EMC isilon for -media-and-entertainment-sales-deck

1. 1EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
2015
EMC ISILON FOR MEDIA AND ENTERTAINMENT WORKFLOWS

2. 2EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
DOWNLOAD THIS
SLIDE
HTTP://OUO.IO/IKQ5L

3. 3EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
MANAGING DATA GROWTH
Scale-out Architectures
3© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

4. 4EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
1700+
MEDIA CUSTOMERS
6000+
TOTAL CUSTOMERS
SCALE-OUT
MARKET LEADER
ISILON MARKET LEADERSHIP

5. 5EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
WHAT IS ISILON?
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Founded by
Sujal Patel,
Real Networks
Acquired by
EMC

6. 6EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
• Minimum 3 nodes
• Infiniband Back-End
Network
– Intra-node communication
– Clustered file system
• Scale file system capacity and
performance without bottlenecks
WHAT IS ISILON?
File System
Metadata copy
File System
Metadata copy
File System
Metadata copy

7. 7EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
• Front-end Network
– Dual 1/10 Gigabit
Ethernet per node
– Per-Connection Load
Balancing
WHAT IS ISILON?

8. 8EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
ISILON ONEFS FILESYSTEM
IngestTranscode
Single Volume and File System
• Files and Directories are Striped
Across Nodes
Single Volume and File System
• Data is read back over Infiniband
from disks spanning multiple nodes
and cached in RAM

9. 9EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
ISILON ONEFS FILESYSTEM
TranscodePlayout
Proxy Proxy
Accelerate your workflow
• Client connections are load balanced
over multiple nodes

10. 10EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
CLIENTS CONNECT USING NATIVE SMB, NFS, FTP, HTTP, REST API
GROW YOUR WORKFLOW
Ingest QC Transcode PlayoutTranscode

11. 11EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
ONEFS SCALE-OUT FILESYSTEM
EMPTY
EMPTY
EMPTY
EMPTY
FULL
FULL
FULL
BALANCED
BALANCED
BALANCED
BALANCED

12. 12EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
SMARTCONNECT ADVANCED

13. 13EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
SMARTCONNECT ADVANCED

14. 14EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
NEXT-GEN ACCESS METHODS
FILE
FILE
14© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
VFX/Render
Backup
Analytics
Mobile
File Shares
Cloud Apps

15. 15EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
EMC SCALE-OUT DATA LAKE FOUNDATION
Data Lake Foundation
15© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
NEXT-GEN WORKLOADSTRADITIONAL WORKLOADS
Analytics
Mobile
File Shares
Cloud Apps
DAS
CLOUD
OBJECTTAPE
SAN
NAS
VFX/Render
Backup

16. 16EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
EMC SCALE-OUT DATA LAKE FOUNDATION
Data Lake Foundation
16© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
TAPE
NAS DAS
CLOUDSAN
OBJECT
Data Lake
Foundation
TRADITIONAL WORKLOADS
Analytics
Mobile
File Shares
Cloud Apps
NEXT-GEN WORKLOADS
Backup
VFX/Render
Backup

17. 17EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
EXPANDED ENTERPRISE-GRADE FEATURES
DATA PROTECTION
DATA SECURITY PERFORMANCE MANAGEMENT
DATA MANAGEMENT
17© Copyright 2015 EMC Corporation. All rights reserved.
Isilon
Data Lake
Foundation

18. 18EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
ISILON ONEFS OPERATING SYSTEM
Single Volume/
File System
Unmatched
Efficiency
Simplicity &
Ease of Use
Linear
Scalability
Easy
Growth
High
Performance
18© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

19. 19EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
Up to 37 TB
Up to 20 PB
Up to 1 PB
Hard Drive
SmartFlash
DRAM
Node 1 Node 2 Node 3 Node 4
PERFORMANCE
FIRST AND ONLY GLOBALLY COHERENT SCALE-OUT
FLASH-AS-CACHE
Up to 37 TB
PLATFORM FEATURES
 Globally coherent flash cache
 Scale to 1PB flash cache in a single cluster
 Reduce disk latency during directory tree walks, deleting
thousands of files, and IO intensive tasks
 30X more flash cache — up to 1PB vs. 37TB DRAM
 1/5th of cost per GB compared to DRAM
 Ideal for high performance computing (HPC) applications
such as rendering.
KEY BENEFITS

20. 20EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
SMB3 MULTICHANNEL & FILE PREFETCH
PERFORMANCE - UNCOMPRESSED 4K
• Load balanced SMB3 over dual 10 GbE
• Predictive DRAM caching of image sequences
• Uncompressed 4K streams up to 1.2 GB/s

21. 21EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
With N+2, N+3, and
N+4 protection,
data is 100% available
if multiple drives or
nodes fail
HIGHLY RESILIENT, CLUSTERED ARCHITECTURE
UNMATCHED DATA PROTECTION
AND AVAILABILITY
And with Isilon, the
more nodes in the
cluster, the faster
drive rebuild time
With N+1 protection,
data is 100%
available even if a
single drive
or node fails
FAILED
FAILED
100%
100%
100%
100%
100%
100%
100%
100%

22. 22EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
THE COST ADVANTAGES OF EMC ISILON
$0
$500
$1,000
$1,500
$2,000
$2,500
Traditional Isilon
Average Annual Cost
Per TB in Use
OPEX IT Staff CAPEX
Source: “Quantifying the Business Benefits of Scale-Out NAS Solutions,” IDC White Paper
REDUCES CAPEX BY 41%,
OPEX BY 48%

23. 23EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
ENTERPRISE DATA PROTECTION OPTIONS
Isilon X-Series and
S-Series Cluster
FAST, EASY BACKUP AND DISASTER RECOVERY
• Disk-to-disk backup
• Remote archive and DR
• Efficient snapshots with SnapshotIQ
• Data replication with SyncIQ
• Data Center failover/failback
WAN/LAN
Isilon NL-Series and
HD-Series Cluster

24. 24EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
EMC ISILON
SCALE-OUTNAS PRODUCT FAMILY
Linear Scaling Of Performance And Capacity
High Transactional
Platform
High Throughput
Platform
Nearline Storage
Platform
S-Series
X-Series
Capacity
Performance
NL-Series
High Density
Platform
HD-Series

25. 25EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
S210
HIGH TRANSACTIONAL
PLATFORM
 12X SAS drive bays per node
 3.75 Million IOPS/cluster
 Intel Ivy Bridge six-core processors
 Up to 256 GB DRAM per node
 Flexible configuration and deployment
 Ideal for random IO files and render farms

26. 26EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
 36X SATA bays per node
 200 GBPS aggregate throughput per cluster
 Intel Ivy Bridge eight-core processors
 Up to 256 GB DRAM per node
X410
HIGH THROUGHPUT
PLATFORM
 Perfect balance of high capacity and performance
 Ideal for transcoding, video editing, and streaming
media

27. 27EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
 2.5x increase in capacity to 50 PB
 354 Tb per node and 3.2 PB per rack
 Pre-racked configuration options
HD400
HIGH DENSITY
PLATFORM
 Massive scalability for unstructured data
consolidation and storage
 50% lower operational expenses
 Ideal for deep archive & disaster recovery

28. 31EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
COMPREHENSIVE ENTERPRISE SOFTWARE
SnapshotIQ
Fast, efficient data backup and recovery
SyncIQ
Fast and flexible asynchronous replication for
disaster recovery protection
SmartConnect
Policy-based client failover with load balancing
SmartLock
Policy-based WORM data protection
SmartPools
Policy-based automated tiering
SmartDedupe
Data deduplication to reduce storage requirements
and costs without impacting performance
SmartQuotas
Quota management and thin provisioning
InsightIQ
Performance monitoring and reporting to manage
storage resources
DATA PROTECTION DATA MANAGEMENT

29. 32EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
OPTIMIZE WITH AUTOMATED TIERING
Single point of management
• Single file system/single volume
• Multiple performance tiers
Automatic data movement
• Policy-based tiering management
• Transparent reallocation
• NO application changes
Optimize storage resources
• Automatically match storage resources
with data requirements
• Eliminate data migration
ISILON SMARTPOOLS
S-Series
Performance
HD-Series
High Density
X-Series
Throughput
Reduced
Costs
NL-Series
Nearline
Performance
Capacity

30. 33EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
•
•
•
•
•
•
•
•
Technical
Insights
SCALE-OUT ANALYTICS PLATFORM

31. 34EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
•
•
•
•
•
•
•
Business
Insights
SCALE-OUT ANALYTICS PLATFORM

32. 35EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY
ISILONSCALE-OUT NAS
Simple to manage
Single file system, single volume, global namespace
Massively scalable
Scales from 16 TB to over 50 PB in a single cluster
Unmatched efficiency
Over 80% storage utilization, automated tiering and SmartDedupe
Enterprise data protection
Efficient backup and disaster recovery, and N+1 thru N+4 redundancy
Robust security and compliance options
• RBAC, Access Zones, WORM data security, File System Auditing
Operational flexibility
• Multi-protocol support including NFS, SMB, HTTP, FTP and HDFS
• Syncplicity support for mobile computing
• Object and Cloud computing including OpenStack Swift

33. 36EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY

35. 38© Copyright 2015 EMC Corporation. All rights reserved.
“Our technology needs to be as powerful,
reliable and efficient as we can make it if
we are going to produce something
beautiful. Isilon is certainly helping us
achieve our creative goals.”
Animal Logic
Visual effects company turns to Isilon to tap dance to an animation success
Challenge
 Consolidate 17 siloed storage systems
 Minimize the storage management task
 Ensure storage is cost-effective and scalable
 Resolve customer queries without disrupting operations
Solution
 NL Series
 X Series
Results
 Cut storage management resource requirement from two full-
time team members to a quarter of one person’s time
 Scaled up to a storage platform 15–20 times larger
 Reduced the time required to trawl through the storage file
system from a week to six hours
Applications
 Animation and visual effects
ALEX TIMBS
Head of IT

36. 39© Copyright 2015 EMC Corporation. All rights reserved.
“As part of a complete production environment
transformation, we deployed EMC Isilon to take our
video storage capabilities into the next generation.
Now we don’t have to compromise capacity for
performance – we can grow both at the same time.
We’ve made content access much faster for our clients,
and we’re gaining a competitive advantage over other
content providers.”
Associated Press
Deployed Scale-out NAS to Support its Big Data Demands
Challenge
 Needed the ability to edit and access content in a more non-
linear connected manner
 Archive and store content in a more accessible means without
driving up costs
Solution
 X-Series
 NL-Series
 SmartPools, SmartConnect
Results
 Simplified IT management
 Accelerated content access
 Easy scalability
 Integration of production and editing
Applications
 Adobe Final cut pro editing
 Nearline/Archive DAM
 Transcoding
DON MERRICK
Storage and Backup Services Manager

37. 40© Copyright 2015 EMC Corporation. All rights reserved.
"We used to frequently run into bottlenecks
because there was never enough storage
capacity to handle the amount of content
coming in. Now, content flows directly onto
Isilon with no delays, so we know our files are
safely stored and available for customers.“
Beeld & Geluid
Chose EMC Isilon to meet growing demand for online access to Dutch broadcast
content
Challenge
 Rapid growth of audiovisual assets
 Increasing costs and time associated with managing content
storage
Solution
 EMC Isilon NL-Series
 EMC Isilon SmartQuotas,
SyncIQ
Results
 Eliminated bottlenecks archiving high volumes of audiovisual
content
 Reduced storage configuration time from weeks < a day
 Delivered 100% uptime for valuable broadcast media archives
Applications
 Front Porch Digital DIVA
PHILLIP MAHER
Manager conservation and digitization

38. 41© Copyright 2015 EMC Corporation. All rights reserved.
“In light of our extreme requirements for capacity,
performance, and reliability, coupled with our
maximum demands for flexibility, simple management,
and availability of network interfaces and protocols for
the video applications we needed, it quickly became
clear that the EMC® Isilon® scale-out NAS platform
was the right choice.”
BERLIN INTERNATIONAL FILM FESTIVAL—
BERLINALE
Central storage pool for major cinematic event
Challenge
 Reliable backups: Data must be 100 percent recoverable
 Extremely high-performance memory pool
 Guaranteed availability, simple management
 Seamless interaction with the application landscape
Solution
 Cluster of EMC Isilon X200
and X400 with a total of
400 TB
Results
 Speed
 Efficiency
 Flexibility and data security
Applications
 DCP (Digital Cinema
Package)
OVE SANDER
Technical Director

39. 42© Copyright 2015 EMC Corporation. All rights reserved.
“We purchased EMC Isilon due to its
simplicity. Isilon is simple to buy, build,
maintain and grow. Easy-to-manage
scale-out NAS has also helped us to
significantly reduce our TCO. ”
BesTV
World's largest IPTV content service provider embraces HD with
EMC Isilon Challenge
 Siloed storage infrastructure could not meet the company's
move to HD production, transcoding, or item separation
requirements
 Disparate storage could not be scaled to manage growing data
needs
Solution
 X-200 Series
 SmartConnect
Results
 30 percent performance increase in transcoding processes
 Increased editing efficiency with high performance, moving
from 15 M/s to 50 M/s data throughput
 Simplified management maximizes administrative efficiency for
low total cost of ownership (TCO)
Applications
 Media Create
 Easy Media Ingest
ZHI LI
IT Manager, Technical Center

40. 43© Copyright 2015 EMC Corporation. All rights reserved.
“Corus owns 37 radio stations, and brings specialty
and pay television programming to audiences
across Canada. Our storage architecture needs to
be fast and flexible. The EMC Isilon system gives
us a single solution that takes care of storage
management so that we can focus our efforts on
developing great content.”
Corus Entertainment
Deploys Scale-out NAS to Streamline Management Complexity
Challenge
 Needed to consolidate its TV storage operation and streamline
their file-based data workflow
Solution
 X-Series
Results
 Increased concurrent file access from 15 to 200 simultaneous
access points
 Simplify content processing and reduce turn-around time
 Plug and play ease-of-use
Applications
 Scheduling systems
 Video playback
KEVIN HARKINS
Engineering Supervisor

41. 44© Copyright 2015 EMC Corporation. All rights reserved.
“With Isilon, we have exactly that – a
solution already proven in our own
24x7x365 operations to be capable of
delivering in an environment as intense
as the Winter Game.”
Canada’s Olympic Broadcast Media
Consortium (CTV)
Provide Data Storage Support For Canada’s Olympic Broadcast Media Consortium
Challenge
 Needed central content repository for proprietary Video
Gateway broadcast portal
 Single pool of storage to streamline ingest, encoding, editing,
and delivery of coverage
 Multi-Platform coverage
Solution
 X-Series (12000X and
Accelerator-X)
Results
 Isilon unified hundreds of hours of broadcast coverage onto a
single, high-performance and highly scalable shared pool of
storage
 Provided concurrent, multi-user access to network content,
accelerating real-time editing and speeding content delivery
Applications
 Adobe After Effects
MIKE KOZLAKOWSKI
Sr. Manager Media Technology Systems

42. 45© Copyright 2015 EMC Corporation. All rights reserved.
“While the technical aspect of the storage
platform is important, we also wanted a
technology partner with a vision! EMC Isilon
was not only able to deliver a technology for
the ‘here and now’ but also able to share with
us where they will be five years down the line.
”
CHANNEL FIVE GROUP
Streamlining Content Processes to Reduce Costs and Increase Productivity
Challenge
 Rapid business expansion with new digital channels and delivery
methods
 Streamlined content processes
 Reign in unnecessary costs and complexity with the broadcast
operations process
Solution
 SmartQuotas
 SmartConnect
Results
 Improved management of large video files while maintaining
system flexibility
 Met future scale and performance requirements for Video on
Demand and HDTV
 Lowered overall costs
Applications
 Freeview
 Content Library
CHRIS ANNING
Chief Technology Officer

43. 46© Copyright 2015 EMC Corporation. All rights reserved.
“EMC Isilon provides us with greater flexibility
and efficiency. Editors can now move easily
between Mac and Windows applications such
as Final Cut Pro and Adobe. It’s so much
faster and makes our editors’ jobs so much
easier that they say ‘We love Isilon!’”
Die Fernsehwerft
Supporting multiprotocol environment for high-performance media post
production
Challenge
 Decentralized infrastructure
 Couldn’t scale to meet 25% per annum data growth
 Inefficiencies and performance bottlenecks slowed editor post-
production workflows
Solution
 X 200 Series
 InsightIQ, SmartQuotas,
SnapshotIQ
 Vmware vSphere
Results
 2X performance increase
 Reduced administration costs by 10%
 Increased efficiency by supporting multi-protocol film editing
environments
Applications
 Final Cut Pro
 Adobe Premier
 Avid Media Composer
 Avid Pro Tools
JOST KLITZSCH
Head of Information Technology

44. 47© Copyright 2015 EMC Corporation. All rights reserved.
“The nature of our workflow necessitates
storage that can not only scale capacity
and performance quickly and without any
network interruption, but is also easy to
manage. Isilon delivered on all fronts.”
Discovery Communications
Top Nonfiction Media Company Chooses Isilon for Scalability and Performance
Challenge
 Managing and storing a vast library of digital media assets
 Require scalable capacity and high performance without
network interruption
Solution
 NL-Series
 SnapshotIQ, SmartConnect,
SmartQuotas
Results
 Consolidated content into one, easily expandable pool of
always-online storage
 Enabled instant, 24x7, configuration and delivery of media
 Scale without downtime
Applications
 Media delivery
TONY COLE
Vice President, Engineering,
Discovery Communications

45. 48© Copyright 2015 EMC Corporation. All rights reserved.
“With the installation of Isilon X200, data
package losses in critically important live
broadcast productions have been
completely removed.”
DOĞAN TV HOLDİNG
Increasing performance in critical production and broadcasting with EMC Isilon
Challenge
 Increasing data traffic due to transition to HD broadcasting
 Old hardware and equipment with expired service life
 Performance-related problems and losses in data packages
 High data traffic need in the future
Solution
 X-Series
 InsightIQ
 SmartConnect
Results
 High performance
 Easier management of storage system
 Critical data under reliable protection
Applications
 Production
 Broadcast
HASAN KIRAGI
Broadcasting and Technology Director

46. 49© Copyright 2015 EMC Corporation. All rights reserved.
“EMC Isilon storage enables us to deliver direct
video services to customers without the need
for buffering the content. As a result we have
seen an improvement in our customer
satisfaction levels, which in turn has led to an
increase in repeat business and new
customers. ”
Fastway Transmissions
Indian digital TV services firm speeds access to media streaming services with
EMC Isilon
Challenge
 Limited scalability to meet growing consumer and data
demands
 Required a central system to store and recover key business
data
Solution
 EMC Isilon OneFS
 EMC Isilon X-Series
 EMC Isilon scale-out NAS
Results
 Sped access to media content
 Increased customer satisfaction via improved performance
 Increased scalability
 Fourth
Applications
 Streaming Media
PEEUSH MAHAJAN
CEO

47. 50© Copyright 2015 EMC Corporation. All rights reserved.
“We have seem tremendous benefits from
the Isilon system because it delivers the
same high performance regardless of the
number of projects in the pipeline. It
took us longer to take Isilon out of the
box than it did to install the system.”
FotoKem
Playing a Critical Role in Storage of Major Motion Pictures and Oscar Winning
Films
Challenge
 Needed high-performance storage
 Must simultaneously manages more than 25 terabytes of digital
content – at any one time
Solution
 InsightIQ
Results
 Unmatched ability to accelerate and streamline workflows
 Consistently fast access to multiple projects
 Simplified storage management reduced costs and maximized
ROI
Applications
 Multiple digital asset
management and creation
tools
BILL SCHULTZ
Senior VP and General ManAger

48. 51© Copyright 2015 EMC Corporation. All rights reserved.
“Combining Isilon NL and X400 nodes allows a
single namespace that can simultaneously
support large near-line media storage
requirements with the rigors of high-
throughput on-line storage of live HD content –
direct-attached to editing workstations and
real-time video servers.”
Fox Sports
EMC to power Australia’s most advanced broadcast workflow
system
Challenge
 Needed technology platform to power the most advanced digital
media workflow in Australia for new purpose-built studio and
production facility at Gore Hill Technology Park in Sydney
Solution
 EMC Isilon OneFS
 EMC Isilon NL-Series
 EMC Isilon X-Series
 VCE Vblock
Results
 Support large near-line media storage requirements with the
rigors of high-throughput on-line storage of live HD content
 Enables direct media storage of high-resolution and low-
resolution files
Applications
 EVS servers
 Viz Ardome
 AVID editing
 Quantel newsroom
MICHAEL TOMKINS
CTO

49. 52© Copyright 2015 EMC Corporation. All rights reserved.
“In partnering with EMC we now have
highly available, scalable infrastructure to
manage the massive amounts of data
generated by 3DCG animation.”
Graphinica
EMC Isilon speeds storage and recovery of 3DCG animated
content Challenge
 Consolidate 17 Existing storage unable to scale to meet 3DCG
animation demands
 Central management needed to quickly store and recover data
 High availability required to meet tight production deadlines
Solution
 X-Series
 SmartQuotas
 SnapshotIQ
Results
 Snapshot feature recovers visual content within seconds
 Quota management reduces administration time by 50 percent
 Ease of scalability increases storage volume instantly
 Centralized management improves system efficiency
Applications
 3D computer generated
(3DCG) animation and visual
content
NORIYUKI OOTORII
Manager, VFX Division

50. 53© Copyright 2015 EMC Corporation. All rights reserved.
“The wow factor came when we first tested
Isilon. We ran all of our cameras and
editing stations at 100 percent, and the
load on Isilon was 20 percent at most.”
GROUPE MÉDIA TFO
TV channel transforms to reach mobile and social audiences with
EMC Isilon
Challenge
 Social media changing media consumption habits
 Aging infrastructure limiting ability to deliver content to mobile
devices
Solution
 EMC Isilon
 EMC Isilon SmartQuotas
 EMC Isilon SmartConnect
Results
 Expanded from three editing suites to 60 editing desktops
 Increased content production by 100 percent
 Reduced freelance editing expenses by 50 percent
 Accelerated content delivery from two days to two hours
Applications
 IVP Curator
 Adobe Premiere
 Signiant Media Shuttle
 Oracle Front Porch Digital
ERIC MINOLI
Chief Technology and Optimization Officer

51. 54© Copyright 2015 EMC Corporation. All rights reserved.
“With Isilon, we’ve been able to
seamlessly unify and scale our storage
infrastructure in lockstep with business
growth, giving us both a competitive
advantage and a significant reduction in
IT complexity.”
Industrial Color
Simplifies Big Data Management and Expands Client Service
Offerings Challenge
 Industrial Color’s traditional NAS and RAID array systems
couldn’t scale to keep pace with its rapidly evolving business,
limiting the company’s ability to expand its client service
offerings and complicating IT management.
Solution
 S-Series
 X-Series
Results
 Single, shared storage platform for file transfer, file sharing,
and content editing workflows
 Reducing the costs of Big Data management
 Significant reduction in IT complexity
Applications
 Adobe Creative Suite
AARON HOLM
Vice President of Development

52. 55© Copyright 2015 EMC Corporation. All rights reserved.
“Isilon storage is helping us realise our ambitions of a
fast and efficient file-based workflow across ITV’s UK
production sites. Previously, a completed programme
needed to be dubbed onto videotape and physically
transported overnight to another part of the country
before it could be transmitted. With Isilon storage
supporting a file-based workflow, media assets can be
transferred in minutes.”
ITV
EMC Isilon delivering storage infrastructure to support national
broadcaster
Challenge
 Disparate pools of legacy storage
 Outdated linear workflows
 Inefficiencies around programme support
Solution
 X- Series, NL Series
 InsightIQ
 SmartPools, SmartConnect
 SyncIQ
Results
 Streamlined workflows
 Reduced delivery times
 Increased storage capacity
 Robust data security
Applications
 AmberFin
 Telestream Vantage
ANDY TENNANT
Technology Director

53. 56© Copyright 2015 EMC Corporation. All rights reserved.
“Compared with our existing system, the time
taken from clicking the “play” icon to the
time you get to watch the actual video clip
has become shorter. Improving the response
time for video browsing makes it easier to
access and watch this content.”
J-Stream
Minimizing video distribution and library costs with EMC network-attached storage
Challenge
 Existing storage infrastructure required significant maintenance
and consumed a lot of electrical power
 Increased use of high-definition video and growing access
across multiple devices led to storage that was near capacity
Solution
 EMC Isilon OneFS
 EMC Isilon NL-Series
 EMC Isilon X-Series
 EMC Isilon SyncIQ
Results
 Fast video accessibility
 Reduced power consumption
 More efficient, denser storage
 Full disaster recovery
Applications
 Content Delivery Network
YOSHIHIKO IZUMI
Department Manager

54. 57© Copyright 2015 EMC Corporation. All rights reserved.
“Isilon is unlike any of the other solutions we
considered, because it grows to an extremely
large scale very quickly and seamlessly. We
continue to buy Isilon because of the solution's
excellent price/performance and the business
strength that EMC brings to the table. ”
Kaltura
EMC Isilon powers massive growth of online video provider
Challenge
 Revenue increasing hundreds of percent annually
 Limited storage scalability threatening to restrict company from
taking on new accounts
Solution
 EMC Isilon NL Series
 SmartConnect
Results
 Increased competitive advantage with rapid storage scalability
 Improved performance by 25 percent
 Lowered TCO by $3,300 per month
 Reduced storage administration resources 50%
Applications
 Kaltura MediaSpace, Kaltura
Management Console,
Microsoft Exchange, MySQL,
Vmware
ELAD AVRAHAMI
Sr. Director of Operations

55. 58© Copyright 2015 EMC Corporation. All rights reserved.
“By moving to Isilon, we've consolidated
our entire production operation on one,
simple solution, which not only minimized
management, but helped expand our
bandwidth for new projects. ”
Laika Studios
Simplifying Big Data Management
Challenge
 Simplify big data management to increase artist collaboration
 Streamline managed workflows to increase productivity
Solution
 S-Series
 X-Series
 NL-Series
 SmartPools, SyncIQ
Results
 Single shared storage resource
 Unified three performance tiers into a single file system
 Streamlined production operations
Applications
 Compositing applications
 Computer graphics
applications
JONATHAN ROZES
Director of IT

56. 59© Copyright 2015 EMC Corporation. All rights reserved.
“Our previous storage had limited performance and
capacity, hindering our growth and impeding our
ability to handle our ever increasing volume of
production work. Isilon immediately provided us
with infinite scalability along with rapid access
times and the ability to better manage our digital
assets. ”
Legend 3D
Enabling Scale to 10X to Build Transformers, Smurfs, Hugo and
Spiderman
Challenge
 With major 2D-3D film conversion projects generating as much
as 100 terabytes of data weekly, the previous storage
environment proved inadequate and did not allow for scaling
Solution
 NL Series
 Snapshot IQ
Results
 Improved Scalability
 Increased Performance
 Enhanced Agility
 Simplified Management
Applications
 3D conversion
ANTHONY LOPEZ
Director of IT

57. 60© Copyright 2015 EMC Corporation. All rights reserved.
“As part of our initiatives to modernize and reinforce the
vitality of Lincoln Center, we initiated a new digital
signage project designed to inform and educate our
patrons and visitors for years to come. However, we
didn’t have a storage solution capable of centralizing
our content to make management, distribution and
delivery seamless and cost-effective. Lincoln Center
chose Isilon to provide us with this capability.”
Lincoln Center
Deployed Isilon as the Primary Storage Repository for its New Digital Signage and
Advertising Initiative
Challenge
 Lincoln Center initiated a next-generation digital signage project
utilizing LED and LCD screens at different box offices, venues
and outdoor locations
Solution
 NL Series
 Snapshot
 SmartQuotas
Results
 Unified digital content and file based data onto a single, easy to
used shared resource
 Allow immediate and reliable access to catalog and distribute
content, and easily manage and update digital advertising and
office signage
Applications
 Inmagic Presto
ROB TARLETON
CTO

58. 61© Copyright 2015 EMC Corporation. All rights reserved.
“We’re a fast growing startup, so it's critical that
we choose a storage product that can meet our
needs within a startup's budget. EMC Isilon was a
perfect choice - not only did the product lower
our operating costs, but it enabled us to
seamlessly scale with user demand. And it's so
simple to use. It just works.“
Livestream
Leverages Scale-Out NAS to Manage 3,000+ Hours of New Content Streamed
Every Hour
Challenge
 Needed a way to handle rapidly growing video library.
 Previous storage comprised of Linux boxes and open-source
software was unable to support over 80TB data consumed
monthly
Solution
 NL-Series, X-Series,
SmartQuotas, SmartConnect,
SnapshotIQ
Results
 Easy Scalability
 Reduced Costs
 Simplified IT management
Applications
 Content Repository
NICOLAS TANG
VP Development Operations

59. 62© Copyright 2015 EMC Corporation. All rights reserved.
“EMC Isilon is highly suited to the media
industry because system performance
continues to improve as capacity is
added.”
Live India
India news channel delivers the story faster with the help of EMC
Isilon
Challenge
 Locally attached storage
 Time-consuming manual storage provisioning
 Inefficiencies in connectivity and performance
Solution
 EMC Isilon X-Series
Results
 Delivering news faster
 Transferred time efficiencies gained in storage management to
other core areas of the business
 Flexible platform providing further efficiencies through online
editing
Applications
 Broadcast News
 Final Cut Pro editor
PUNEET JAIN
IT Manager

60. 63© Copyright 2015 EMC Corporation. All rights reserved.
“Isilon, has really streamlined our
operations by providing high-
performance NAS along with greater
stability than we saw from our former
storage environment, but without the
complexity.”
Microsoft XBOX Video Services
EMC Isilon supports explosive growth of Xbox Video entertainment service
Challenge
 Video catalogue growing exponentially
 Storage problems slowing release of new content
Solution
 EMC Isilon OneFS®
 X-Series, NL-Series
 InsightIQ
Results
 Accelerated time to market for new video content
 Avoided costly downtime
 Reduced administration from two FTEs to one-quarter FTE
 Optimized efficiency with improved workflow administration
Applications
 Custom Microsoft-developed
transcoding applications
CHRIS LISICA
Technical Operations Manager

61. 64© Copyright 2015 EMC Corporation. All rights reserved.
“Every now and then you run into a
product that changes what’s possible.
Isilon is one of those major advances
that enables us to innovate faster and
better and bring live video streaming
closer to the quality of broadcast TV.”
MLB Advanced Media
MLB’s digital media company thrills fans with live streaming
video Challenge
 Difficult to sustain transactional performance
 Extremely complex infrastructure with multiple traditional SANs,
SSD metadata SANs, NAS, and file systems
 Tremendous strain on infrastructure, causing instability
Solution
 Isilon S-Series,
X-Series and SyncIQ
 Symmetrix VMAX 10K
 VNX
Results
 Increased write performance by 50 percent and read
performance by 67 percent
 Enhanced reliability and reduced downtime by 95 percent
 Simplified administration from ten to two hours per week
Applications
 Live Video Streaming
JOE INZERILLO
SVP, Content Technology/CTO

62. 65© Copyright 2015 EMC Corporation. All rights reserved.
“Isilon provides the solution we require to
keep pace with our rapid data growth and
deliver award-winning content to a new
generation of listeners.”
National Public Radio
Isilon Provides Unsurpassed Data Access and Reliability
Challenge
 Required highly scalable and reliable solution to consolidate
digital content into one, easily accessible pool of data storage
 Ease of use crucial to IT operations due to limited funding and
staff
Solution
 SnapShotIQ
 SmartConnect Advanced
Results
 Isilon provides highly scalable storage infrastructure enabling
NPR to power 230 podcasts and all of its online media
streaming operations
Applications
 Audio files
JAY BRODSKY
Director of Technology & Operations Digital
Media Unit

63. 66© Copyright 2015 EMC Corporation. All rights reserved.
“We need a storage solution that can
reliably deliver unparalleled access to
content for our broadcast team, both on-
site in Beijing and at our multiple
broadcast centers in the United States.”
NBC Sports
Delivers Unparalleled Access to Content for Out Broadcast Team
Challenge
 Produce 5x more broadcast programming
 Digitize all Olympic video for editing
 Record and playback all track & field and gymnastics slow-
motion video
Solution
 EX6000
Results
 Replaced tape video review systems
 Immediate online access to all event footage
 Ten times more broadcast hours = 10 times more advertising
revenue
Applications
 Adobe Creative Suite
CRAIG LAU
VP of Technology, NBC Olympics

64. 67© Copyright 2015 EMC Corporation. All rights reserved.
“In order to keep up with business demands, we knew
we needed to transform our existing infrastructure,
which was limiting our growth. EMC Isilon has a great
reputation in the industry, and we now have a simple,
powerful and integrated setup that has enabled us to
increase throughput four times, with a greatly
simplified architecture.”
Neoscape
Accelerates the Performance of it’s Big Data-Intensive Creative
Operations
Challenge
 IT infrastructure limited employees from fully realizing their
creative visions
 Previous system was slow, complex and not scalable
Solution
 X-Series
Results
 Accelerated users’ access to files 400%
 Simplified server architecture reducing overhead costs
 Scalability and convenience of software features
Applications
 3D visualization, filmmaking,
and interactive applications
NILS NORGREN
Founder

65. 68© Copyright 2015 EMC Corporation. All rights reserved.
“Isilon’s linear scaling and flexible
deployment helps us face challenges with
confidence and improve efficiency
throughout the animation production
cycle.”
ORIGINAL FORCE
Animation company halves production schedule with move to EMC scale-out
storage
Challenge
 Improve production efficiency
 Quickly scale capacity and performance
 Improve flexibility in managing workload demands
 Reduce maintenance complexity
Solution
 EMC Isilon OneFS
 EMC Isilon X-Series
 EMC Isilon SmartConnect,
SnapshotIQ
Results
 Reduced production time by 50 percent
 Doubled system performance
 Cut storage deployment and management time
 Scaled to meet unpredictable workload
Applications
 Computer-generated (CG)
productions
MA YUHONG
IT Director

66. 69© Copyright 2015 EMC Corporation. All rights reserved.
“The beauty of Isilon is that we can load
hundreds of terabytes of raw film
material onto the system once and then
let different people run their individual
applications and workloads on it at the
same time.”
Origo Film Group
Leading studio leaps forward to the latest post-production technologies with
Isilon
Challenge
 Advanced film recording and scanning technologies generating
massive volumes of Big Data
 Tight production schedules demanding extremely fast post-
production processing
Solution
 EMC Isilon Scale out NAS
Results
 Handled multiple high-speed workloads simultaneously
 Enabled 2K and 4K film scanning and recording
 Accelerated film retrieval from one hour to five minutes
 Enhanced competitive advantage
Applications
 DFT SCANITY
 ARRISCAN
 Avid Pro Tools
 Avid Media Composer
ALEX BALLA
Head of Post Production

67. 70© Copyright 2015 EMC Corporation. All rights reserved.
“By changing the way we manage our data with
Isilon, we’ve been able to increase the efficiency
of our content production process. That reduces
our production costs and consequently improves
the quality of our programming. We can scale to
meet the performance required for delivering a
high volume of high-definition content.”
.”
PHOENIX TV
EMC Isilon helps Chinese broadcaster exploit new opportunities in HD
content
Challenge
 Fibre Channel storage lacked the performance and scalability
needed to support new forms of revenue generation
 Storage was complex to run and expensive to maintain
Solution
 EMC Isilon S-Series
 EMC Isilon X-Series
 EMC Isilon SmartQuotas
 EMC Isilon SmartPools
Results
 Achieved 20 percent reduction in TCO
 Increased speed of production by 20 percent
 Grew opportunities for new revenue streams
Applications
 Video Editing
 Content Production
DAVID SUN
System Maintenance Manager & Architect

68. 71© Copyright 2015 EMC Corporation. All rights reserved.
“As a growing cloud business with
customers in 30 countries, scalability is
very important. With Isilon, dropping in
an additional cluster of storage nodes as
we grow is a snap, and the additional
capacity increases performance speed. ”
Render Rocket
Increased Storage Capacity Five-Fold and Reduced Labor Costs
by 40%
Challenge
 Rapid growth was straining the original infrastructure with
storage system bottlenecks and capacity issues.
Solution
 X-Series, NL-Series
 SmartConnect, SmartQuotas,
SnapShotIQ
Results
 Service platform is more robust and more secure with stronger
file security and system redundancy
 Powerful solution without unnecessary complexity
Applications
 3D applications
RUBEN PEREZ
CEO

69. 72© Copyright 2015 EMC Corporation. All rights reserved.
“Rising Sun Pictures is a technology-driven
company and we use IT to gain cost
savings. We compared the scalability of
EMC Isilon against the performance we
needed and found the NL400 delivers an
excellent return on investment.”
Rising Sun Pictures
EMC Isilon scale-out storage protects valuable creative work at visual effects
company
Challenge
 High data growth rates stressed existing storage
 150 artists required high systems availability and protection of
their creative output
 IT needed to increase cost efficiency
Solution
 EMC Isilon NL 400
Results
 Provided excellent ROI through reduced resource and
operational costs
 Supported new business and data growth with rapid scalability
 Provided high availability for artist productivity
 Protected creative work
Applications
 Houdini
 Maya
 Nuke
MARK DAY
Head of Systems

70. 73© Copyright 2015 EMC Corporation. All rights reserved.
“We’re breaking new ground in how an educational
institution uses technology to enhance learning.
The students gain much more by sharing
resources and collaborating compared to working
in isolation. And they get exposure to the latest
technologies like MXFserver, which helps them
secure jobs and advance in their careers.”
Sheridan College
Canada’s largest art school streamlines video production workflows with EMC
Isilon and MXFserver
Challenge
 New degree offerings demanding increased availability
 Distributed storage inhibited student and faculty project
collaboration
Solution
 Solution
 EMC Isilon X-Series
 EMC Isilon SmartQuotas
Results
 Enabled greater collaboration among students and faculty
 Increased application performance by 30–40 percent
 Facilitated transition to four-year degree programs
 Improved content security and availability
Applications
 FilmPartners MXFserver
 Avid
 Adobe Premiere Pro
 Apple Final Cut Pro
MARTIN DE BERNARDO
Technical Manager

71. 74© Copyright 2015 EMC Corporation. All rights reserved.
“Our immense content delivery operations--creating
significant growth of our storage capacity needs--
necessitate a storage solution that provides
unparalleled simplicity and scalability to ensure our
critical media content is immediately available, at all
times. Isilon clustered storage delivered above and
beyond what we required. ”
SiriusXM Satellite Radio
Increases the Efficiency and Cost-Effectiveness of Content Delivery Operations
Challenge
 Ensure critical media content is immediately available, at all
times
 Rapidly growing content meant storage has to be highly
scalable and extremely easy to use
Solution
 SnapShotIQ, SyncIQ,
SmartConnect
Results
 Provided XM with high reliability for live delivery of
programming with OneFS N+3 and N+4 levels of data
protection
 Unified content into a single, easy to manage and highly
scalable shared pool of storage
Applications
 Media production
workstations and media
processing servers
JOHN ARCHER
VP of Operations

72. 75© Copyright 2015 EMC Corporation. All rights reserved.
“On a day-to-day basis we deal with massive
amounts of audio and video content. Having
a system that can move this data around
rapidly and reliably is a significant advantage
as a music producer and broadcaster.”
SPACE SHOWER NETWORKS
EMC Isilon easily scales to provide storage efficiencies and handle changing storage
requirements
Challenge
 Unpredictable surges in demand for storage
 Risk of downtime due to unstable platform
 Inability to scale current storage
Solution
 EMC Isilon X-Series
 EMC Isilon SyncIQ, InsightIQ
 SmartQuotas, SnapshotIQ
Results
 Delivered efficiencies in data transfers across content formats
 Gained scalable capacity to meet changing storage
requirements
 Protected third-party data supplied by production companies
 Improved agility to compete in a fast-changing music industry
Applications
 Broadcast
SHIGENOBU ICHIKAWA
Director, General Affairs Department

73. 76© Copyright 2015 EMC Corporation. All rights reserved.
“Storage plays such a critical role in
modern visual effects and EMC Isilon
gives us the flexibility to develop new
services and continue towards our goal of
becoming the best at what we do in
India.”
Trace VFX
Visual effects company establishes industry niche with EMC Isilon scale-out NAS
Challenge
 Strong demand for VFX services
 Impending move to new premises
 Expansion into new service lines
Solution
 X-Series
 VMware vSphere
Results
 Enabled complete deployment within only two hours
 Improves productivity
 Scales to meet 50 percent projected growth
 Supports future expansion plans
Applications
 Nuke
 Silhouette
 3D Equalizer
 AutoDesk Maya
MATTHEW HERMAN
Chief Technology Officer

74. 77© Copyright 2015 EMC Corporation. All rights reserved.
“The Isilon solution is easy to deploy and
is progressive in terms of storage
capacity and bandwidth. It is also very
responsive to our storage requirements,
enabling us to easily add TBs of storage
whenever we need. ”
TV5MONDE
Cutting-edge Broadcasts Reach over 200 Countries on Five Continents
Challenge
 Existing SAN could not meet changing capacity and
performance requirements
 Business desire for cost efficiency model
 Need for seamless compatibility with variety of other
technologies
Solution
 NL-Series, SnapshotIQ,
SmartConnect, SmartQuotas,
SyncIQ, InsightIQ
Results
 Store and deliver 15,000 hours of video
 Flawless, stable, and high-performance storage
 Easy to deploy and manage to grow capacity and bandwidth as
needed, as well as integrate with existing environment
Applications
 MAM / Broadcast Automation
 Media Streaming - VOD
GUILLAUME LAIRLOUP
Deputy Director of IT Systems and Technology

75. 78© Copyright 2015 EMC Corporation. All rights reserved.
“Developing computer-generated imagery for 4K
broadcasting is going to require even more
from our technology. Through the combination
of CG technology and the EMC Isilon scale-out
storage architecture, we now have the
performance we require to support today’s
feature productions,”
TV ASAHI CORPORATION
EMC supports computer-generated effects for 4K broadcasting
Challenge
 CG technology resulted in increased demand for data storage
 Move to 4K broadcasting required highly scalable storage
Solution
 EMC Isilon X-Series
Results
 Delivered a stable, high-performance platform for developing
CG imagery
 Improved CG production system response times
 Enabled flexibility to manage 4K broadcasting data volumes
Applications
 4K Broadcast
 Computer-Generated (CG)
Imagery
MINORU MATSUDA
Corporate Design Center

76. 79© Copyright 2015 EMC Corporation. All rights reserved.
“Our international content workflow is now almost
completely file-based-access to content is streamlined
for editing, compliance and desktop viewing. As a
result, we’ve accelerated time-to-publication of new
international content by 150 %. By giving the channel
teams more control over media content, Isilon has
enabled us to execute on a completely new content
publishing model in the broadcast industry. ”
Viacom International Media Networks
Accelerates Distribution of Multimedia Content with EMC Isilon
Challenge
 Needed a simplified solution in Europe to increase uptime and
availability, and support universal file-based assets across an
international portfolio of channels, that reduced maintenance
costs and scaled easily
Solution
 NL-Series, InsightIQ,
SmartLock, SmartPools,
SmartConnect, SmartQuotas
Results
 Streamlined Content Publishing
 Improved Efficiency
 Increased Performance
 Enhanced Agility
Applications
 Evertz
 MediaGeniX
 Grass Valley
TIM BERTIOLI
Sr. Directory, Media & Technology Infrastructure

77. 80© Copyright 2015 EMC Corporation. All rights reserved.
“We have found a reliable partner in EMC,
who is helping us tackle these challenges
with flexibility. This is not only important
from a strategic point of view, but it
allows us to invest in the future.”
Wien Holding GMBH
EMC Isilon opens doors to new worlds of storage
Challenge
 Obsolete infrastructure
 Insufficient storage capacity
Solution
 EMC Isilon Scale out NAS
Results
 Increased effectiveness and capacity
 Increased storage speed and performance
 Redundancy
 Increased workflow productivity
Applications
 Final Cut Pro
 Elemental Server
KLAUS FISCHER
IT Manager

78. 81© Copyright 2015 EMC Corporation. All rights reserved.
“Isilon has a winning combination with
their constant innovation, OneFS
distributed file system, and use of
industry standard hardware”
Zoic Studios
Highest Levels of Performance for Visual Effects and Computer Generated
Animation Studio
Challenge
 One of the largest Microsoft Windows rendering environments
(>1,000 clients)
 Requires highest levels of performance
Solution
 SyncIQ
Results
 SyncIQ replication software enables seamless data replication
between LA and Vancouver
 Enables Zoic to perform work more quickly, and to easily scale
storage capacity and performance
Applications
 Rendering
 Animation
 Game Design
SAKER KLIPPSTEN
Head of Engineering