IFAI Integrated Marketing Guide

1. IFAI Integrated
Media
Industry experts since 1915
2011
Magazine Advertising + Trade Shows + Online Advertising = Sales Growth
Magazine advertising—in print and online—and in-person trade
events are basic components of a cross-marketing campaign. IFAI
offers many attractive options to drive traffic to your business,
immediately boost your sales and keep your business growing.
our mission is to help you create an effective
Invest in your company’s
marketing strategy.
future. Contact IFAI today!
Publications online shows
Specialty Fabrics Review specialtyfabricsreview.com IFAI Expo Americas
Review Buyer’s Guide fabricarchitecturemag.com IFAI Expo Asia
Fabric Architecture fabricgraphicsmag.com Geo-Frontiers
Fabric Graphics geosyntheticsmagazine.com
Geosynthetics intentsmag.com
InTents marinefabricatormag.com
Marine Fabricator upholsteryjournalmag.com
IFAI Expo Americas ifai.com
Show Guide
IFAI Expo Asia Show Guide
IFAI Worldwide e-newsletter
Geo-Frontiers Show Guide

2. IFAI Integrated Media: PUBLICATIONS
Contact IFAI today to
plan your cross-media
Specialty Fabrics Review
marketing strategy!
Shelly Arman
Sales Coordinator
Industry experts since 1915 > www.specialtyfabricsreview.com +1 651 225 6987
800 436 2408
searman@ifai.com
Circulation: 13,000
Readership: 35,189
With a circulation of 13,000, the Specialty Fabrics Review is
uniquely positioned as the voice of the specialty fabrics industry.
No other vehicle in the marketplace offers exclusive access to this
35,000 plus monthly readership. Review readers
24% Custom canvas (truck
Readers are high-level decision makers, most of whom have been covers, bags, containers,
tents, banners, covers)
reading Specialty Fabrics Review for at least seven years. They 20% Awnings/Canopies
read the 14 information-packed issues for the ads as much as 15% Signs
for editorial content. 13% Marine products
10% Structures/Enclosures/
Shelters
8% Safety/Protective/
expo Asia Show Guide Medical products
Specialty Fabrics Review PRInt RAteS 2011 PRInt RAteS 7% Government/Military
ad size issues buyer’s iFai exPo size Guide +march 3% Schools/Libraries/Other
Guide americas only reView*
[4-color]
show Guide*
Placement
13x 7x 1x 1x 1x FP $2,395 $1,995 hiGh-imPact
oPPortunities
FP $4,185 $5,025 $5,750 $6,055 $5,525 2/3 P $2,195 $1,795
Special high-visibility
2/3 P $3,695 $4,395 $5,195 $5,295 $4,835 1/2 i $1,595 $1,295 options are affordable.
1/2 i $2,995 $3,455 $3,995 $4,535 $4,125 1/2 h $1,495 $1,195 Call today to find
1/2 h $2,825 $3,155 $3,885 $4,275 $3,825 1/3 P $895 $750 out more.
1/3 P $1,880 $2,250 $2,835 $3,085 $2,835 1/6 P $595 $450
1/6 P $1,345 $1,690 $2,075 $2,295 $2,195 cV 2 $2,595 $2,195
tab** $6,055 $6,445 $6,815 $7,025 $7,965 cV 3 $2,495 $2,095
cV 2 $5,545 All other special positions, add 10%. $6,015 cV 4 $2,695 $2,295
For a 26X rate, subtract 3% on all insertions.
cV 3 $4,925 An advertising agency discount of 15% is $5,695 *Purchase an ad in the March Review and receive
available to all agencies and to companies a discounted rate in the expo Asia Show Guide.
submitting their own ad placements.
cV 4 $6,355 $6,395
IFAI members earn a 3% discount on all ads.
toc $4,815 *exhibitors earn a 20% discount on expo $6,355
Americas Show Guide ads.
**tab pages are available in Review Buyer's
Page 1 $4,815 Guide and IFAI expo Americas Show Guide.
Review is the official
publication of IFAI,
IFAI Expo Americas
and IFAI Expo Asia.
2 IFAI Integrated Media Kit 2011

3. Contact IFAI today to
plan your cross-media
Specialty Fabrics Review
marketing strategy!
Shelly Arman
Sales Coordinator
Editorial calendar +1 651 225 6987
800 436 2408
January 2011 may 2011 october 2011 searman@ifai.com
Update: Awnings and canopies Fabric showcase, Part II the parks and recreation market
Fabrics used for water conservation Fabrics in shipping/packaging Interactive textiles
Useful nanotechnology Marine fabrication How to position (and value) your
Showroom: Marine projects business “Advertising in the
bonus distribution
2011 MFA national Convention bonus distribution
Showroom: Smart textiles
Review Buyer’s Guide
San Diego, CA; Jan 21-23 AtMe-I Megatex (American textile bonus distribution
IFAI tent expo 2011 Machinery exhibition Intl); tBD 2011 tAPPI PeeRS Conference is important for
St Pete Beach, FL; Jan 24-27 Portland, oR; oct 2-5
neCPA expo 2011/MFA Upper
ad close/materials due
Mar 17/Apr 3 IFAI expo 2011; Baltimore, MD; building our brand
Atlantic Regional workshop; oct 25-27
Springfield, MA; Jan 27-29 texwork 2011; Strasbourg, France
and for increasing
buyer’s Guide 2011
PAMA Metal Fabrication workshop/
Midwest Fabric Products Association
nov 30-Dec 2
awareness of the
ad close/materials due ad close/materials due
Rolling Meadows, IL; Feb 2-4
Mar 17/Apr 3 Aug 17/Sep 3 potential uses for
IFAI expo Canada 2011
Quebec City, Quebec; Feb 3-5
June 2011 iFai expo americas show Guide
silicones in industrial
ad close/materials due
nov 17/Dec 3 Commercializing new products A complete guide to education, fabrics.”
the future of fabric structures exhibits and important events
Ronald Hanks
at IFAI expo 2011.
February 2011 Shop software north American Business Director
Showroom: Safety and protective ad close/materials due Bluestar Silicones
State of the Industry Report Aug 17/Sep 3
products east Brunswick, nJ
Doing business internationally
bonus distribution
trends in tents november 2011
oFPAnZ (outdoor Fabric Association
Showroom: Disaster response of new Zealand); tBD
Military applications reView buyer’s Guide
products
the Great west truck Show; tBD
Flammability issues the Review Buyer’s Guide
bonus distribution
ad close/materials due tarps and truck covers is the “Yellow Pages” for
Awnings & Canopies workshop
Apr 17/May 3
Dallas, tX; Mar 13-15 Showroom: transportation this market. It includes
IFAI expo Asia 2011; Marina Bay applications
thousands of products and
Sands, Singapore; Mar 22-25 July 2011
bonus distribution readers use it year-round.
ad close/materials due equipment showcase Fabtech/AwS welding Show
Chicago, IL; nov 13-16 It’s simply the most well-
Dec 17/Jan 3 Fabrics in health care
ad close/materials due
known, well-respected
Developments in nonwovens
march 2011 Sep 17/oct 3 directory of products in the
Showroom: Aerospace projects
specialty fabrics industry.
Super coatings bonus distribution
december 2011
Fabrics in transportation ACASPA 2011 Convention (Australian iFai exPo americas
Canvas and Synthetic Products Report: IFAI expo 2011
new printing technologies show Guide
Association); Sydney, Australia;
Showroom: exhibits Banners and fabric signage
Jul 23-25 IFAI Expo Americas 2011
Aerospace applications
bonus distribution ad close/materials due Show Guide is used by
Mid-America trucking Show (MAtS) Showroom: Banners and signs
May 17/Jun 3 participants throughout
Louisville, KY; Mar 31-Apr 2 ad close/materials due
oct 17/nov 3
expo. Attendees keep it as
InDeX 11; Geneva, Switzerland;
august 2011 a reference of exhibitors
Apr 12-15
ad close/materials due IFAI expo Americas 2011 editorial staFF after the show. Advertising
Jan 17/Feb 3 Product Preview in the guide provides an
Reaching new markets:
susan niemi
opportunity to maximize
productive partnerships Associate Publisher
iFai expo asia show Guide your investment and leave
trends in interior design +1 651 225 6984
ad close/materials due 800 319 9239 a lasting impression on more
Showroom: Commercial interiors
Jan 17/Feb 3 srniemi@ifai.com than 7,000 potential buyers.
bonus distribution
ItMA 2011 Galynn nordstorm
april 2011 Barcelona, Spain; Sept 22-29 iFai exPo asia show Guide
Senior editor IFAI Expo Asia Show Guide
IFAI Advanced textiles 2011
Fabric showcase, Part I +1 651 225 6928
Barcelona, Spain; Sept 26-28 will be an important reference
Profit from community partnerships gdnordstrom@ifai.com
How green is my fabric?
ad close/materials due for attendees in Singapore.
Jun 17/Jul 3 Janet Preus
Showroom: Military applications As the printed guide to the
editor seminars and exhibits, it will
bonus distribution september 2011
outlook Conference 2011
+1 651 225 6979 introduce participants to your
white Sulphur Springs, wV; May 2-3 IFAI expo Americas 2011 Show jlpreus@ifai.com company and give them a tool
Preview
ad close/materials due Juliana wallace to maintain contact with the
Feb 17/Mar 3 Fabrics in agriculture
web Content Developer suppliers who invested in this
Flexible composites
+1 651 225 6927 very important premiere event.
Showroom: Agricultural products
jrwallace@ifai.com
ad close/materials due
Jul 17/Aug 3
Bonus distribution is subject to change.
www.IFAI.CoM 3

4. IFAI Integrated Media: ONLINE
Contact IFAI today to
plan your cross-media
Specialty Fabrics Review
marketing strategy!
Shelly Arman
Sales Coordinator
Industry experts since 1915 > www.specialtyfabricsreview.com
+1 651 225 6987
800 436 2408
searman@ifai.com
Monthly visitors: 11,700
Avg impressions: 56,000
click throuGh
rates (ctr)
website banner ads
review: .61%
B2B industry average
CtR = .20-.25%**
e-newsletter
iFai worldwide
e-newsletter (ctr)
24% | USA
Website and e-newsletter 48% | Canada
32% | Latin America
The Specialty Fabrics Review website offers high visibility and immediate results. 27% | europe
The extensive article archive provides a wealth of information that boosts search 35% | Asia Pacific
engine results, attracting a growing global audience. Advertising click through 50% | other
rates average .61%—much higher than the typical B2B average of .20-.25%.
B2B industry average
You can place a rotating banner ad (limited to 10 advertisers per site), a text ad, CtR = 10-15%**
a video, footer button or sponsored content. There are many affordable options
**MarketingSherpa, Lyris, DMA, Caslon & Co.
that will drive new customers to your website and help build your sales pipeline.
IFAI Worldwide e-newsletter is delivered to over 33,000 readers monthly,
driving website visits. IFAI Worldwide recipients are able to open and click
through to targeted content on any of the seven magazine websites. This
newsletter enjoys consistently high open rates and impressive click through
rates (see information in right column).
Specialty Fabrics Review weB RAteS 2011
online adVertisinG rates 1 month 3 months 6 months 1 year
e-newsletter
oPPortunities
Home Page exclusive Banner $1,495 $3,995 $6,995 $12,995
12 monthly issues
Home Page exclusive Video $995 $2,795 $5,295 $9,995 $200 per month
Banner Ads $695 $1,595 $2,495 $3,995 $400 per month top position
Sponsored Content $595 $1,495 $2,395 $3,595
text Ads $395 $895 $1,495 $2,395
Footer Buttons $295 $695 $1,295 $1,995
Follow Specialty Fabrics
Review on Twitter and
Facebook!
4 IFAI Integrated Media Kit 2011

5. IFAI Integrated Media: ShOWS
Contact IFAI today to
plan your cross-media
Specialty Fabrics Review
marketing strategy!
Shelly Arman
Sales Coordinator
Industry experts since 1915 > www.specialtyfabricsreview.com
+1 651 225 6987
Specialty Fabrics Review is the official publication of IFAI Expo Americas.
800 436 2408
searman@ifai.com
kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester
grommets pvc banners nonwovens containment liners shades medical buoys
structures conductive frames belts safety enclosures fiberglass sails shades
membranes shelters screens turf upholstery polypropylene sewing protective
welding sealing fasteners kevlar canopies geocells tarps tents mesh scrim
ptfe silicones polyester grommets pvc banners nonwovens containment liners
shades medical buoys structures conductive frames belts safety enclosures
fiberglass sails shades membranes shelters screens turf upholstery
polypropylene sewing protective welding sealing fasteners kevlar canopies
geocells tarps tents mesh scrim ptfe silicones polyester grommets pvc banners
oPPortunities
nonwovens containment liners shades medical buoys structures conductive
frames belts safety enclosures fiberglass sails shades membranes shelters
screens turf upholstery polypropylene sewing protective welding sealing
fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones
polyester grommets pvc banners nonwovens containment liners shades
medical buoys structures conductive frames belts safety enclosures fiberglass
sails shades membranes shelters screens turf upholstery polypropylene
exhibit space
sewing protective welding sealing fasteners kevlar canopies geocells tarps
tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens
containment liners shades medical buoys structures conductive frames belts
safety enclosures fiberglass sails shades membranes shelters screens turf
upholstery polypropylene sewing protective welding sealing fasteners kevlar
canopies geocells tarps tents mesh scrim ptfe silicones polyester grommets
pvc banners nonwovens containment liners shades medical buoys structures
conductive frames belts safety enclosures fiberglass sails shades membranes
Sponsorship
shelters screens turf upholstery polypropylene sewing protective welding
sealing fasteners kevlar canopies geocells tarps tents mesh scrim ptfe silicones
polyester grommets pvc banners nonwovens containment liners shades
medical buoys structures conductive frames belts safety enclosures fiberglass
sails shades membranes shelters screens turf upholstery polypropylene
sewing protective welding sealing fasteners kevlar canopies geocells tarps
tents mesh scrim ptfe silicones polyester grommets pvc banners nonwovens
containment liners shades medical buoys structures conductive frames
belts safety enclosures fiberglass sails shades membranes shelters screens
Print and website
turf upholstery polypropylene sewing protective welding sealing fasteners
kevlar canopies geocells tarps tents mesh scrim ptfe silicones polyester
grommets pvc banners nonwovens containment liners shades medical buoys
structures conductive frames belts safety enclosures fiberglass sails shades
membranes shelters screens turf upholstery
advertising
polypropylene sewing protective welding sealing
fasteners kevlar canopies geocells tarps tents
mesh scrim ptfe silicones polyester grommets
pvc banners nonwovens containment liners
25-27 shades medical buoys structures conductive
frames belts safety enclosures fiberglass
October 2011 sails shades membranes shelters screens turf
upholstery polypropylene sewing protective
Baltimore welding sealing fasteners kevlar canopies
Maryland, USA geocells tarps tents mesh scrim ptfe silicones
leading the way in specialty fabrics
ifaiexpo.com
“MMI enjoyed 105 quali-
fied leads the first day
in Orlando! IFAI Expo
Americas is THE show to
go to—the most popular
photo: fl ickr.com /photos /cynicaloptimist
license: creativecommons.org / licenses / by/ 3.0
show. In addition to new
contacts, exhibiting gave
Expo2011_HouseAd1.indd 1 11/22/10 11:21:44 AM
us the opportunity to
IFAI Expo Americas network with other exhibi-
tors and reminisce with
The largest event for the technical textile and non-woven industry offers
hundreds of customers
the best face-to-face marketing opportunities. An impressive 74% of our
and suppliers.
exhibitors return year after year and many of them tell us it's the single
most important show for them. We bring employees to the
show that may otherwise
Invest in the preeminent show and promote your company in the official never get the opportunity
show publications: the IFAI Expo Americas Show Guide and Specialty to meet our customers and
Fabrics Review. vendors, so it’s great for
them and MMI because it
helps in customer service
IFAI expo Americas 2011 eXHIBIt SPACe RAteS to meet the people you
For information on the deal with on a daily basis.
booth size/tyPe iFai member rate non-
members IFAI Expo Americas
on or before after June 1 Show Guide and While showing isn’t cheap,
June 1
Specialty Fabrics
we realize that one good
heiGht restriction 8 ft. (2.44m) Review, see page 2.
new customer could more
10’ x 10’ Standard (3.05m x 3.05m) $2,720 $3,010 $3,110
than pay for the entire
10’ x 10’ Corner (3.05m x 3.05m) $2,935 $3,230 $3,330 show. We also took advan-
heiGht restriction 40 ft. (12.2m) tage of advertising oppor-
tunities in the Review and
10’ x 20’ Island (3.05m x 6.1m) $6,105 $6,545 $6,745
the Expo Americas Show
10’ x 30’ Island (3.05m x 9.14m) $7,980 $8,425 $8,625
Guide. The Expo Guide
20’ x 20’ Island (6.1m x 6.1m) $9,680 $10,280 $10,480 is THE book people take
20’ x 30’ Island (6.1m x 9.14m) $14,405 $15,145 $15,345 home. They use it, mark
it up, and take it home.”
20’ x 40’ Island (6.1m x 12.2m) $18,580 $19,290 $19,640
30’ x 30’ Island (9.14m x 9.14m) $21,495 $22,500 $22,700 nick Rivera, Production Manager
MMI textiles Inc.
20’ x 50’ Island (6.1m x 15.24m) $22,620 $23,710 $23,910 Rocky River, oH
30’ x 40’ Island (9.14m x 12.2m) $27,215 $28,495 $28,795
30’ x 50’ Island (9.14m x 15.24m) $33,905 $34,435 $34,635
40’ x 40’ Island (12.2m x 12.2m) $36,235 $37,435 $37,735
www.IFAI.CoM 5

6. IFAI Integrated Media: ShOWS
Contact IFAI today to
plan your cross-media
Specialty Fabrics Review
marketing strategy!
Shelly Arman
Sales Coordinator
Industry experts since 1915 > www.specialtyfabricsreview.com +1 651 225 6987
Specialty Fabrics Review is the official publication of IFAI Expo Asia. 800 436 2408
searman@ifai.com
At last... A dynamic trade exhibition
and conference dedicated to
the technical textiles marketplac
e in Asia Pacific.
“We are exhibiting
because of excellent
contacts from IFAI,
great support/
Pictured here is the exciting new Marina
Bay Sands Resort & Conference Center
where IFAI Expo Asia 2011 will take
place.
Asia 2011 organization and
the opportunity to
Technical Sessions will include:
Medical and Healthcare Applications •
Geosynthetic Applications for Infrastructure
Technical Nonwoven Applications • E-Textiles
Protective Clothing • Automotive Materials
and Smart Fabrics • Sustainable Textiles
• Architectural Shade and Structures
increase business
if aiex p o a sia .com
in Asia.”
0810RV-ExAsia_new.indd 1 8/24/10 4:18:10 PM
Andreas wilhelm
Market Manager
IFAI Expo Asia Verseidag-Indutex GmbH
Krefeld, Germany
At last... a dynamic trade exhibition and conference dedicated to the
technicaltextiles marketplace in Asia-Pacific region.
For information on
Position your company with other leaders in the technical textiles the IFAI Expo Asia
Show Guide and
industry. IFAI Expo Asia 2011 will be a prominent showcase for all
Specialty Fabrics
companies conducting business in the Asia Pacific region.
Review see page 2.
Expand your presence by combining your exhibit with an ad in the
Expo Asia Show Guide and Specialty Fabrics Review, both of which will
U.S. exhibitors are
be distributed to all show participants.
eligible for special
pricing discounts
through an award
BEFORE AFTER
A: STAND SIZE jUNE 1 jUNE 1 TOTALS from the U.S. Depart-
ment of Commerce.
Shell Scheme rates Option available in multiples of 9 sqm only.
Contact todd Lindemann
❑ Standard Shell U.S.$355 per sqm U.S.$380 per sqm
to find out more.
_____________ sqm x Standard Shell rate (See next page.)
❑ Enhanced
U.S.$380 per sqm U.S.$405 per sqm
Shell
standard shell scheme enhanced shell scheme
_____________ sqm x Enhanced Shell rate entitlements entitlements
(per 9sqm) (per 9sqm)
Raw Space rate 27 sqm and above only. » white laminated wall » white laminated wall
partitions partitions
❑ Raw Space U.S.$325 per sqm U.S.$350 per sqm » 1 x fascia board with » 1 x fascia board with
company’s name and stand company’s
_____________ sqm x Raw Space rate number name and stand number
» 1 x information counter » 1 x curve counter (1mH)
IFAI Members deduct 5% » 2 x white folding chairs » 1 x barstool
» 1 x wastepaper basket » 1 x wastepaper basket
Total Section A » 2 x 40W fluorescent lights » 1 x round discussion table
» 1 x 13amp/220V single- » 2 x black leather arm chair
B: OPEN SIDES phase » 1 x 40W fluorescent lights
power point » 1 x 13amp/220V single-
❑ 2 open sides U.S.$250
» 9sqm of needle punch carpet phase
❑ 3 open sides U.S.$500 power point
» 2 x 100w spotlight
❑ 4 open sides U.S.$750 » 9sqm of needle punch
carpet
Total Section B
TOTAL BOOTh COSTS
6 IFAI Integrated Media Kit 2011 rev. 12.07.2011

7. IFAI Integrated Media: PUBLICATIONS
Contact IFAI today to
plan your cross-media
Fabric Architecture marketing strategy!
Shelly Arman
Design for sustainability > www.fabricarchitecturemag.com Sales Coordinator
+1 651 225 6987
800 436 2408
searman@ifai.com
Circulation: 8,000
Readership: 21,600
Architects and the construction industry have been among the earliest
adopters of efforts to reduce the world’s carbon footprint. Fabric
Architecture is uniquely positioned to educate professionals about the
benefits of sustainability of fabric and fabric components.
Six issues a year reach 8,000 readers: architects, landscape architects, Fabric Architecture readers
designers, property developers and other construction professionals. 77% Architects/Designers
They keep past issues for future reference and pass them along, reach- 20% Contractors/Engineers/
Specifiers (CSS)
ing an audience of 21,600. 3% Schools/Libraries/Other
sustainability PortFolio 15th annual sourcebook
March/April Issue April Issue Duvall Design has had
this annual showcase of projects, includes the Sourcebook provides technical
sources for suppliers and fabricators of reference information to architects and great success through
fabric architecture, awnings, canopies and designers. this supplement is distributed advertising in Fabric
shade systems. Distributed at the AIA at the AIA national convention and is
national convention, this issue includes tipped into the July/August issue of Architecture magazine.
an amazing portfolio of work showcasing Fabric Architecture magazine. We have received many
FA advertisers.
phone calls due to an ad
Fabric Architecture PRInt RAteS 2011 we ran and have fielded
ad size issues hiGh-imPact many inquiries from
[4-color] oPPortunities
6x 4x 1x your readership. Thank
Special high visibility
FP $3,875 $4,235 $4,695 options are affordable. you for all you do for the
2/3 P $3,255 $3,760 $4,155 Call today to find industry!!!!!!
out more. Kate Cox, Creative Director
1/2 i $2,875 $3,290 $3,895 Duvall Design
west Rockport, Maine
1/2 h $2,675 $3,085 $3,665
suPPortinG
1/3 P $1,845 $2,135 $2,845 orGanization
1/6 P $1,535 $1,825 $2,430 Fabric Structures
cV 2 $4,475
Association (FSA)
All other special positions,
add 10%. www.fabricstructures-
cV 3 $4,375 For a 12X rate, subtract 3%
on all insertions.
association.org
cV 4 $4,695 An advertising agency
discount of 15% is available
center spread $4,475 to all agencies and to
companies submitting
their own ad placements.
toc 1, 2, edit $4,475
IFAI members earn a 3%
discount on all ads.
Page 1 $4,475
rev. 12.07.2011 www.IFAI.CoM 7

8. IFAI Integrated Media: ONLINE
Contact IFAI today to
plan your cross-media
Fabric Architecture marketing strategy!
Shelly Arman
Design for sustainability > www.fabricarchitecturemag.com Sales Coordinator
+1 651 225 6987
800 436 2408
searman@ifai.com
Monthly visitors: 7,800
Avg impressions: 14,400
click throuGh
rates (ctr)
website banner ads
Fabric architecture: .63%
B2B industry average
CtR = .20-.25%**
e-newsletter
iFai worldwide
e-newsletter (ctr)
24% | USA
Website and e-newsletter 48% | Canada
32% | Latin America
The Fabric Architecture website offers high visibility and immediate results. 27% | europe
The extensive article archive provides a wealth of information that boosts search 35% | Asia Pacific
engine results, attracting a growing global audience. Advertising click through 50% | other
rates average .63%—much higher than the typical B2B average of .20-.25%.
B2B industry average
You can place a rotating banner ad (limited to 10 advertisers per site), a text ad, CtR = 10-15%**
a video, footer button or sponsored content. There are many affordable options
**MarketingSherpa, Lyris, DMA, Caslon & Co.
that will drive new customers to your website and help build your sales pipeline.
IFAI Worldwide e-newsletter is delivered to over 33,000 readers monthly,
driving website visits. IFAI Worldwide recipients are able to open and click
through to targeted content on any of the seven magazine websites. This
newsletter enjoys consistently high open rates and impressive click through
rates (see information in right column).
Fabric Architecture weB RAteS 2011
e-newsletter
online adVertisinG rates 1 month 3 months 6 months 1 year
oPPortunities
Home Page exclusive Banner $1,495 $3,995 $6,995 $12,995
12 monthly issues
Home Page exclusive Video $995 $2,795 $5,295 $9,995 $200 per month
Banner Ads $695 $1,595 $2,495 $3,995 $400 per month top position
Sponsored Content $595 $1,495 $2,395 $3,595
text Ads $395 $895 $1,495 $2,395
Footer Buttons $295 $695 $1,295 $1,995
Follow Fabric Architecture
on Twitter and Facebook!
8 IFAI Integrated Media Kit 2011

9. Contact IFAI today to
plan your cross-media
Fabric Architecture marketing strategy!
Shelly Arman
Editorial calendar Sales Coordinator
+1 651 225 6987
800 436 2408
January/February July/august editorial staFF searman@ifai.com
Schedule of values 2 (where does the South America: new (fabric) world susan niemi
money go?) – Awnings/Canopies on the rise Associate Publisher iFai publications
Green roof case study Green roof case study +1 651 225 6984
Continuing ed: new graphics for Continuing ed: Designing with etFe 800 319 9239
buildings
bonus distribution srniemi@ifai.com
bonus distribution ItMA (Int’l textile Machinery Assoc)
IFAI expo Asia 2011 Asia 2011 + Advanced textiles 2011 bruce wright
Singapore; Mar 22-25 Barcelona, Spain; Sept 22-29
editor
IFAI Canada expo 2011 Construct 2011; Chicago, IL
Québec, Canada; Feb 3-5 Sept 13-16
+1 651 225 6953
tent expo 2011; St. Pete Beach, FL ASLA 2011 Convention expo and
bnwright@ifai.com
Jan 24-27 Annual Meeting; San Diego, CA;
oct 30-nov 1 Juliana wallace
the Rental Show 2011 (ARA)
Las Vegas, nV; Feb 27-Mar 2 ad close/materials due
web Content Developer
neCPA expo 2011/MFA Upper May 17/Jun 3 +1 651 225 6927
Atlantic Regional workshop jrwallace@ifai.com
Springfield, MA; Jan 27-29 september/october
Assoc of Collegiate Schools of Regenerative landscapes
Architecture (ACSA) 2011 Annual
Green roof application
Mtg; Quebéc, Canada; Mar 3-6
Continuing ed: energy considerations
ad close/materials due
nov 17/Dec 3 bonus distribution
IFAI expo 2011; Baltimore, MD;
oct 25-27
march/april RISe Conference (Research,
Innovation & Science for engineered
Sustainability Portfolio Fabrics); Baltimore, MD; tBD
Products, Services 26th Annual IIDeX/neocon Canada
bonus distribution expo (International Interior Design
Index 11 exposition); toronto, Canada; tBD
Geneva, Switzerland; Apr 12-15 tappi PeeRS (Pulping, engineering,
American Institute of Architects environmental, Recycling and
iFai websites
(AIA) nat’l Convention Sustainability) Conference;
new orleans, LA; May 12-14 norfolk, VA; tBD
outlook Conference 2011 PAMA + Canvas Products Association specialtyfabricsreview.com
white Sulfer Springs, wV; May 2-3 Zone 7 Convention; Pittsburgh, PA;
tBD fabricarchitecturemag.com
ad close/materials due
Jan 17/Feb 3 ad close/materials due fabricgraphicsmag.com
Jul 17/Aug 3
sourcebook 15 geosyntheticsmagazine.com
Hardware: cables, fittings, november/december intentsmag.com
connections
ad close/materials due
London 2012 olympics buildings marinefabricatormag.com
Feb 17/Mar 3 Kinetic/dynamic buildings
Green roof case study upholsteryjournalmag.com
Continuing ed: Intelligent skins/
may/June facades
ifai.com
China – new markets, latest designs ad close/materials due
Green roof application Sep 17/oct 3
Continuing ed: PV+ fabric basics
bonus distribution
Green Roofs for Healthy Cities; tBD
ACASPA 2011 Convention (Australian
Canvas and Synthetic Products
Association); Sydney, Australia;
Jul 23-25
oFPAnZ (outdoor Fabric Association
of new Zealand); tBD
ad close/materials due
Mar 17/Apr 3
Industrial Fabrics
Association International
1801 County Road B W.
Roseville, MN 55113
800.225.4324
Fax:1 651 225 6966
www.ifai.com
Bonus distribution is subject to change.
www.IFAI.CoM 9

10. IFAI Integrated Media: PUBLICATIONS
Contact IFAI today to
plan your cross-media
Fabric Graphics
marketing strategy!
Shelly Arman
Sales Coordinator
Your source from inspiration to application > www.fabricgraphicsmag.com +1 651 225 6987
800 436 2408
searman@ifai.com
8,000
Circulation:
Readership: 21,600
Digital technology is the fastest-growing method of printing textiles. In the
United States, wide format printing continues to grow at about 10 percent
per year. The U.S. sustainability movement is a key issue driving growth in
the soft signage market.
The 8,000 readers of Fabric Graphics are printers, sign makers and custom
fabric product manufacturers making tents, exhibit displays, point of pur- Fabric Graphics readers
chase display, interior and exterior advertising, awnings and much more. 20% Printers (commercial,
digital, wide, fabric)
Six issues a year are passed along to 21,600 such industry professionals.
18% Indoor adv./POP
Fabric GraPhics buyer’s Guide 12% Awnings/Canopies
12% Signs
Published in July, this comprehensive directory of suppliers includes
hundreds of products across the entire supply chain: fabrics, films 11% Exhibits/Displays
and finishes; equipment, inks and accessories; and end products 10% Custom canvas (truck
and services. covers, tents)
9% Outdoor adv.
8% Flags/Banners
Fabric Graphics PRInt RAteS 2011
hiGh-imPact “The Fabric Graphics
ad size issues
oPPortunities
[4-color] Fabric Substrates for
6x 4x 1x Special high visibility
options are affordable. Digital Printing list
FP $3,280 $3,685 $4,095
Call today to find is the most complete
2/3 P $2,735 $3,145 $3,355
out more. list I have ever come
1/2 i $2,515 $2,895 $3,115
across. Bar none. It will
1/2 h $2,295 $2,675 $2,930 suPPortinG be extremely usable
1/3 P $1,855 $2,065 $2,375 orGanization
for my business. I’ve
$1,565 $1,875
Fabric Graphics
1/6 P $1,355 been working in the
Association (FGA)
cV 2 $4,145 All other special positions,
www.fabricgraphicsassociation.com
industry for 14 years.
add 10%.
cV 3 $3,525 For a 12X rate, subtract 3% I commend you. I find
on all insertions.
cV 4 $4,295 An advertising agency the magazine very
discount of 15% is available
center spread $6,645 to all agencies and to informative.”
companies submitting their
own ad placements. Bill Buyers
toc 1, 2 $3,985 IFAI members earn a 3% BuyRes Graphic Design
discount on all ads.
editorial $3,585
Page 1 $3,945
rev. 12.07.2011
10 IFAI Integrated Media Kit 2011

11. IFAI Integrated Media: ONLINE
Contact IFAI today to
plan your cross-media
Fabric Graphics marketing strategy!
Shelly Arman
Your source from inspiration to application > www.fabricgraphicsmag.com Sales Coordinator
+1 651 225 6987
800 436 2408
searman@ifai.com
Monthly visitors: 3,020
Avg impressions: 5,774
click throuGh
rates (ctr)
website banner ads
Fabric Graphics: .62%
B2B industry average
CtR = .20-.25%**
e-newsletter
iFai worldwide
e-newsletter (ctr)
24% | USA
Website and e-newsletter 48% | Canada
32% | Latin America
The Fabric Graphics website offers high visibility and immediate results. The 27% | europe
extensive article archive provides a wealth of information that boosts search 35% | Asia Pacific
engine results, attracting a growing global audience. Advertising click through 50% | other
rates average .62%—much higher than the typical B2B average of .20-.25%.
B2B industry average
You can place a rotating banner ad (limited to 10 advertisers per site), a text CtR = 10-15%**
ad, a video, footer button or sponsored content. There are many affordable
**MarketingSherpa, Lyris, DMA, Caslon & Co.
options that will drive new customers to your website and help build your
sales pipeline.
IFAI Worldwide e-newsletter is delivered to over 33,000 readers monthly,
driving website visits. IFAI Worldwide recipients are able to open and click
through to targeted content on any of the seven magazine websites. This
newsletter enjoys consistently high open rates and impressive click through
rates (see information in right column).
Fabric Graphics weB RAteS 2011
online adVertisinG rates 1 month 3 months 6 months 1 year
e-newsletter
oPPortunities
Home Page exclusive Banner $1,495 $3,995 $6,995 $12,995
12 monthly issues
Home Page exclusive Video $995 $2,795 $5,295 $9,995 $200 per month
Banner Ads $695 $1,595 $2,495 $3,995 $400 per month top position
Sponsored Content $595 $1,495 $2,395 $3,595
text Ads $395 $895 $1,495 $2,395
Footer Buttons $295 $695 $1,295 $1,995
Follow Fabric Graphics on
Twitter and Facebook!
www.IFAI.CoM 11