It describes all the aspects of market space model in detail. Call it an exploratory research data on market space model as it should be known to each B2B marketer who wants to incorporate e-commerce into the business.

1. MARKET SPACE MODEL
PRESENTED BY:
SONIA GROVER

2. MARKET SPACE MODEL

3. MARKET SPACE MODEL PERSPECTIVES
Technology
Business

4. TECHNOLOGY PERSPECTIVE
Interactivity
Connectivity
Balance between the Two

5. BUSINESS PERSPECTIVE
Product
Price
Promotion
Placement(
or
distribution)
Customer
Relationship

6. IN DETAIL…

7. TECHNOLOGICAL SOPHISTICATION
 Information of site
 Ease of navigation on site
 Visual appeal of site
 Technical performance of site

8. PRODUCT
Product
Degree of
participation
of customers
in product
design
Level of
customization
Availability of
product
related
information
online

9. PROMOTION
 Extent of use of Online Ads
 Use of Online promotions- discounts, sales
 Level of customization of online promotion
 Level of participation of customers in promotion
 Extent of links with other organization in organizing
online promotion

10. PLACEMENT
Digital
products
Physical
Products
• Extent to which site distributes its
products online
• Availability of secured online
payment
• Extent of involvement of partner
organization in online distribution

11. CUSTOMER RELATIONSHIP
Customer
Service
Customized
Service-
Tracking
Feedback

12. REFERENCES
 https://flora.insead.edu/fichiersti_wp/inseadwp1997/97-53.pdf
 http://www.practicalecommerce.com/articles/85970-B2B-Ecommerce-Growing-Becoming-More-Like-B2C
 http://www.forbes.com/sites/brianwalker/2014/05/06/why-e-commerce-still-isnt-clicking-with-b2b-
executives/#13f32f8966ab
 http://www.tutorialspoint.com/e_commerce/e_commerce_edi.htm
 https://en.wikibooks.org/wiki/E-Commerce_and_E-Business/Concepts_and_Definitions