5. Mental Map Innovative Intellectual Development Trendy Technology Great Design Highly Ergonomic Trustworthy Passion Target Audience Reliability Excitement Quality Jatin
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7. CBBE Model Solomon Loyalty Relationship Engagement Trustworthy Good value Uniqueness Fun Satisfaction Excitement Reliable Durability Stylish Laptops, Mobiles and Music Players
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11. Market share Top 5 Smartphone Vendors, Shipments, and Market Share for Year 2010 (Units in million) Top 5 Vendors, Worldwide PC Shipments of First Quarter 2010 (Preliminary) (Units In Thousands) Safali Vendor 2010 Units Shipped 2010 Market Share 2009 Units Shipped 2009 Market Share Year-over-year-growth Nokia 100.3 33.1% 67.7 39.0% 48.2% Research in Motion 48.8 16.1% 34.5 19.9% 41.2% Apple 47.5 15.7% 25.1 14.5% 89.2% Samsung 23 7.6% 5.5 3.2% 318.2% HTC 21.5 7.1% 8.1 4.7% 165.4% Others 61.5 20.3% 32.6 18.8% 88.7% Total 306.6 100.0% 173.5 100.0% 74.4% Rank Vendor 1Q10 Shipments Market Share 1Q09 Shipments Market Share 1Q10/1Q09 1Q10/1Q09 Growth 1 HP 15,596 19.7% 13,004 20.4% 19.9% 2 Acer 10,766 13.6% 7,555 11.9% 42.5% 3 Dell 10,498 13.3% 8,668 13.6% 21.1% 4 Lenovo 6,997 8.8% 4,419 6.9% 58.3% 5 Toshiba 4,610 5.8% 3,562 5.6% 29.4% Others 30,667 38.8% 26,527 41.6% 15.6% All Vendors 79,134 100.0% 63,736 100.0% 24.2%