Keventers was established in 1925 in India and was known for its dairy products. It faced challenges and shut down operations in the 1970s but was resurrected in 2015. Keventers targets youth aged 18-30 through social media marketing and unique bottle designs for festivals. It emphasizes the vintage flavor and experience of its classic milkshakes. Frozen Bottle serves frozen desserts and thick shakes in bottles across several Indian cities with a goal of opening 200 outlets in the next two years. Di Bella is an Australian cafe brand known for its authentic products and strategically located stores near colleges and beaches in India and overseas.

1. PRESENTED BY :
Krunal Mehta
Sonal Rathi
Gaurav Narkar
IIDE SDM JHC JUNE’18 BATCH’18
MODULE - Introduction to Digital Marketing
TOPIC - Competitive Analysis

3. About Keventers
● In 1925, Edward Keventer, a Swedish dairy technologist, established his private limited Dairy
company in India.
● The ownership of the company changed hands in 1940, with Ram Krishna Dalmia taking over the
reins and a company was created by the name ‘Edward Keventers Successors.'
● By independence, Keventers had started producing a wide range of dairy products, from shakes to
milks.
● Malcha Marg, their main factory, however, had to be shut down during the 1970’s due to the
government’s reacquisition of the land. But the Dalmia’s continued to own the Keventers brand.
● In 2015, Agastya Dalmia, the great-grandson of Ram Krishna Dalmia, along Aman Arora and Sohrab
Sitaram decided to resurrect the brand and keep the legacy alive.
● The rapid expansion of the business followed by the establishment of branches in Aligarh, Darjeeling,
Calcutta, Simla and later in Delhi.
● Keventers brings alive the signature flavors that made it a favorite for its rich milkshakes, among the
young and old alike. Keeping alive the vintage flavor, Keventers brings its Classic Milkshakes in glass
bottles.

4. Demographics
Location - Mumbai, Delhi, Kolkata, Dubai, etc.
Gender - Both Male and Female
Target audience - Major chunk of keventers target audience falls in between
the age of 18 to 30 which accounts for 57% of the overall percentage.
It mainly comprises of college going students and young professionals.

5. Seo Strategy

6. Keventers In A Bottle
Keventers has been opening outlets all over the country.
To highlight the significance of these outlets, they took iconic structures from each of
these places and made them seem like a world within the bottle.

7. Marketing Strategies
Their marketing strategy is to tap into every potential consumer by using thriving
and volatile marketing tools like below-the-line, above-the-line, digital, PR,
branding and events to associate and connect with.
With their bottles as well as the overall look and feel of the brand, they also wanted
to establish an ‘instagrammable’ or ‘instagram worthy’ brand which today’s youth
can easily associate with.
For Keventers, the bottle is their hero and the fact that there are many people now
who eagerly wait for our new designs, and some have even become
connoisseurs/collectors of the same is very encouraging.

8. Social Media

9. Campaigns

10. Festive Seasons

11. Unique Selling Point
Keventers re-established themselves and created a concept where the bottle design was fluid, and hence
introduced the idea of specially curated bottles where they design limited edition bottles for occasions
including (eg. launches in new markets, national days of importance, festivals etc).
This has helped them create a niche space for their brand and product especially amongst the millennials
who associate with the bottle based on its ‘cool’ quotient.

12. Customer Review

15. Frozen Bottle, one of India's trendiest milkshake brand is on a run to build its
own outlet army across the globe. Started off from Bengaluru it is now in over 5
cities in India with 15 outlets and aims to open up over 200 outlets in the next 2
years.
Vision and mission to grow, learn, serve and revolutionise the frozen dessert
scene in and around India Frozen Bottle is an ever-growing plethora.
It serves a wide variety of Frozen Desserts, Signature Thick Shakes and one of
its kind Ice Cream Jars that are 100 percent vegetarian.

18. Social Media

19. #servingmemories
Campaigns

20. #EIDULFITR
Festival Special

21. #followforca
Trending FIFA World Cup

22. Reviews

25. About Di Bella
● AUSTRALIAN BRAND STARTED IN 2002 IN BRISBANE.
● FOUNDED BY PHILIPP DI BELLA.
● ‘’DI BELLA’’ COMES FROM THE ITALIAN WORD BELLA
WHICH MEANS BEAUTIFUL.
● STORES ACROSS AUSTRALIA, NEW ZEALAND, CHINA,
US AND INDIA.
● GOT INTRODUCED IN 2011 IN MUMBAI AND ALREADY
HAS 11 STORES.
● STRATEGICALLY LOCATED NEAR COLLEGES, BEACHES
AND MALLS.

27. Fans & Followers
90.8K FOLLOWERS
32.8K FOLLOWERS
1.2K FOLLOWERS

31. People’s Opinions

32. Competitive Analysis
VS VS

33. UNIQUE SELLING PROPOSITION
Keventers gives you the perfect #OriginalMilkshakes.
The milkshake is only served in bottles (retro bottles) – Customers are encouraged to take the bottle
home and use it whatever way they want to.
The bottle design is radiant and changes with upcoming event whether its Holi, valentines day,
Diwali -etc. In addition, this is their contribution to the environment as a glass is environment-
friendly, unlike all the other plastic glasses that companies use which poses a serious threat to the
environment.
Whereas, Frozen Bottle specializes in serving your favorite desserts, but in bottled form. You can
now enjoy a Nutty Choco Fudge – but in a bottle!
For Di Bella, it’s their store layout and their authenticity in every item they produce. Di Bella wants
their every food/beverage product to be beautiful and genuine in quality.

34. #KheloWithKeventers
Play at keventers and upload a picture with the
games and the shake & upload it on Instagram and
tag the official page of Keventers.
AND GET A 25% OFF NEXT TIME YOU VISIT!!