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navigating the new socialGov 2.0 and community engagement Patrick McCormick Manager Digital Engagement Department of Justice Community Engagement Melbourne 17 February 2011 Unless indicated otherwise, content in this presentation is licensed:
don’t believe the hypehttp://www.youtube.com/watch?v=sIFYPQjYhv8
but believe in social disruption
navigating the new socialGov 2.0 and community engagement we are here now charting a different course tinkering with new tools toward public purpose
Map of Online Communities 2010: Randall Munroe/xkcd, Ethan Bloch/Flowtown 1. we are here now
what is this thing, Gov 2.0 ? Gov2.0 web 2.0 government the new economy begins with technology and ends with trust - Alan Webber 1993
a working definition of Gov 2.0 Gov 2.0 begins with public purpose and ends with trust and is powered by… citizens, government, technology and PSI on the Internet (what we usually talk about when we talk about Gov 2.0)
what does this have to do with us? public sector public policy public goods public services
we need to go back to first principles public purpose public sector public policy public goods public services
public purpose trust Gov 2.0 is not about technology
but Gov 2.0 is powered by technology citizens technology internet government PSI
Gov 2.0 begins with public purposeand ends with trust technology citizens public purpose trust internet PSI government
the tragedy of the commons the situation in which multiple individuals, acting independently, and solely and rationally consulting their own self-interest, will ultimately deplete a shared limited resource even when it is clear that it is not in anyone's long-term interest for this to happen - Wikipedia Wikipedia
the bounty of the digital commons close to zero marginal cost of production close to zero marginal cost of distribution scale not scarcity
the bounty of peer to peer production
the bounty of self-selection and meritocracy
the public sector is evolving read-only rigid, prescriptive, hierarchical 20th century administrative bureaucracy new public management - performance  triple bottom line - shareholders and stakeholders co-productive, shared enterprise read-write agile, principled, collaborative
citizen expectations are changing 3 types of expectations - Charlie Leadbeater I need – essential services government must provide I want – discretionary services responding to demand I can  –  option to self select, participate, co-produce why now? Internet 1.0 – low or no cost production and distribution netizens 1.0 – surplus computing and doing capacity  web 2.0 - new tools, behaviours, expectations
the Internet has something to do with it compact yet immense, a ‘small world’ 10x growth adds ‘one hop’ growth is organic and ad hoc ‘see for yourself’ nature power law distribution  mostly below and above mean ,[object Object]
many with few linksThe Wealth of Networks – Yochai Benkler In Search of Jefferson’s Moose - David G. Post power law distribution mostly below and above the mean ,[object Object]
many with few links,[object Object]
emerging policy platform Victoria parliamentary inquiry into PSI VPS innovation action plan government response on PSI government 2.0 action plan Commonwealth Gov 2.0 Taskforce report APSC online engagement guidelines declaration of open government
2. charting a different course
co-production with or without us “information wants to be free” - Stewart Brand    at first Hackers' Conference in 1984
crowd sourced pattern recognition
evidence based policy and targeted services?people are talking in new ways, in new places Alcohol & Street ViolenceSocial Media Analysis Month on Month Trend April 2010
what are the costs and gaps of traditional methods? Violent CBD brawl Street violence talk spawned by Williams’ death
focus on outcomes over processes ‘the cathedral and the bazaar’  – Eric Raymond new tools demand less structured approach business cases need iterative, adaptive methodologies to respond to unexpected challenges, benefits
follow rules of disruptive innovation think big start small fail fast
avoid inflexibility of massive projects think big start small fail fast ,[object Object]
start big
fail slowlyValberg Lárusson, Flickr
large projects benefit from rapid prototyping ,[object Object]
eliminate technical and bureaucratic barriers
select team with diverse expertise, experience,[object Object]
5 principles for adoption focus on low-level pain, not high-level possibilities go for incremental gains, not overnight success don't bother nailing down requirements no progress without political juice make sure something happens when nothing happens Scott Ryser RRW: http://www.readwriteweb.com/enterprise/2010/11/5-principles-for-enterprise-adoption.php
3. tinkering with new tools
supporting a culture of collaboration internally more than laws courts, consumers, indigenous, racing, gaming, prisons and more over 7,000 staff
conversations, questions, problem solving
encouraging content creatives
seeking and voting onideas openly
workingtogether across boundaries
CFA, Black Saturday, Flickr 4. toward public purpose
shared public purpose outcomes focus - communicate goals shared responsibility, social capital creating co-production opportunities open and transparent - access to PSI
establishing trusted, authentic presence on new platforms
listening for citizen pain points
exceeding expectations by following up
building trust through open an exchange
seeking citizen input, educating interactively
sharing information toreduce costs, build trust and confirm public safety objectives
fostering sharedresponsibility through citizen engagement andcontent creation
maintaining community engagement to better cope with complex problems Yarra Valley, Black Saturday, Flickr
going where people are to build trust and improve access to information 9,300 fans x average 150 friends = 1,209,000 people
because peoplewant to help and play a role that government is well placed to facilitate
seeking citizen support for emergency volunteersVital. Valued. Victorians.
sharing emergency information in timely, convenient way extends frontline response to community
mobile apps enable citizens to help themselves and their neighbors
geospatial data and location awareness put powerful tools in the hands of citizens

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navigating the new social: Gov 2.0 and community engagement

  • 1. navigating the new socialGov 2.0 and community engagement Patrick McCormick Manager Digital Engagement Department of Justice Community Engagement Melbourne 17 February 2011 Unless indicated otherwise, content in this presentation is licensed:
  • 2. don’t believe the hypehttp://www.youtube.com/watch?v=sIFYPQjYhv8
  • 3. but believe in social disruption
  • 4. navigating the new socialGov 2.0 and community engagement we are here now charting a different course tinkering with new tools toward public purpose
  • 5. Map of Online Communities 2010: Randall Munroe/xkcd, Ethan Bloch/Flowtown 1. we are here now
  • 6. what is this thing, Gov 2.0 ? Gov2.0 web 2.0 government the new economy begins with technology and ends with trust - Alan Webber 1993
  • 7. a working definition of Gov 2.0 Gov 2.0 begins with public purpose and ends with trust and is powered by… citizens, government, technology and PSI on the Internet (what we usually talk about when we talk about Gov 2.0)
  • 8. what does this have to do with us? public sector public policy public goods public services
  • 9. we need to go back to first principles public purpose public sector public policy public goods public services
  • 10. public purpose trust Gov 2.0 is not about technology
  • 11. but Gov 2.0 is powered by technology citizens technology internet government PSI
  • 12. Gov 2.0 begins with public purposeand ends with trust technology citizens public purpose trust internet PSI government
  • 13. the tragedy of the commons the situation in which multiple individuals, acting independently, and solely and rationally consulting their own self-interest, will ultimately deplete a shared limited resource even when it is clear that it is not in anyone's long-term interest for this to happen - Wikipedia Wikipedia
  • 14. the bounty of the digital commons close to zero marginal cost of production close to zero marginal cost of distribution scale not scarcity
  • 15. the bounty of peer to peer production
  • 16. the bounty of self-selection and meritocracy
  • 17. the public sector is evolving read-only rigid, prescriptive, hierarchical 20th century administrative bureaucracy new public management - performance triple bottom line - shareholders and stakeholders co-productive, shared enterprise read-write agile, principled, collaborative
  • 18. citizen expectations are changing 3 types of expectations - Charlie Leadbeater I need – essential services government must provide I want – discretionary services responding to demand I can – option to self select, participate, co-produce why now? Internet 1.0 – low or no cost production and distribution netizens 1.0 – surplus computing and doing capacity web 2.0 - new tools, behaviours, expectations
  • 19.
  • 20.
  • 21.
  • 22. emerging policy platform Victoria parliamentary inquiry into PSI VPS innovation action plan government response on PSI government 2.0 action plan Commonwealth Gov 2.0 Taskforce report APSC online engagement guidelines declaration of open government
  • 23. 2. charting a different course
  • 24. co-production with or without us “information wants to be free” - Stewart Brand at first Hackers' Conference in 1984
  • 25. crowd sourced pattern recognition
  • 26. evidence based policy and targeted services?people are talking in new ways, in new places Alcohol & Street ViolenceSocial Media Analysis Month on Month Trend April 2010
  • 27. what are the costs and gaps of traditional methods? Violent CBD brawl Street violence talk spawned by Williams’ death
  • 28. focus on outcomes over processes ‘the cathedral and the bazaar’ – Eric Raymond new tools demand less structured approach business cases need iterative, adaptive methodologies to respond to unexpected challenges, benefits
  • 29. follow rules of disruptive innovation think big start small fail fast
  • 30.
  • 33.
  • 34. eliminate technical and bureaucratic barriers
  • 35.
  • 36. 5 principles for adoption focus on low-level pain, not high-level possibilities go for incremental gains, not overnight success don't bother nailing down requirements no progress without political juice make sure something happens when nothing happens Scott Ryser RRW: http://www.readwriteweb.com/enterprise/2010/11/5-principles-for-enterprise-adoption.php
  • 37. 3. tinkering with new tools
  • 38. supporting a culture of collaboration internally more than laws courts, consumers, indigenous, racing, gaming, prisons and more over 7,000 staff
  • 41. seeking and voting onideas openly
  • 43. CFA, Black Saturday, Flickr 4. toward public purpose
  • 44. shared public purpose outcomes focus - communicate goals shared responsibility, social capital creating co-production opportunities open and transparent - access to PSI
  • 45. establishing trusted, authentic presence on new platforms
  • 46. listening for citizen pain points
  • 48. building trust through open an exchange
  • 49. seeking citizen input, educating interactively
  • 50. sharing information toreduce costs, build trust and confirm public safety objectives
  • 51. fostering sharedresponsibility through citizen engagement andcontent creation
  • 52. maintaining community engagement to better cope with complex problems Yarra Valley, Black Saturday, Flickr
  • 53. going where people are to build trust and improve access to information 9,300 fans x average 150 friends = 1,209,000 people
  • 54. because peoplewant to help and play a role that government is well placed to facilitate
  • 55. seeking citizen support for emergency volunteersVital. Valued. Victorians.
  • 56. sharing emergency information in timely, convenient way extends frontline response to community
  • 57. mobile apps enable citizens to help themselves and their neighbors
  • 58. geospatial data and location awareness put powerful tools in the hands of citizens
  • 60. navigating the new socialGov 2.0 and community engagement we are here now charting a different course tinkering with new tools toward public purpose
  • 61. Thanks! Questions? Patrick McCormick pat.mccormick@justice.vic.gov.au @solutist
  • 62. re-using this presentation? the fine print… Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 3.0 Put simply, this means: you are free to share, copy and distribute this work you can remix and adapt this work Under the following conditions you must attribute the work to the author: Patrick McCormick (pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu) you must share alike – so if you alter or build upon this work you have to keep these same conditions Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer