Presented May 9, 2014 at The Digital Nonprofit. Communication strategies for the multi-screen world: why it matters, why nonprofits should address mobile, tablet, desktop and wearables, and some approaches to email, social media and website design.

1. Communication Strategies for the Multi-Screen World
Presented May 9, 2014 for The Digital Nonprofit
Monique Sherrett
monique@boxcarmarketing.com
604-732-6467

2. Technology Changes (and Quickly)

3. 2007 Social Media Starfish

4. Today

5. Wearables?
Source: Lee Lefever

6. Holy Understatements, Batman!
Source: Gartner, IDC, Enders Analysis

7. Determine the “So What” for Your Organization

8. Audience > Mobile > Devices

9. 37 Different Screen Resolutions

10. Design for the Experience (not the Device)
@BoxcarMarketing

11. #1 Responsive Website Design

12. Responsive Website Checklist
If you want ... Higher Conversions
• Avoid pinch-zoom
• Design for up-down scrolling
• Large buttons; Avoid clustering links
• 1-2 clicks to complete a task (i.e., complete a forms, click to dial)
If you want ... Easy to Maintain and Easy to Share Content
• 1 website vs. a full-site and an m-dot site
• 1 URL
• No duplicate content

13. # 2 Email Campaigns

14. 50% of all emails are opened on mobile devices

15. Email Checklist (1 eye, 1 thumb, 1 arm)
If you want ... Higher Conversions
• Avoid pinch/zoom
• Large buttons
• Clear, primary CTA
• 1-2 clicks to complete a task
• Pre-header text
If you want ... More Subscribers
• Clear subscribe options on site (optimize for the entire path)
• Build the list w/social media, email signatures, contests, offer incentives

16. # 3 Social Media

17. Social Media Checklist
If you want ... More Awareness, Interest, Desire, Intent, Action
• Invest in good photos
• Always include a short caption w/photos
• Leave room for RT
• Use hashtags
• Inspirational quotes and powerful stats (cheese + broccoli)
• Change up the cover images & URL to match campaigns
• Take advantage of 3rd-party apps from tracking, promoting or fundraising

18. Fireworks Factory
Pender Island — June 3-5
$1133, includes conference, accommodation, meals & ferry
BoomBoomBoom.ca

19. Make a Plan
Do Next Week Do by Next Month Do by December
Use your site on mobile & tablet CSS: font size & buttons Responsive site
Review CTA
(tracking, testing)
Simplify forms Responsive email template
Make a list; simplify, optimize Thx Page CTAs
Conversion Optimization
(tracking, testing)
Use your analytics reports Change cover image & urls Wearables (content snippets)
Confirm Location listing Big images, content snippets
Confirm Phone format

20. You Can Do IT
How can I help?
Monique Sherrett
monique@boxcarmarketing.com
604-732-6467