Farming & Agriculture

1. BIO FARM & ORGANIC PRODCUT

2. About Us
• Under the brand name of Antipolis, We will be a leading
producer of bio/organic field in Greece striving to produce
process and distribute high quality organic product and
technologies in farming, energy production and other
combined services. We will use modern production method
and technologically enhanced procedure to meet above par
quality.

3. Problem Identification
• Increasing demand for organic food grains, Fruit and Vegetables and
Limited capacity of Bio organic Farmer to meet the rising trend in
Organic food market.
• Bio fertilizers manufacturing lacking behind.
• The absence of modern bio-farming methods, innovations and
marketing policies to promote the excellent quality of the produced
goods, which are well recognized andreputed in most European and
other International markets because of the Greek tourism.
• According to EUROSTAT, the gross value of the output of the
'Agricultural Sector' is estimated at 10.6 billion Euros in 2014, a
12.4% fall from 2008 to 2013.

4. Product idea
• Antipolis EA will operate the biggest developed organic farm in
Greece to produce fresh bio-fruit and bio-vegetables to market all
over Greece, Athens, a line of new bio-products all over the year.
• Antipolis EA will continue to farm and will start processing its
excellent quality biotable olives and oil and produce hazel in specific
suitable fields within its property, taking advantage of the global
production hazel crisis.
• Antipolis EA will be the first company in Europe to offer baby-super
foods based on Quinoa, a non meat food high in protien.

5. Our Idea Validation
• Gross value addition in Agricultural goods and supplies is
estimated to 5.17 billion Euro.
• The agricultural income index in 2014 is 1.3 billion euro.
• During the 2009-2014 period, average financing for Greek
agricultural enterprises remains, low (1.8%) compared to
other sectors of the economy.
• The increasing demand on imported bio-fertilizers and other
high tech supporting farming goods

6. Our CSR
• Antipolis EA will invest in modern farming methods as well as
in energy production technologies for energy harvesting
installations will be combined with modern hydrogen
production for energy storage through water electrolysis that
will make it energy self sufficient.
• Antipolis will continue to offer free educational services to
bio-farmers and to elementary school students of Athens and
the nearby cities as part of its marketing and promotion
strategy of its brand and products

7. Competitive factor
• Quality
• End User Trust on certification
• Branding
• Production cost
• Access to distribution channels
• Proximity to big markets

8. Features : Adding value to our idea
• wind mill technologies, Green
Houses
• modern processing and storage
facility, Bio tech labs for R&D
Buy critical fields and land
(aprox 35 ha) of the existing
company Antipolis SA in
order
to build the infrastructure
needed
• to produce hazel, quinoa, olives
and aromatic crops that will be
used as the “flag” products under
the Antipolis brand.
Leasing available land with a
Buy out option

9. Our product line
• Quinoa and Quinoa based baby food
• Hazel and Aromatic plants
• Fresh fruit, vegetable and flowers by hydroponic /green house
farming
• Organic table olives and oil
• Third party bio/organic food products branding services
• High-tech biotechnology products and bio-fertilizers

10. Market Segment & Potential
• A Global increasing demand rate of 1.6% annually it is
expected to 2050
•Majority of the buyers is in the age group of 30- 40 year of
age
•Women are more likely to buy organic food item
Age Profile
•Middle and Upper Income class are the main consumers of
the organic products
•Majority of buyers earning above 800€ per month
Income
Profile
•All the sampled buyers had graduate or higher degrees.
•80-90% of the
•buyers had a professional qualification.
Education
Profile

11. Marketing Strategy
1. Price for Offer Trials: To build customer loyalty, free samples or
promotional campaigns
• to offer products at less than the MRP should be promoted
2. Wet Sampling: For products such as vegetables and fruits, a kiosk
or dedicated counter
• to provide samples for immediate consumption can be set-up
3. Brand Visibility for recall: Reinforce, position and promote the
brand through
• promotional offers, in-store promotion and increased visibility of
the products

12. Customer Preference
• Majority of the known surveys respondent buy organic food
for its health benefits
• Only 8% - 10% of the respondents bought organic food for
‘environmental concerns’
• Only 4% - 5% of the respondents bought it to ensure a
sustainable eco-system
• Additionally, a few of the respondents were advised to buy
organic food by their doctors

13. SWOT
ANALYSIS
S W
O
T
Strengths:
•Location and Land
•Well recognized brand name
•BIO/organic certified fields
•Self sufficient in water and
energy
•New innovative bio-products
and Greenfield hydroponic
products
•Proximity with big markets
•Technologies and methods
Combined
agriculture/hospitality/recreatio
n services within a promotion
plan
•Experienced management
team and available
scientific support
Weakness:
•Existing supportive
Infrastructure of
processing and roads
(needs repairs)
•Complexities in bio-
standardization and
bureaucracy

14. SWOT
ANALYSIS
S W
O
T
Opportunity:
•CAP and CAP aid to
organic/bio agriculture
•ESPA aid subsidies to agri-
chain technologies
and projects
•Increasing demand of
organic/bio products
locally and in EU
•Hub in an Agrilogistics
network
•New technologies in farming
•Diversity on farming (except
trees)
•Demand for branding from
small bio-producers
•State new policies to support
exports
Threats :
•Climate change
•Future energy crisis
•Natural disasters
•TTIP EU-US trade terms (that
could not be
in favour of organic farming)

15. Sales Forecast:By the end of 2020

16. Key Financial Indicators
• The predicted key indicator by the end of 2020
are
Total Revenue 26,924,000€
Operating expenses 20,659,000€
EBIDTA margin: 23.3%
Current ratio: 1.92
Quick ratio: 1.92
Return on average capital employed
(ROACE)
33.1%
Return on equity (ROE) 62.7%
Dividend cover 1.4%

17. Our team
• President of the BoD and CEO. John (Ioannis) Chatzichristos
• Head of R&D. Stavros Athanasiadis
• Head of Agriculturists. Dimitris Geronikos
• Head Farmer. George Bakolas
• Head of processing and Sales. Polydoros Xenikakis
• Logistics expert. Theodoros Skamagos
• PR expert. Maria Argyrokastritou

18. Capital Requreiement
• A total of 6,200,000€ will be injected into the
capital of the company.
• Asset investments for the first four years are
scheduled to 10,011,000 euro.