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@sergio_alcalde
APIs forMobileSolutions.Context-AwareApps
A Business of the Future
Sergio Alcalde
Head of R&D


salcalde@solusoft.es
@sergio_alcalde
@sergio_alcalde
WhyDoWeAllNeedtoBeAPIEvangelists?
API
 Today’s Reality
@sergio_alcalde
Non-ITPeople
API
 Today’s Reality
@sergio_alcalde
Customers
API
 Today’s Reality
@sergio_alcalde
BusinessDevelopmentDirectors
API
 Today’s Reality
@sergio_alcalde
Developers!!!(Old-SchoolDevelopers...IHope)
API
 Today’s Reality
@sergio_alcalde
WeDoNeedAPIEvangelists
API
 Today’s Reality
@sergio_alcalde
APIEvangelization
Wining Money
Apps
@sergio_alcalde
APIEvangelization
Wining Money
Apps
Google Play = more than 1M apps
App Store = more than 1M apps
Android Apps = 50kM downloads
iOS Apps = 60kM downloads
App Store = 13kM USD for developers
The App Business in Numbers
Users must find my app
How many downloads do I need?
2018 = 0.01% profitable apps
2017 = 94.7% downloads, free apps
Is There Business?
Sources:
Sundar Pichai (Google)
Tim Cook (Apple)
Ken Dulanay (Gartner)
@sergio_alcalde
SoftwareApplications
Apps
 Today’s Reality
@sergio_alcalde
SoftwareApplications
Apps
 Today’s Reality
Driving force of change
Computing power
Storage
Communication
Sensory capabilities
First device
Why current reality?
Truly mobile
No precedent
Personal & non-transferable
@sergio_alcalde
SoftwareApplications
Apps
 Today’s Reality
Users were using a PC.
That was it!
Our users…
What could they be
doing before?
@sergio_alcalde
SoftwareApplications
Apps
 Today’s Reality
@sergio_alcalde

Autonomy for people affected
by Alzheimer’s and peace of
mind for their relatives and
caregivers.
www.tweri.com
TheAppsoftheFuture...
... now
 Tweri
@sergio_alcalde

Autonomy for people affected
by Alzheimer’s and peace of
mind for their relatives and
caregivers.
www.tweri.com
TheAppsoftheFuture...
... now
 Tweri
@sergio_alcalde
www.tweri.com

Autonomy for people affected
by Alzheimer’s and peace of
mind for their relatives and
caregivers.
TheAppsoftheFuture...
... now
 Tweri
@sergio_alcalde
www.tweri.com

Autonomy for people affected
by Alzheimer’s and peace of
mind for their relatives and
caregivers.
TheAppsoftheFuture...
... now
 Tweri
@sergio_alcalde
www.tweri.com
Easy installation

Easy setup

Easy to use

Proactive

Context aware

No stigma

Free
Patiens and Relatives

Autonomy for people affected
by Alzheimer’s and peace of
mind for their relatives and
caregivers.
TheAppsoftheFuture...
... now
 Tweri
@sergio_alcalde
TheAppsoftheFuture
Now
 What the Market is Saying

Sherpa is proactive
and anticipates your
needs
@sergio_alcalde
TheAppsoftheFuture
Now
 What the Market is Saying

The information you need

just when you need it

Useful even before you search for it.
@sergio_alcalde
TheAppsoftheFuture
Now
 What the Market is Saying

Wheather

Decide what you should wear
before getting out of bed.
@sergio_alcalde
LBS	
People
Security
Productivity
Service
Information
Social Network
Game
Transport	
Parks and Gardens	
Peddler	
Ads	
My Village	
Theatre Guide	
Smart	
City	
Directory	
Congress Guide	
Wedding Guide	
VIP Guide	
Party Guide	
RescueME	
Convicts	
Gender Violence	
Access Control	
Keep Kids Safe	
BlackBox	
Fleet	
Control	
Logistic	
Roadside Assistance	
Real Risk	
PAC-MAC	
Tron	
Gamers	
Avoid Them	
Friend Finder	
NetWorking	
TwitterTag	
Trick Drivers	
followME	
Travel	
Songs	
Paper Events	
Alzheimer	
GeoComplaint	
Graffiti Guide 	
Urban Museum	
Facades	
Memerizate	
Apptank
Some...
 ... or Lots of Examples
@sergio_alcalde
Mobility: information generated and consumed
in real time, while something is happening,
when the context is important
Continuous and multi-directional
communication
Create a new reality and a new experience
User/Citizen = Sensor
Enable us to know and to interact with users
Characterization
Transform existing business
Enable new business
Create new channels
Enable new services
Added Value Proposition
TheValueofApps
Why Are They Important?
 Added Value / Competitive Advantage
@sergio_alcalde
TechnologicalChallenges
Needs
 Developing Context-Aware Apps
Technology is not the problem
@sergio_alcalde
Features
Needs
 Developing Context-Aware Apps
Augmented Reality
Chat
Wall
Real Time
LBS
WiFi
BiDi Barcodes
Open Data
Users
 Relationship
@sergio_alcalde
TheMarketJudgment
Business Oportunity!!!
 Let’s go for it
@sergio_alcalde
MADP.GartnerMagicQuadrant
Competitive Intelligence
 Products to Develop Context-Aware Apps
ClickSoftware	
  
Blackberry	
  
Motorola Solution	
  
Microsoft	
  
Netbiscuits	
  
Usablenet	
  
Apple	
  
DSI	
  
jQuery Mobile	
  
Google	
  
Salesforce.com	
  
MicroStrategy	
   Adobe	
  
Kony	
  
Antenna	
  
IBM	
  
Appcelerator	
  
Xamarin	
  
Sencha	
  
@sergio_alcalde
solusoftCompetitiveIntelligence
Competitive Intelligence
 Products to Develop Context-Aware Apps
Co Name Type Year Country Investment Customers Users Maturity SDK
Server
Code
Suitability
KII MBaaS 2010 US, JP
topoos MBaaS 2011 ES
Appery.io MADP 1998 US
QuickBlox MBaaS 2009 UK,US
Realtime MBaaS 1997 BR, US
Stackmob MBaaS 2010 US
Kinvey MBaaS 2011 US
Kumulos MBaaS 2010 UK,US
Malcom MBaaS 2008 ES
Parse MBaaS 2001 US
Feddhenry MADP 2008 UK
FatFractal MBaaS 2010 US
OutSystems MADP 2001 US
GeneXus MADP 2000 UY
@sergio_alcalde
solusoftMagicQuadrant
Competitive Intelligence
 Products to Develop Context-Aware Apps
@sergio_alcalde
Cloud-based

Availability

Performance

Scalability

Deployment and operating costs
Underlying technology abstraction
Business rules

App features enrichment

Fragmentation problems

Wearable gadgets

Time-to-market

Freemium: Entry barrier
Pros
Risk: Product choice
Developers culture gap: 

Tailored System

VS

Pros
Data ownership, privacy, …
Cons
ProsandCons
Using APIs/MBaaS/MADP
 Our Everyday Life
@sergio_alcalde
What’sNext?
The Road to the Future
 The Road to Success
@sergio_alcalde
TheRoadtoSuccess
The Road to the Future
@sergio_alcalde
TheRoadtoSuccess
The Road to the Future
@sergio_alcalde
TheRoadtoSuccess
The Road to the Future
@sergio_alcalde
TogetherWeWillSucceed!
Just Do It
No Doubt
@sergio_alcalde
APIs forMobileSolutions.Context-AwareApps
A Business of the Future
Sergio Alcalde
Head of R&D


salcalde@solusoft.es
@sergio_alcalde

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APIdays Mediterranea: APIs for Mobile Solutions. Context-Aware Apps: a business of the future