2. Do they have a future both as a product
as well as online?
I do not believe they have a future at all really, I
believe they may last a bit longer online but
pirating things is very easy these days so therefore
they wouldn’t make enough money to stay stable
within the business. So no I don’t believe they
have a future.

3. How have audience habits changed when
consuming media?
The magazine audience has changed a lot due to
technology, there are many different things in
which you can read a magazine on, an actual
magazine itself, tablets, phones and computers
etc. So the habits of the audience have all
changed to the technology side of things.

4. What has been the impact of this
change on the magazine industry?
The impact of this change has been huge, the
magazine industry is now taking plunge due to
the sheer amount of available technology in which
you can read magazines on. It’s making the whole
industry change they way there distributing there
products, and the way there producing their
products. Whether there on technology or on
good old fashioned paper.

5. How are audience’s habits going to change the way in which
magazines are consumed, produced, distributed today?
The magazine audience is growing fond of purchasing
there magazines online, so this is a very good
place in which magazine companies (large or
small) will distribute there products so there
target audience will purchase it on there. Every
single magazine nowadays is produced with
technology, so this will always be the way from
now on.

6. What do audiences think of
magazines?
Many different audiences think different things about
magazines, to some audiences magazines show
twisted images to younger members of the public ,
this is generally the older generation that believes
this. Many young males don’t really purchase
magazines unless they feel close to the subject in
which the magazine is based on. Young women on
the other hand like to keep up to date with the
latest gossip, so they tend to purchase magazines a
lot more often then males. Even though women buy
gossip magazine’s they don’t always trust them,
because the media can easily twist things.

7. Have circulation figures dropped/increased?
Circulation figures for magazine have dropped
dramatically in all types of magazines, the Men's
health magazine even thought the most popular
men's magazine dropped by 11% year on year.
Also the famous gossip magazine “Heat” fell by
8%.

8. What about the impact of
advertising?
Advertising is the lifeline of the magazines future, it’s
the only thing that will keep it known to the public
without it the magazine will end up a bit like the
typewriter, only every occasionally used. But, if
they use clever advertising, which results in the
public buying magazines again the impact will be
positive.

9. In your opinion what is the
future of the magazine industry?
Personally I do not believe that the once most
commonly used thing known as the magazine,
does not have a future.