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St solar holdings_pitch_deck
1. Sustainability & Innovation
Harnessing clean energy of sun via
geographically flexible, highly skilled team,
which will allow us to benefit from
opportunities as they arise and be
unconstrained by regional borders
2. About us
We are a dedicated provider of sustainable and clean energy
committed towards informing customers about the availability
of a synergetic environment where skills and expertise are
combined to achieve satisfactory success for all and sundry.
Through this approach, we deliver to our clients, a unique
solar energy solution that defines exceptional customer
service.
3. Traction: Energy consumption in
Turkey
• Turkey is the 17th biggest economy in the world by GDP and According to
the Turkish Ministry of Energy and Natural Resources (MENR), the demand
for energy has been growing by 5.7% yearly on average in the last 12 years
and is expected to grow by about 6% per year until 2020.
• Turkey has an installed power generation capacity of 69,681 MW with a
projected capacity of 100 GW by 2023. In order to keep up with the
increasing demand, Turkey needs to invest more in electricity that is
obtained in a sustainable and efficient manner.
4. Problem Identification
• The increase of demand of energy is expected to be mainly
driven by the power generation sector, which depends highly
on imported natural gas. Hence dependence on imported
energy source will make affordability more expensive for end
to end user in Turkey.
• The share of the renewable energy is still relatively low in the
overall Turkish energy market that allows ST SOLAR HOLDINGS
to be a major supplier of photovoltaic energy.
5. Resolution
S&T SOLAR POWER HOLDING, LLC’s mission is to supply clean energy from renewable sources
by offering the highest quality products and customer service while saving customers money
and making positive contributions
• Investment in a
solar power plant
located in near of
the “Lake Atatuerk
Dam /
Southeastern
Anatolia / Turkey
• help of the
government
supported feed-in
tariffs and personal
investments
• offer a TURN-KEY
PACKAGE with a
performance ratio
guarantee of up to
84% for all power
plant blocks
SERVICE AND
PRODUCT
BENIFICIARIEs
SUPPORTTARGET
S&T Solar Power Holding,
LLC targets by 2017 to
power 80,000 4-person
households in the area
6. Our Approach
We will be
partnering with
GruenPuls GmbH
to generate solar
power with a
focus on ground
mounts integrated
photovoltaic
systems.
7. BUSINESS MODEL
Intended for both Business to Business and final consumer
VALUE
CREATION
CAREER
PORTFOLIO
Independent
Contracts in
form of OPC
8. Target market
• Our trademark will built on its unique capacity to offer
excellent and value-driven Solar products that are positioned
to serve an array of local and international customer
community across Europe including :
• All kind of Business,
• Private sectors
• and the general public.
• Estimated market size :
9. Promotional Strategy
• Use the brand and goodwill of well versed team and board
members via word of mouth and direct selling
• Value creation via affordable energy solution advertised via
live media and distribution of promotional material.
• Target both end use customers and corporate business via
extensive use of online media marketing tools.
11. Industry Outlook: Major Competitors
• The Asunim Group specializes in the field of
photovoltaic (PV) solar energy and was initiated formally in
2005.
• Solimpeks has over 35 years of experience developing and
manufacturing its own collectors, accessories and solar tanks.
• GO Enerji is one of the leading photovoltaic energy solutions
providers in Eastern Europe and Middle East, providing solar
energy systems and solar power plants worldwide.
12. Project Timeline
• Dec 2015Start-up Investment
• Dec 2015Business Plan Writing
• Dec 2015PPM Writing
• Jun2016–Aug 2016Equity Crowd funding
• Sep 2016– Nov 2016144a Private Placement
• Dec 2016–Dec 2017Building Plants
• Jan 2017–Dec 2017Operation & Initial Slaes
14. Our Team
• Hans-Wolfgang Trautman, President and CEO
• Mr. Werner H. Schmees, Vice-President, CFO and Business
Development
• Mr. Henrik Schmees, Director, corporation and/or a
customer service policy
15. Capital Requirements
We are seeking $US $ 10,000,000 at 19%
return on investment in first year.
ROI after 5 years ( Expected ): 30%
