Smu mba sem 2 summer 2015 assignments

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SMU MBA SEM 2 SUMMER 2015 ASSIGNMENTS
MB 0044 - PRODUCTION AND OPERATION MANAGEMENT
1. Explaintheelements orcomponentsofoperationsstrategy.
2 Answerthe followingquestions:
a. What islocationdecisionsequence?
b. Which general factorsinfluencetheplantlocationdecision?
3 Write shortnoteson:
a. Defineprojectmanagement.
b. What arethe majorcharacteristicsofa projectmindset?
c. What arethe advantagesofGantt chart?
a. What arethe stepsinvolvedindevelopinganaggregateplan?
b. Explainthevarioustypesof purestrategiesusedin aggregateplanning.
a. Explainthe classificationofschedulingstrategies.
b. List the distinctive differences between the scheduling followed for manufacturing and
services
MB0045- FINANCIAL MANAGEMENT
1 Criticallyanalyzethefourbroadareasofstrategicfinancingdecision.
Fourbroadareas ofstrategic financingdecision
2 What is FVIFA? Is it differentfromSinkingfundfactor?
A finance company offers to pay Rs. 44,650 after five years to investors who deposit annually
Rs. 6,000for fiveyears.Calculatethe rate ofinterest implicitin this offer.
3 A firmownsa machinefurnishesthefollowinginformation:
Rs.
Bookvalueofthe machine 1,10,000
Currentmarket value 80,000
Expectedsalvagevalueafterthe end offiveyearsof remaininguseful life NIL
Annual cashoperatingcosts 36,000

Thefirm’scostof capital 15 %
Corporatetaxrate 35 %
The firm follows straight line method of depreciation (permitted by the Income-tax
authorities).
The management of the company is now considering selling of the machine. If it does so, the
total operating costs to perform the work, now done by the machine, will increase by Rs.
40,000p.a.
Advisethe management.
4 Howwill youcomputethe costof equitycapital usingCAPM ?
The Xavier Corporation, a dynamic growth firm which pays no dividends, anticipates a long-
run level of future earnings of Rs. 7 per share. The current market price of Xavier’s share is
Rs. 55.45. Floatation costs for the sale of new equity shares would average about 10 % of the
priceofthe shares.What is the costof newequity capital to XavierCorporation?
5 Jharkhand Mining ltd. has to select one of the two alternative projects whose particulars
are furnishedbelow:
ProjectE ProjectF
Rajrappa,Hazaribagh Tatisilwai,Ranchi
Rs. Rs.
Initial Outlay 11,87,200 10,06,700
Net CashInflow:
Endof year1 10,00,000 1,00,000
2 2,00,000 1,00,000
3 1,00,000 2,00,000
4 1,00,000 10,00,000
The company can arrange necessary funds @ 8 %. Compute the NPV and IRR of each project
and commenton the results.
Is there any contradiction in the results ? If so, state the reason for such contradictions. How
wouldyouproposeto resolvethecontradictions?
6 XPremier Steel Ltd. has a present annual sales turnover of Rs. 40,00,000. The unit sale
price is Rs. 20. The variable costs are Rs. 12 per unit and fixed costs amount to Rs. 5,00,000
per annum. The present credit period of 1 month is proposed to be extended to either 2 or 3
monthswhicheverisprofitable.Thefollowingadditional informationisavailable:
Creditperiod 1 month 2 months 3 months
Increasein salesby -- 10 % 30 %
Baddebts onsales 1 % 2 % 5 %
Fixed costs will increase by Rs. 75,000 when sales increase by 30 %. The company requires a
pre-taxreturn oninvestment of20 %.
Evaluate the profitability of the proposals and recommend the best credit period for the
company.
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MB0046- Marketing Management
1 Do you think the argument of some theorists that the traditional Ps are not enough for
servicesmarketing?Givesuitableexamplesto proveyourpoint.
2 What is salespromotion?Explainanyeighttoolsofsalespromotiondirectedatconsumers.
Definitionofsalespromotion
3 Define Environmental scanning. Explain Delphi technique and Scenario Building technique
ofEnvironmental Scanning.
4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual
salesman or a sales team establishing and building a profitable relationship with customers
over a period of time through a series of steps. Explain the steps in the personal selling
processwhichhelpsinthe successful sales.
5 What is Buying centre? Explain the seven roles of Buying centre and also specify the role of
functional departmentsinthe purchaseprocess.
6 Describe some of the strategies for effective marketing and advertising in rural market.
Also explaintheinnovativeuseofmediain rural market.
MB0047 – MANAGEMENT INFORMATION SYSTEM
1 In today’s life, Individuals rely on information systems, generally Internet-based, for
conducting much of their personal lives: for socializing, study, shopping, banking, and
entertainment. Information technology refers to anything related to computing technology,
such as networking, hardware, software, the Internet, or the people that work with these
technologies. How do you differentiate between information system and information
technology?Explainusinganexample.
2 ExplaindecisionmakingwithMIS usingTravellingsalesmanproblem
3 How to use information system to support competitive strategy? Explain with an example
foreach strategy
4 Decision making is a daily activity for any human being. In the decision making process, we
choose one course of action from a few possible alternatives. In the process of decision
making, we may use many tools, techniques and perceptions. Describe Herbert Simon model
onDecisionmaking.
5 Write shortnoteson
a. Data administration
b. Managingconcurrency
c. Reduceddataredundancy
d. Recoveryfromcrashes
e. Data access
6 Write shortnoteson
a. Roleofworkplacemonitoring
b. Poweroverusers

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MB0048 OPERATIONS RESEARCH
1 What are the featuresofoperationsresearch?Whatarethe limitationsofoperations
research?
2 a. Explainthe graphical methodofsolvingLinear ProgrammingProblem.
b. A furniture manufacturing company plans to make two products: chairs and tables- from
its available resources, which consists of 400 board feet of mahogany timber and 450 man-
hours of labour. It knows that to make a chair requires 5 board feet and 10 man-hours and
yields a profit of Rs.45 while each table uses 20 board feet and 15 man-hours and has a profit
ofRs.80.
Formulatethe LPP to maximisethe profit.
3 a. List the steps of the Vogel’s Approximation Method(VAM) to find the initial feasible
solution.
b. The XYZ manufacturing company has a current transportation schedule which is being
questioned by the top management as to whether or not it is optimal. The firm has 3
factories and 5 warehouses. The unit transportation costs (in Rs.), factory capacities, and
ware house requirements are given below. Find the initial feasible solution using Vogel’s
ApproximationMethod(VAM).
Warehouse Factories Warehouse
requirementsA B C
1. 50 40 80 400
2. 80 70 40 400
3. 60 70 60 500
4. 60 60 60 400
5. 30 50 40 800
Factory
availability
800 600 1100 2500
4 a. What isInteger ProgrammingProblem(IPP)?
b. ExplainGomory’sall integeralgorithmofanIPP.
5 a. Write a short noteon MonteCarlo Simulation.
b. A Companyproduces150cars.But the productionratevarieswiththe distribution.
ProductionRate 147 148 149 150 151 152 153
Probability 0.05 0.10 0.15 0.20 0.30 0.15 0.05
At present the track will hold 150 cars. Using the following random numbers determine the
average number of cars waiting for shipment in the company and average number of empty
spacein the truck. RandomNumbers82, 54, 50, 96, 85, 34, 30, 02, 64, 47.

6 a. Explainthe dominanceprincipleingametheory.
b. DescribetheConstituentsofa QueuingSystem.
c. DifferentiatebetweenPERT andCPM.
MB 0049 - PROJECT MANAGEMENT
1 Explainthephasesofprojectmanagementlifecycle.
2 List the steps involvedineachprocessofprojectplanning.
3 Write shortnoteson the followingcostestimatingtoolsandtechniques:
a. Analogousestimating
b. Bottom-upestimating
c. Parametricestimating
d. Reserveanalysis
4 Summarizequalitycontrol forprojectqualitymanagement
5 What is purchasecycle?Explainthekeystepsinvolvedinthe purchasecycleofa project.
6 Explainthevariouselementsofprojectcontrol.
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Smu mba sem 2 summer 2015 assignments

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