Non-technical introduction to the importance of the web

1. The Principles of Web TechnologyManagement http://purl.org/net/wtm sopek@makolab.com Principia Webica

2. Plan Week 1: The history and current status of the World Wide Web Week 2: Web design principles – networks & servers Week 3: Web design principles – Web clients, web programming Week 4:Management of Open Source Web Servers and databases Week 5: Management of Microsoft Web Servers and databases Week 6:Management of specific Web systems (CMS, Web services, Intranets) Week 7: Addressing the dangerous aspects of the Web

3. The history and current status of the World Wide WebWhy ? Why is the Web so important ? Web is more important than any previous medium of communication. McLuhan: “The medium is the message”http://en.wikipedia.org/wiki/The_medium_is_the_message Web has changed the notion of Space, Time, Perfection, Togetherness, Knowledge, Matter & Hope.

4. The history and current status of the World Wide WebWhat are Web characteristics? The Web is the HIGHER level of the Net The Web is implemented via application layer protocol: HTTP The content representation language is HTML HYPERLINK is the most important building block of the Web”:<a href=”http://purl.org/net/sopek”>My Blog</a> The addressing system, DNS is of key importance to the Web— it alone provides URL/URI addresses (locators & identifiers) Servers and browser are created using very sophisticated software

5. The history and current status of the World Wide WebWhat are Web characteristics? Web design principles (http://www.w3.org/DesignIssues/Principles.html) Simplicity Modularity Tolerance Decentralization Allows for Independent Inventions Principle of Least Power

6. The new medium Non-Technical approach to WEB

7. The history and current status of the World Wide Web The medium is the message McLuhan (1964) “Understanding Media: The Extensions of Man” What is medium? It is "any extension of ourselves“ Traditional McLuhan “media” types – books, mechanization, automation, movies, electricity, electric lighting, telegraph, printing & typography, radio, telephone, TV

8. What is the message of the Web as The Medium? — SPACE

9. What is the message of the Web as The Medium? — SPACE

10. What is the message of the Web as The Medium? — SPACE Notion of SPACE has changed The distance on the web is measured in hyperlinks. The physical dimensionality of the web is ZERO (as opposed to Internet) The logical dimensionality of the web is infinite. The perceptive dimensionality of the web is SPATIAL. Web is a collection of spaceless places connected by links added voluntarily “Web ‘space’ necessarily has a moral dimension.” (David Weinberger)

11. What is the message of the Web as The Medium? - TIME Notion of TIME has changed The “Internet Time” is supposedly seven times faster than real-world time. (David Weinberger) The time on the web is threaded On the web things can go truly in parallel. The web can keep the past frozen and always available for inspection.

12. Lab work 1. 1) Register at: http://purl.org/net/wtm(password: ‘gdanska’) 2) Register at Delicious (http://www.delicious.com/)(if you can’t use notepad to keep links 3) Explore the web for topics:- social aspect of the web- notion of space & time on the web- McLuhan media theory & the Web- web design principles 4) Add every interesting page to Delicious or your notepad file 5) Mark the 3 most important (to you) sites you have found on a given topic.

13. What is the message of the Web as The Medium? - PERFECTION Notion of PERFECTION has changed Web is a mess  „ The web will always be a little bit broken” – Tim Berners-Lee But it scales up to infinity of possibilities … Web has broken corporate „Towers of Power” „Hyperlinks subvert hierarchy” – ClueTrain Manifesto „The Web celebrates our imperfection” (David Weinberger) Nature: The principle of least action — Web: Principle of Least Power

14. What is the message of the Web as The Medium? - TOGETHERNESS Notion of SOCIALITY has changed Social Network Revolution — Web 2.0 The effect of Togetherness on business – GROUNDSWELL Economy of Pull

15. What is the message of the Web as The Medium? - KNOWLEDGE Notion of „TO KNOW” has changed Wikipedia Revolution Benefits and dangers of „Google as a verb” Everything is Miscellaneous Is Web “To Big to Know” ?

16. What is the message of the Web as The Medium? - KNOWLEDGE Where is today’s Web on the knowledge pyramid ? ???

17. What is the message of the Web as The Medium? – MATTER & REALITY Notion of REALITY has changed Does Web describe reality or creates Simulacrum (hyperreal world) Narrationand narration creators “Likeinink” – the persistence of web messages

18. What is the message of the Web as The Medium? – HOPE & Global Politics Notion of POLITICS has changed Impact of political blogging Impact of Twitter on Media The impact of Wikileaks Why regimes around the world try to crack or censorship Internet? HOPE against all odds ?

19. Lab work 2. Remeber: http://purl.org/net/wtm Explore the web for topics: Imperfect aspects of the Web Cluetrain Manifesto Dangers of Google Dangers of FaceBook The importance of Twitter for journalism The importance of WikiLeaks for politics 3 pages per topic

20. The history and current status of the World Wide Web Understanding WEB