performance (2011-12): 6% outperformance against the simplified indicators (reporting, certificates, market (data sources: KRX, DJSI, SolAbility) policies) as proxy while neglecting sustainability performance and the strategic sustainability ESG performance: 1.2009-12.2012 direction (sustainability affects the bottom-line: 350% cost, customer perception, revenue generation). The increase in sustainability-related reporting and 300% 283% compliance driven formulation of policies to satisfy 250% rating agencies makes it nearly impossible to identify outstanding sustainable management 200% capabilities and hence sustainable investment 187% 173% value with such methodologies. 150% 154% The SolA 50 not outperforms the market by a large 100% margin, but also other ESG/SRI indices (DJSI Korea, KRX SRI). 50% For more information on SolAbility's ESG 2.0 methodology, please follow this link. 0% 12/2008 6/2009 12/2009 6/2010 12/2010 6/2011 12/2011 6/2012 12/2012 DJSI Korea KRX SRI KOSPI SolA 50 Long-term performance: significant outperformance against the market and other SRI indices(data sources: KRX, DJSI, SolAbility) page 6 corporate sustainability korea 2013
  • 7. “corporate governance” the chaebols & the governance question
  • 8. No development in sight: The Chaebol governance issue Corporate Governance Best Average The formal Korean governance 100 Due to legal requirements, Korean companies 90 oday comply with formal governance “best 80 practices”: they have “independent” boards 70 (majority of non-executive on the Board of Directors), separated CEO-Chairman functions, 60 remuneration and Director selection committees, 50 audit committees composed of independent 40 Directors, and in some cases even ethical or 30 sustainability committees. The problem is that the 20 Boards do not have any real power. Being a Board member of a Korean company is not considered a 10 role that controls and checks the management; it 0 is a role of honour after a long life in academics, 2007 2008 2009 2010 2011 2012 government positions, or in jurisdiction. And the Formal Corporate Governance structures has improved by 14% bigger the company, the bigger the honour. No from 2007-2012 (Source: SolAbility ESG research) wonder that Boards approve more than 99% of management propositions. And for the unlikely Ownership structure Best case that they shouldn’t, the Chaebol structure Average 100 ensures that a critical Director can be fired 90 anytime. Which is probably why there never has been any critical independent Director in the 80 history of Korean conglomerates to this date. 70 60 The Chaebol structure 50 History and culture have lead to form of corporate 40 organisation unique that it received its own name 30 (“Chaebol”) and a dedicated Wikipedia page. 20 The word “Chaebol” is composed of “Chae” 10 (meaning wealth, or property) and “pol” (meaning clan, or family), which would suggest that 0 2007 2008 2009 2010 2011 2012 Chaebols are family-owned enterprises. They’re not. They are family-controlled. Average corporate control has been stagnant over the years at a low level (Source: SolAbility ESG research) Chaebols are characterised by an elaborate structure whereby different companies of the Best conglomerate own parts of other group Management transparency 100 Average companies. This structure can be circular, (whereby each company owns a share in another 90 group company, ending in a circle), defined by 80 cross-ownership (whereby all companies own parts 70 of other group companies in a net-like structure), 60 or in a top-down circle (companies organised in a 50 formal holding structure, whereby holding subsidiaries control the holding company). The aim 40 of this structure is to guarantee absolute control 30 over all conglomerate companies to a small group 20 of minority shareholders, normally the heirs of the 10 company founder. In other words: Chaebol are 0 structured as kingdoms with the aim of keeping the 2007 2008 2009 2010 2011 2012 power within the dynasty, and passing it on to the heirs. Average governance transparency remains low, while top companies increased transparency. However, executive compensation disclosure remains a taboo in Korean culture page 8 corporate sustainability korea 2013
  • 9. Formal governance and real governance Unpredictable risks remain Real Formal Chaebol issues Company governance governance Empiric evidence from Europe and the US suggest rank rank that family-run businesses are more successful on KT 1 1 Daum Communication 3 4 the long-term than listed companies: family POSCO 4 17 management or ownership is not necessarily a Kookmin Bank 6 23 negative thing. NHN 7 12 However, power tends to corrupt human beings. KT&G 19 65 Of Koreas 10 major conglomerates, 4 chairmen Seoul Semiconductor 24 76 have been sentenced to prison terms for illegal Yuhan Corporation 32 79 Korea Exchange Bank 35 57 financial transactions and shady business practices Korea Gas Corporation 39 56 between group companies to increase family AMOREPACIFIC 42 112 control, miss-use of company assets, creating Daewoo Shipbuilding 44 60 secret slush funds to influence (bribe) officials and Kumho Tire 51 82 prosecutors, and illegally diverting company assets KEPCO 66 28 into their own pockets. They all have been Woori Financial Group 68 111 pardoned, or their sentences overturned. Daewoo Construction 73 80 Hana Financial Group 74 117 This creates two main national problems: Hyundai Steel 83 186 • A two-class legal systems, whereby the have’s Hankook Tire 85 20 are treated differently then the no-have’s Shinhan Financial Group 86 79 • According to surveys, the lack of real Hanjin Shipping 87 145 LG Holdings 96 129 governance is the single biggest barrier to Hanjin Shipping Holdings 98 61 increased foreign direct investment in Korea CJ Corporation 99 126 OCI Chemical Company 100 210 Investor perspective LG Chem 101 159 SK Hynix 104 137 This structure that gives near absolute power to Doosan Corporation 105 91 single individuals leads to certain risks for investors LG Display 106 18 in these companies: Korea Air 108 172 • a constant (and not foreseeable risk) of GS Holdings 115 118 incidents/scandals that might affect the GS E&C 126 93 LG INNOTEK 130 49 company value and continuity Samsung Life Insurance 131 162 • risk of sudden restructuring of companies (e.g. Kumho Petrochemical 136 74 moving a division from one company to STX Corporation 143 43 another without proper compensation), shady SK Telecom 146 54 transaction between group companies Doosan Infracore 147 194 negatively affecting the value of one of the Hyundai Heavy Industry 151 87 Samsung Techwin 153 82 companies LG Electronics 155 85 • risk of continued feuds between family LS Corporation 157 174 members (heirs) over control of the Hanjin Heavy Industry 163 134 conglomerate, making strategic decisions Samsung Heavy industry 165 126 impossible Samsung Electro-Mechanics 172 84 Samsung C & T 173 165 • Risk of discontinuity: next-generation leaders Samsung Electronics 180 119 are chosen based on birth, not based on merit. LG Household & Health Care 183 142 If they do not possess the foresight required to Samsung SDI 188 75 steer a company, the company is in risk of Doosan Heavy Industry 191 109 loosing its edge SK Holdings 197 134 Hyundai Construction 202 112 Given the level or normality of these structures, Kia Motors 206 105 and the lack of investment alternatives (the only Samsung Fine Chemicals 209 172 exceptions to Chaebol structure are former state- Hyundai Motors 211 155 enterprises such as KT, POSCO, etc.), Korean Difference between formal governance (excluding control investors generally are willing to accept those risks. structure and governance scandals) and real governance for selected Korean companies corporate sustainability korea 2013 page 9
  • 10. strategic sustainability green growth: status of integrating sustainability
  • 11. Investing in the future Pursuing sustainable business opportunities Sustainability management & business development Stratgic sustainbaility Best Average The classic approach to sustainability/responsibility 100 corporate development can generally be divided 90 in 4 stages of evolvement: do some good 80 (distribute some profits through charitable donations), do no bad (implement systems that 70 prevent corruption and major pollution), control 60 costs (implementing systems that reduce 50 operation cost, e.g. through resource intensity 40 reduction), and finally, make money form doing 30 good (i.e. investing in new business lines in line with sustainability trends). Korean companies have by 20 and large followed the same path, albeit – due to 10 a later start - at a faster pace. 0 Sustainable management integration has 2007 2008 2009 2010 2011 2012 increased by 25% over the period of 2007-2012, Development of strategic sustainability management due to better structure and assignment of performance in Korea, 2007-2012 (Source: SolAbility ESG research) responsibility for sustainability management, better definition of performance measuring, and Green growth strategy Best increased R&D and investment in sustainable Average 100 business opportunities. However, there is currently 90 no Korean company that has a truly and fully integrated sustainability management 80 performance system that would integrate 70 sustainability KPIs in financial performance 60 measuring. 50 Sustainability management performance is not 40 only about protecting the reputation, maintaining customer and stakeholder trust, and controlling 30 operational cost. Sustainable corporate 20 development and sustained business success also 10 involves identifying and actively pursuing new 0 business opportunities, i.e. incorporating 2007 2008 2009 2010 2011 2012 sustainability not only in management systems, but Development of pursuing green business opportunities in Korean in strategic business development decision companies, 2007-2012 (Source: SolAbility ESG research) making. Successful implementation of sustainable business development strategy beyond reputation protection and cost control requires 2 main stages: • Identification of future trends, risks, and opportunities arising from those risks • Allocating adequate resources and making the right investments, taking into consideration competitor behaviour and market trends page 11 corporate sustainability korea 2013
  • 12. From fast adaption to technology leadership Increasing allocation for R&D Green growth and accelerating R&D Following the governments announcement for R&D spending (% of GDP) national green growth strategy in 2009, Korean businesses have started to explore green business 4 growth opportunities in their respective fields (or 3.5 beyond), namely related to solar energy, Korea 3 electricity storage (batteries), water treatment, as OECD well as pharmaceutics and bio-engineering. 2.5 Japan However, blindly following and copying others (i.e. 2 paying insufficient consideration to changing Finland 1.5 regulations, competitor moves and market tends) USA can lead to over-capacity in the market. For 1 Germany example, nearly all large Korean companies have 0.5 set up solar PV business lines (manufacturing of solar panels) over the past 5 years as a first step 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 towards green business just like everybody else. The resulting over-capacity lead to diminishing Spending on R&D in Korea, 2000-2008 (latest available data; revenues and profits; negative experiences that source: World Bank) could affect perception of the viability of future investments. R&D personal (per 1 million inhabitants) Large companies like Samsung and LG have earmarked significant investments for green 9000 facilities as well as sustainability-related R&D, and 8000 car makers have announced increased resource 7000 allocation for R&D (albeit form a level below Korea global lading companies)– presenting moves in 6000 OECD the right direction. 5000 USA Korea finds itself at a crossroad: economic 4000 Germany development and relative wealth have ben 3000 Japan achieved on the back of the combination of price 2000 competitiveness, quality, and the ability to adapt Finland (or copy) new trends. However, cheaper and 1000 technically fast advancing nations are pushing 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 from behind (China), requiring Korea to become a true technology leader in the face of cheaper Employees active in R&D in Korea, 2000-2008 (latest available competition in order to sustain future growth. data; source: World Bank) International comparison shows that Korea has surpassed the OECD average in terms of R&D spending and manpower allocation in the past decade, and is approaching the levels of high- tech exporters such as Finland and Japan. Future success is a combination of many factors, including innovation, quality, price competitiveness, governance, education, and work ethics. The government strategic direction setting in the 70’s has laid the foundation for the success of Korean companies today in construction, electronic appliances, car & ship building, and other sectors. With the blend of a new national strategic industrial direction, combined with increasing R&D allocation (financial, educational, and manpower), the basis for sustained growth are laid. corporate sustainability korea 2013 page 12
  • 13. energy: resource efficiency & supply roadmap corporate efficiency management “low carbon green growth”… ?
  • 14. High exposure to market fluctuations & oil price increase 97% of Korea’s energy needs are imported High reliance of energy imports National energy intensity (kg TOE/U$ 1000 GDP) Without energy, an industrialised society cannot 250 function. As energy is – predominantly, to this day – a commodity, the cost is subject to fluctuations. 200 Why energy is particular importance in the future development of Korea has three main reasons: 150 • Korea has no natural energy resources of its own to speak of. More than 97% of Korea’s energy 100 consumption depends on imports • While energy efficiency has been increasing, the 50 national energy intensity is 30% above the average of OECD countries, and close to 60% 0 higher compared to leading industrial nations 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 • Energy imports account for 12% of Koreas GDP Korea OECD Japan Germany (2010), up from the long-term average of 5% National energy efficiency (energy consumption per GDP), 2001- 2011: Korea uses 30% more energy than OECD average, and 60% more than leading countries(source: World Bank) Lack of incentives leading to low efficiency The high energy intensity of Koreas economy is Primary energy due to two main factors: Nuclear, Hydro, 3% • Compared to most other industrialised countries, 12% Korea has a higher activities in energy intensive heavy industries (steel, shipbuilding, petro- Antracit, 2% chemicals, etc.) Oil, 40% • Low energy cost as a pillar of development since the early 70s, with low tax on electricity and primary energy, regressive tariff systems (the higher the consumption, the lower the per-unit price), and cross-subsidising of the industry through private consumers Bituminous (coal- based), 27% Low efficiency, increasing cost: implications LNG, 16% The combination of energy intensive industries, Primary energy sources: predominately based on fossil energy (comparable) low energy efficiency, and low (coal, gas, oil account for more than 80% of primary energy). taxes has several implications for the Korean (Source: Korea Energy Institute) economy and Koran corporations: Energy import cost Energy usage & import cost • Vulnerability to oil price increases Energy usage per capita 6 3000 • Due to the low energy tax levels, the government does not have much levee on prices in case of a 5 2500 global price shock (taxes cannot be lowered to absorb a shock as compared to other countries 4 2000 with higher energy tax) • Decreasing competitiveness if energy efficiency 3 1500 is not addressed in face of rising energy prices • The proportion of the GDP spent on energy 2 1000 imports could rise to unhealthy levels in the near 1 500 future The combination of these factors require Korea – 0 0 and Korean company’s – to take steps to increase 1980 1985 1990 1995 2000 2005 2010 energy efficiency and dependence on Energy usage has increased by 500% since 1980, while energy commodity market fluctuations. import cost per capita has increased by more than 2000%, reaching U$ 2500 per capita. (source: Korea Energy Institute) corporate sustainability korea 2013 page 14
  • 15. Corporate resource efficiency Strongly improved, but significant further savings potential Corporate resource efficiency performance Environmental managememyt systems Best Average Regulations 100 Environmental requirements to prevent major 90 pollution in Korea have steadily been tightened 80 over the years. In addition, Korea has the highest 70 number of ISO 14001 certifications issues after Japan. However, actual management of 60 resources and resource efficiency is a fairly new 50 concept in Korea (other than in the real energy 40 intensive industry sectors where energy usage was 30 a significant cost factor regardless of the global 20 energy m prices, e.g. steel processing). 10 0 GHG inventory requirement introduction 2007 2008 2009 2010 2011 2012 Following the “low carbon green growth Development of environmental management performance in declaration”, Korea introduced new legislation, Korea, 2007-2012 (Source: SolAbility ESG research) requiring all companies of a certain size to report GHG inventory. This requirement led to all large companies (and many smaller companies) to Best Climate change risk management Average establishing a GHG inventory (which is not that big 100 an investment – calculating emissions from energy 90 bills). Many companies have gone further than 80 that by implementing an infrastructure to regularly 70 collect and centrally register environmental performance (energy, GHG emissions, water, 60 waste, etc.) through IT-based environmental 50 accounting systems. 40 30 Corporate efficiency improvements 20 This systems have allowed many companies to 10 actually track internal performance, compare 0 different business units, and identify savings 2007 2008 2009 2010 2011 2012 potential. What gets measured gets done. Development of climate change risk management performance Energy resources have been substituted (oil to gas, in Korea, 2007-2012: improved by more than 100% (Source: SolAbility ESG research) district heat systems), measurements have been taken to reduce cooling in summer and heating in Environmental efficiency Best Average winter (by adjusting temperature, insulation), and 100 active steps are being taken to reduce energy 90 usage in processes. 80 As a result, a large majority of Korean companies 70 have significantly improved internal energy efficiency (as measured by energy usage per 60 output). However, the total usage has still be rising 50 in many cases due to increased production 40 nullified the efficiency in absolute terms. In 30 combination with increased private energy 20 consumption, Koreas energy usage and GHG emission have risen in absolute (total) numbers in 10 the past years - despite remarkable efforts and 0 public education campaigns. 2007 2008 2009 2010 2011 2012 However, performance data suggest that there is Industrial resource efficiency has improved by 23% from 2007- further significant savings potential. 2012.(Source: SolAbility ESG research) page 15 corporate sustainability korea 2013
  • 16. Lack of a bold national energy vision Threat to long-term competitiveness? National energy policy: “Low carbon green growth”? The Korean “low carbon green growth strategy” Oil & gas Commercia Public l , 8% services, 2% (formulated before Fukushima) lists several measurements and future core energy Residential, 11% Industry, technologies (including solar PV, efficiency 59% management, batteries) to improve energy security. However, the main strategy is: going Transport, nuclear. Nuclear power output is scheduled to 19% increase from currently 33% to 49% by 2024, with 11 new nuclear power plants planned atop the existing 23 reactors – despite a series of recent emergency shut downs, and public safety perception having fallen from 70% to less then 35% Industrial since Fukushima. In addition, new coal and gas- raw fired generation capacity are also being, with 8 materials, new coal-fired power plants approved in February 22% 2013 (capacity: 2740 MW) . Oil and gas consumption: industrial, commercial, and for raw Form a conservative point of view emphasising materials (petrochemical industry).)(Source: Korea Energy Institute) energy security, such a policy would have seemed seem straightforward in the past. However, there Electricity are several problems with this strategy: Public services, 6% • Safety concerns related to nuclear generation, waste treatment, and waste disposal Industry, • Building energy supply on non-renewables 51% (uranium, coal, LNG) does not ease Korea’s Commercia dependence on energy imports and therefore l , 28% global energy price fluctuations. Considering that energy prices are forecasted to increase further, this strategy does not sufficiently address cost aspects • The high capital investment required will not allow sufficient investments in alternatives An interesting aspect is also the absolute absence Residential, Transport, 14% 0% of wind (and tidal) energy in the “low carbon green growth” strategy, reflected in low-key Electricity users in Korea: predominantly industrial and commercial (i.e. highest savings potential)(Source: Korea Energy related industrial activities & investment, as well as Institute) being marginal in the plans of the national electric utility (KEPCO) - while common sense would Energy import cost as % of GDP scenarios suggest that the Korean industry (electric 20% manufacturing, off-shore rig building, construction) 18% would be predestined to capitalise on the wind 16% energy boom. Combined with the focus on 14% nuclear and fossil electricity generation, it is not 12% difficult to understand why NGOs do not consider 10% the strategy as actually green. 8% Energy consumption data shows that by far the 6% biggest part is consumed by the industry and 4% commercial sectors. The industry therefore has by far the largest savings potential, which is addressed 2% only vaguely in the policy documents. 0% 1980 1985 1990 1995 2000 2005 2010 2015 The lack of vision beyond conventional thinking in 4% GDP growth 2% GDP growth the strategy could lead to further energy import Energy import cost could reach more than 20% of GDP by 2020, cost increase, threatening national with energy prices increasing in line with 5-year average (Source: competitiveness in the long run. Korea Energy Institute; future calculation: SolAbility)) corporate sustainability korea 2013 page 16
  • 18. Sector comparison: Overall sustainability & management sustainability The telecoms sector has the highest average Average Best sustainability performance amongst the 13 economic sectors. However, the communications Telecoms sector contains a limited number of large companies (including KT and SK Telecom which Utilities are considered globally leading companies), somewhat biasing the performance. Utility Electronics companies, due to their business nature, have a Transport & logistics high exposure to sustainability risks, and consist to a of many formerly state-controlled companies that Financials generally speaking have higher governance and social standards than purely private companies. Energy & chemicals The electronics sector, with its international (global) Construction exposure, was one of the driving forces of implementing sustainability management. Pharma & cosmetics Samsung SDI was the first Korean company that was selected to the DJSI World Index back in 2003 Industrials (the 2012 DJSI World lists 17 Korean companies, Consumer services three of which enjoy “super-sector leader” status). On the opposite side of the spectrum, sectors that Metals are dominated by mid-sized companies catering to the domestic market (little or limited overseas Consumer goods sales) are slow in picking up and truly Holdings & trading implementing sustainability management. Holdings and trading companies represent the tail end of 0 10 20 30 40 50 60 70 80 90 the sustainability performance. The financial industry score the highest average Average Best economic scores, mostly to higher developed risk management systems due to the nature of their Financials business. It is also noteworthy that no Korean bank came into serious trouble after the financial crises Utilities 2008/2009, which might partly be explained by regulation requiring a clear separation of Telecoms investment banking and core banking business. Consumer services While ethical management systems and policies have been refined across all companies, and the Electronics corporate culture of exchanging amenities in Transport & logistics favour of contracts have been tackled at the lower employee levels, the same cannot be said Pharma & cosmetics for top management levels: many of the lower performing sectors are still affected by price Consumer goods agreements and bid rigging (construction, Construction chemicals, electronics, pharma,…). The difference between companies with Energy & chemicals international exposure and domestic market caters is particular obvious in the metals sector – Industrials that show the highest single performance with the Holdings & trading lowest average at the same time. Metals 0 10 20 30 40 50 60 70 80 90 corporate sustainability korea 2013 page 18
  • 19. Sector comparison: Environmental & social sustainability The utility telecoms and electronics sector show Average Best the best average environmental sustainability performance, with an electronics company Utilities showing the most advanced single environmental Telecoms management and performance score. At the far end, sectors that have traditionally been Transport & logistics driven by compliance to regulations rather than the business value show the worst average Electronics performance. The low average performance in Energy & chemicals these sectors suggest a significant cost savings potential for many of these companies. Construction A challenge merely addressed by most Korean Industrials companies – even the leading companies - is water. Korea has water resources and sufficient Holdings & trading annual rainfall to replenish resources, but the annual withdrawal rate (the amount of water used Metals for human activities – private, agricultural, and Consumer goods economic) of available water resources is higher than 40%. According to the UNEP definition, this Pharma & cosmetics makes Korea a country that is in serious “water- stress”. However, the cost of water is marginal, Financials and there is no danger of an imminent water Consumer services scarcity, which has lead to limited willingness to improve process efficiency and water usage 0 10 20 30 40 50 60 70 80 90 beyond legal requirements. Average Best Average social sustainability performance is lead by communications, utilities, and electronic Telecoms companies. Average scores have increased during all the 6 annual ESG reviews, mainly due to Utilities improved HR development programs and safety management. However, other areas have not Construction seen any improvement. Electronics Stakeholder engagement remains non-existent (other than with first–tier stakeholders: customers, Energy & chemicals suppliers, investors) and is set to stay at this level Financials thanks to AA 1000’ reduction of “stakeholder engagement” to a yearly “materiality survey”. Metals Corporate citizenship remains an obligation for Korean corporations, but there is little evidence Transport & logistics that social activities are actually managed or Consumer services strategically aligned, and budgets tend to fluctuate with the corporate balance sheet. Industrials Supply chain management consists of ensuring Holdings & trading quality and achieving the lowest possible price – which has also become a political issue, essentially Pharma & cosmetics dividing Korea’s economy in a two-class systems with the large companies dictating prices to their Consumer goods suppliers. However, leading companies have 0 10 20 30 40 50 60 70 80 90 started to implement sustainability evaluation and education programs in the supply chain. page 19 corporate sustainability korea 2013
  • 20. Corporate sustainability korea 2013 corporate sustainability 2013 korea SolAbility 802 Meritwin 856 Ilsan, South Korea www.solability.com contact@solability.com