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Gov 2.0 from the inside out: supercharging the public sector with social media
1. Gov 2.0 from the inside outsupercharging the public sector with social media Patrick McCormick Manager Digital Engagement Department of Justice Victoria 12 April 2011 Social Media Marketing Strategy Sydney Unless indicated otherwise, content in this presentation is licensed:
2. Gov 2.0 from the inside outsupercharging the public sector with social media we are here now tinkering with new tools rebooting the business case public purpose at Justice
5. and are spending more time online according to comScore’s State of the Internet 2010 18.8 hours per month online on average 36.3% used Apple iTunes 42.6% used online banking services 81.6% used social networks
7. Justice portfolio employs over 21,000 staff police and prosecution courts, prisons and corrections services tribunals and agencies protecting citizen rights emergency services racing and gaming policy legal advice to government and includes about 90,000 volunteers across Country Fire Authority Lifesaving Victoria Victoria State Emergency Services Office of the Public Advocate
11. citizen expectations are changing 3 types of expectations - Charlie Leadbeater I need – essential services government must provide I want – discretionary services responding to demand I can – option to self select, participate, co-produce why now? Internet 1.0 – low or no cost production and distribution netizens 1.0 – surplus computing and doing capacity web 2.0 - new tools, behaviours, expectations
22. but Gov 2.0is powered bytechnology citizens technology internet government PSI
23. Gov 2.0 begins withpublic purposeand ends with trust technology citizens public purpose trust internet PSI government
24. the public sector needs to change a new approach share (not cede) power, when and where appropriate maintain authority in old and new models government as a platform, providing a citizen ‘API’ key challenges culture of experimentation and collaboration open access to public sector data and information voice of authenticity, uncertainty and contestability
26. emerging policy platform Victoria parliamentary inquiry into PSI VPS innovation action plan Government response on PSI government 2.0 action plan Commonwealth Gov 2.0 Taskforce report APSC online engagement guidelines declaration of open government
36. evidence based policies and targeted servicespeople are talking in new ways, in new places Alcohol & Street ViolenceSocial Media Analysis Month on Month Trend April 2010
37. what are costs and gaps of traditional methods Violent CBD brawl Street violence talk spawned by Williams’ death
38. focus on outcomes over processes ‘the cathedral and the bazaar’ – Eric Raymond new tools demand less structured approach business cases need iterative, adaptive methodologies to respond to unexpected challenges, benefits
39. follow rules of disruptive innovation think big start small fail fast
46. 5 principles for adoption focus on low-level pain, not high-level possibilities go for incremental gains, not overnight success don't bother nailing down requirements no progress without political juice make sure something happens when nothing happens Scott Ryser RRW: http://www.readwriteweb.com/enterprise/2010/11/5-principles-for-enterprise-adoption.php
63. Gov 2.0 from the inside outsupercharging the public sector with social media we are here now tinkering with new tools rebooting the business case public purpose at Justice
64. Thanks! Questions? Patrick McCormick pat.mccormick@justice.vic.gov.au @ solutist follow Justice on Twitter @ justice_vic
65. re-using this presentation? the fine print… Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 3.0 Put simply, this means: you are free to share, copy and distribute this work you can remix and adapt this work Under the following conditions you must attribute the work to the author: Patrick McCormick(pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu) you must share alike – so if you alter or build upon this work you have to keep these same conditions Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer