Career Center 101 digs into best practices for your corporate career center and the applicant experience.

1. Cytiva Software, Inc.
“Career Center 101”
Hosted By:
David Freeman
Talent Management Solutions Consultant
Cytiva Software Inc.

2. Ask Questions
Enter
Question
Press
Send

3. Ask Questions
Slides Available
dfreeman@sonicrecruit.com
Recorded Webinar
www.sonicrecruit.com/company/events.htm
(You’ll get an email with this information. Check your spam filters)

4. “Career Center 101”
 Put Your Candidate Experience to the Test
 Enhance Your Career Site
 Track the Success of Your Site

5. “Career Center 101”
Four Keys to an Effective Career Site
• Content
• Branding
• Navigation
• Functionality

6. “Career Center 101”
Before we go any further, let’s take a look at an
applicant experience through the eyes of the applicant.

7. “Career Center 101”

8. “Career Center 101”

9. “Career Center 101”

10. “Career Center 101”

11. “Career Center 101”

12. “Career Center 101”

13. “Career Center 101”

14. “Career Center 101”

15. “Career Center 101”

16. “Career Center 101”
Four Keys to an Effective Career Site
• Content
• Branding
• Navigation
• Functionality

17. “Career Center 101”
 Content
• Is our content accurate and up-to-date?
• Is it consistent throughout the site and in our
marketing?
• Does it convey our employment brand / company
culture?
• Is it written in a compelling manner? Would it
inspire me to apply for an opportunity?

18. “Career Center 101”
 Do we provide job seekers with enough
information?
• Company history?
• Values and Mission?
• Training, development and advancement
opportunities?
• Benefits information?
• Employee testimonials?

19. “Career Center 101”
 Is our content written to speak to our
target audience?
• Who are our target applicants?
• Generation X, Y?
• College students or recent graduates?
• Experienced Professionals?
• All of the Above
Your site needs to communicate effectively with your target
audience. Avoid the one-size-fits-all career site.

20. “Career Center 101”

21. “Career Center 101”

22. “Career Center 101”

23. “Career Center 101”
 Navigation
• Is our jobs/careers section easily found from the home
page? Is it prominent and eye catching?
• Is navigation to the jobs/career section available from
every page of the website?
• How many clicks are there between the home page
and the search functionality? Goal = 1, but never more
than 2-3
• Is the site navigation consistent throughout the site?
Can I easily navigate back to the home page?

24. “Career Center 101”
 Navigation
• Do we have any pages that open in a new window?
Ideally, you always want new pages to open inside the
current window.

25. “Career Center 101”

26. “Career Center 101”

27. “Career Center 101”
 Functionality
• Is our job search functionality easy to use? Does it offer the
options that are best for our job seekers?
• Does our site include a refer-a-friend function? Most
importantly, is it available from every page?
• Does our site include a “job alert agent” so our visitors may
register for updates to available opportunities?
• Do we have social networking tools integrated to make it easy
for visitors to share opportunities with others?
• Is our site easily bookmarked?
• Do we offer resume parsing and extraction?
According to Monster.com, visitor to applicant conversion goes up as much as 20%
with the inclusion of parsing.

28. “Career Center 101”
 Functionality
• Have we incorporated interactive multi-media such as
videos or games?
• Is it possible for an applicant to return to our site to receive
updates via a portal?
• Do we have any tracking/metrics tools to help us
understand our site visitors and evaluate changes we make
to the site?
• Is our application process user-friendly and applicant-
focused?
• Is our application process user-friendly and applicant-
focused? That’s worth repeating!

29. “Career Center 101”
 Online Application
• One Page – Single Step
• Avoid Collection of Sensitive Information
• Include Pre-Screening Questions – not too many
• Easy registration process
• Should be able to be completed quickly
• Should only require information that is likely to be
immediately available to a passive job seeker

30. “Career Center 101”

31. “Career Center 101”

32. “Career Center 101”

33. “Career Center 101”

34. “Career Center 101”

35. “Career Center 101”

36. “Career Center 101”

37. “Career Center 101”

38. “Career Center 101”
www.google.com/analytics

39. “Career Center 101”

40. “Career Center 101”
Four Keys to an Effective Career Site
• Content
• Branding
• Navigation
• Functionality

41. Cytiva’s Free Webinar series
• Rethinking Your Recruiting Metrics for a Down
Economy
• Tips and Tricks for Effective E-Recruiting
• Talent Acquisition Systems: Building a Strong
Business Case
Visit: www.sonicrecruit.com/company/events.htm

42.  Follow Us
• Twitter : https://twitter.com/Cytiva
• Facebook: http://tinyurl.com/kt4qut

43. “Career Center 101”
Cytiva Software Inc. offers a wide variety of products and services to help
you get the most out of your recruiting efforts.
 Talent Acquisition System
• Custom career sites
• Employee referral management
• Career agents
• Ad posting and tracking
• Manager self-service
• Contact management/Outlook integration
• EEO/OFCCP compliance
• Vendor Management Module
• Onboarding Module
• Hourly Recruiting System
 Consulting
 SonicPerform Performance Management System
To learn more contact:
David Freeman
Talent Management Solutions Consultant
877-775-0888
www.sonicrecruit.com