The document summarizes Facebook statistics and activity for DLF Emporio from August 2011 to April 2012. It shows that the number of fans grew from 3,064 to around 19,000 over this period. It also provides insights into fan demographics, posts, and increased engagement over time as measured by likes, comments, and views. The document additionally summarizes Twitter and Pinterest mentions and followers during an event in 2012, including several famous fashion personalities and brands.

1. DLF Emporio

2. Facebook Statistics
• Timeline: August 2011 –April
2012
Number of fans at the beginning:
3,064
Number of fans till date: ~ 25,000

3. September Stats New Likes: ~818
Lifetime likes: 4933
62% of fans are females and 33% of fans are males.
Potential customers based on likes range from age 18-34
Likes from other countries such as US, Bangladesh,
Pakistan, widening the customer base.

4. September Activity

5. September Creatives

6. September Creatives

7. October Stats New Likes: ~512
Lifetime likes: 5120
57% of fans are females and 39% of fans are males.
Potential customers based on likes range from age 18-34
The trend says in coming years India will be the next
fashion hub for designers as very young designers are
budding in the country more than ever.

8. October Activity

9. October Creatives

10. November Stats New Likes: ~536
Lifetime likes: 5813
40% of fans are females and 56% of fans are males.
Potential customers based on likes range from age 18-34
DLF Emporio is not only famous in Delhi but other parts of
the country as well specially the ones adjacent to Delhi.

11. November Activity

12. November Creatives

13. December Stats New Likes: ~676
Lifetime likes: 6096
The total post views are about 190,657 and increased by
28% than the previous month. Daily active users are 1633
The post feedback (number of likes and comments made
on the news feed story) and the impressions of each post
have increased by 19% as compared to last month.

14. December Activity

15. December Creatives

16. December Creatives

17. January Stats New Likes: ~1960
Lifetime likes: 8904

18. January Activity

19. January Creative

20. February Stats New Likes: ~1466
Lifetime likes: ~10,360

21. February Activity

22. February Creative

23. February Creative

24. February Creative

25. February Creative

26. March Stats New Likes: ~1835
Lifetime likes: ~12,250
37% fans are females and 63% fans are males.
Majority of the people are in the segment 18 to 24 years.
Total reach has shown a steady rise and increased by 61%
over the period of study

27. March Activity

28. March Activity

29. March Creative

30. March Creative

31. March Creative

32. March Creative

33. March Creative

34. April Stats New Likes: ~9417
Lifetime likes: ~19,000
There were 3,103 views of the Facebook wall
Total reach: Has shown a steady rise and increased by
20% over the period of study
Viral Reach ( The unique number of people who saw a
story published by their friend about our page) has been
on a rise and averaged at about 10,724

35. April Activity

36. April Creative x 6 (one per week)

37. April Creative x 6 (one per week)

38. April Creative x 4

39. April Creative Newsletter

40. Twitter Mentions from fans:
Favourites/retweets
Tweets by followers:

41. FAMOUS PERSONALITIES
WHO ARE FOLLOWING US
ON TWITTER DURING LSF 2012

42. Sharon Haver
• She is followed by Bergdorf
Goodman, Versace, Gilt
Groupe, Teen Vouge, DKNY
PR Girl, Louis Vuitton U.S.
• She is a Fashion, beauty,
style & brains from fashion
expert. FocusOnStyle.com
online since 1999. Stylist
turned EiC & CEO!

43. Jetset Magazine
 Jetset is the #1
affluent lifestyle
print and online
resource with a
targeted VIP
subscriber list of
the wealthiest
1% in the world.
 It has a follower
count of 38,239

44. Naina
• Official Photographer for Bally
Swiss
• With a follower base of 10,203

45. Bottega Vaneta

46. The Collection @ UB CITY
 http://www.thecollection-
ubcity.com

47. Karen Kendell Marcus
 Fashion Jewelry and Accessories:
WearingDesigner provides trends, information,
and new products to help retailers in the fashion
industry.
 Followed by Bloomingdales, Bergdorf Goodman
etc

48. Gaurav Gupta Designer

49. RETWEETS AND MENTIONS
During LSF 2012

50. Mentions

51. Mentions

52. Mentions

53. Mentions

54. Mentions

55. Mentions

56. Mentions

57. You-Tube

58. You-Tube

59. Pinterest

60. Pinterest

61. Thank You!