1. February 15th 2010 Hotel direct websites Rospars Sophia MBA 2

2. The hotels For my next holidays, I want to go to Greece. I will chose a high standard boutique hotel in the center of Athens These are the two hotels that I am going to analyze:

3. Find these websites on Google … … by brand name Magna Grecia Boutique Hotel Ranked in 1st position 3rd party sites: www.promovacances.com www.booking.com www.splendia.com www.caupona.fr www.tripadvisor.com

4. Find these websites on Google … … by location, hotel type Magna Grecia Boutique hotel Ranked firston the Google search 2nd on the map location of Google search No “competiting” hotels  very easy to find if we don’t know the hotel’s name

5. Find these websites on Google… … by brand name Delphi Art Hotel Ranked in 1st position on Google search 3rd party sites: www.booking.com www.expedia.fr www.hotelinfo.com www.hotels.com www.promovacances.com www.vener.com

6. Find these websites on Google… … by location, hotel type Delphi Art Hotel Ranked in 5th position on the Google search Ranked in 3rd position on the Google map search 2 “competiting” hotels: Art Hotel Athens Epoque hotel

7. How easy is the site to use

8. Easy of access to information: toolbar with the principal categories Available in 4 languages

9. Description of each guestroom of the hotel Various pictures of the guestrooms

10. Enumeration of the various facilities of the hotel Detailed description of the facilities

11. Attractions near the hotel Map location of the hotel How to come to the hotel

12. Prices are not posted on their website One has to make a reservation request to know the exact price of his/her stay

13. How easy is the site to use

14. Easy of access to information: toolbar with the principal categories Special offers on the main page

15. Detailed description of each guest room type, followed by a photo

16. Not a very rich description of the hotel’s amenities…

17. Light description of Athens’ sightseeing and activities to do by night – It does not really mention any particular site to visit Map location of the hotel

18. No prices are shown in the hotel’s website… I have to check the availability and the rates directly online towards the hotel’s booking engine Also, I could check the accommodations’ rates through the “online booking box showed on the homepage

19. Booking engine of those hotels I can make a reservation request directly on the website General policies and cancellation conditions

20. Booking engine of those hotels The URL of Delphi Art Hotel’s booking engine is: https://www.booking-business.biz/ I can check online availability and rates, according to my stay’s dates On one click, I can have the detailed reservation policy Booking engine available in 13 languages Security payment is guaranteed

21. Which hotel is doing a better direct sell effort? Magna Grecia Boutique Hotel Very easy to find on the Google search - if we don’t know the brand name and if we look for a boutique hotel in Athens - Easy of access to information thanks to the toolbar on the homepage Detailed description on accommodations and on the hotel’s facilities Reservation request done directly on the hotel’s website Well presented and easy to use