Over the last couple of years Stamicarbon and Sopheon configured Accolade to support 2 parallel processes: the Innovation Management process and the IP Management process. This is a unique case and a good example of tying IP management closer into Innovation Management. Today, most companies only have IP as one of the functions in their NPD process. IP Management is a business process in itself, with specific actions, deliverables, timelines, and regulations. The role of IP as one of the functions within an NPD process is only to assess feasibility of a new product or technology from a FTO perspective (Free to Operate). In the Case of Stamicarbon the Patented IP “IS” the new product, this is what they license to manufacturers. This slide deck will inform you how Stamicarbon manages its Patent Application processes in a very special configuration, next to and intertwined with the usual NPD process configuration. Presenters Jan Willem Goedmakers, Stamicarbon’s Head of IP and IP Application process owner and Huub Rutten, Sopheon’s VP of Research and Co-Founder discuss: • How IP application management is managed as a separate process and how it is supported by Accolade. • How IP Assessment is integrated in the NPD process and how IP opportunities are scored. • The Stamicarbon alignment of the IP Applications process and the NPD process View the full recording: http://budurl.com/hdkg

1. “IP & Innovation”
at
Stamicarbon
Head of IP, Stamicarbon
Jan-Willem Goedmakers
VP Research Sopheon, co-Founder
Huub Rutten
An Orientation for Innovation Managers
and Heads of IP
Join the conversation: #IPmgmt

2. Agenda
● Presentation Jan Willem Goedmakers
• Stamicarbon Business and the Strategic IP Management therein
• What is IP Management at Stamicarbon in practice: some depth
• Organizational aspects
● Presentation Huub Rutten
• Walkthrough the Accolade configuration that supports both IP Management
and the Innovation process at Stamicarbon – live software
● Time for questions

3. How to align IP process with
Business Strategy
Sopheon Webinar May 26 2015
Jan-Willem Goedmakers
Head of IP
Stamicarbon b.v.
3

4. Stamicarbon Introduction
Stamicarbon Business Strategy & Innovation Process
Implementation
4Sopheon Webinar May 2015

5. 5
Urea: from Plant to Plant
Contractor
Plant Owner /
Producer
Trader Farmer
As the market leader in urea fertilizer technology licensing,
Stamicarbon has designed >50% of the world’s urea plants
Licensor
Urea: the world’s most used fertilizer!
Sopheon Webinar May 2015

6. 6
Stamicarbon
The Licensing and IP Expert Center of Maire Tecnimont Group
• Stamicarbon, the Licensing and IP Expert Center for
Maire Tecnimont Group of companies
• Based in the Netherlands and offering advanced
technology licensing and business innovation
services worldwide
• Leaders in innovation: Proprietary Innovation
Pipeline (IPL) Methodology implemented in 2010:
400 project ideas resulting in 50 new patent
families and several projects in commercialization
stage
• Business and Technology Development in the Urea
and adjacent processes in the fertilizer chain and
downstream specialty fertilizers
Sopheon Webinar May 2015

7. Stamicarbon Introduction
Stamicarbon Business Strategy & Innovation Process
Implementation
7Sopheon Webinar May 2015

8. Innovation Pipeline (IPL) Methodology
From Embryonic Business Ideas to Commercialization
8Sopheon Webinar May 2015
Intellectual Property Management (patents/trademarks/trade secrets)

9. 9
Innovation
process
IP Process
Idea evaluation
Business
feasibility
Development Validation
Ready to
Market
Disclosure
letter
Prior art
Search
IP score
File
application
Country
pattern
Country 1
Country 2
Country 3
Country 4
prosecution
prosecution
prosecution
prosecution
Grant
Grant
Grant
Grant
Innovation Pipeline (IPL) Methodology
IP process directly integrated in Innovation Pipeline
INNOVATION PROCESS AND IP PROCESS BOTH STAGE GATE PROCESSES RUNNING IN PARALLEL
Sopheon Webinar May 2015

10. 10
IP Score
• 9 Core or breakthrough technology
• 5 non-core or adjacent technology
• 1 Other
Technology category
• 9 to be commercialized within 3 years
• 5 to be commercialized 3 – 5 years
• 1 no info on commercialization
Technology practice status
• 9 Breakthrough technology, no alternatives exist
• 5 Competitive advantage, alternatives available
• 1 other
Competitor Practice status
• 9 Broad claim & infringement detectable
• 5 medium claims & detectable OR broad claims not
detectable
• 1 Other
Ease of Enforcement
IP Scoring is based on the broadest CLAIM of the invention
TOTAL score is PRODUCT of individual scores
Sopheon Webinar May 2015

11. 11
Typical Country Pattern
EP Prio Filing
0
PCT
Argentina
Brazil
Bangladesh
Gulf Countries (GCC)
12 months
Europe (EP)
US
China
Iran
Canada
Australia
Nigeria
Eurasia (EA)
30/31 months Validation
France
Germany
UK
Netherlands
Poland
Norway
Romania
Turkey
Validation
Russia
Belarus
Turkmenistan
Azerbaijan
ArmeniaBahrain
Qatar
Saudi Arabia
Oman
Kuwait
United Arab Emirates
Fixed time period
Variable time period
Sopheon Webinar May 2015
Patent investment decisions to be made after 12 months, 30/31 months and upon Validation

12. 12Sopheon Webinar May 2015
Idea
evaluation
Business
feasibility
Development Validation
Ready to
Market
Disclosure
letter
File
application
International
phase
PCT
Country 1
Country 2
Country 3
prosecution
prosecution
prosecution
Grant
Grant
Grant
National phase
Timelines of IPL process versus IP process
Timeline not fixed!
Fixed 12 Months
Fixed 18 Months
Country 4
Country 5
Country 6
prosecution
prosecution
prosecution
Grant
Grant
Grant
12 months:
Filing decision 4000 Euros per country!!!
Total Cost patent upto grant ~15-30kEuros per country!
30/31 months:
Filing decision 4000 Euros per country!!!
Total Cost patent upto grant ~15-30kEuros per country

13. Stamicarbon Introduction
Stamicarbon Business Strategy & Innovation Process
Implementation
13Sopheon Webinar May 2015

14. RESULTS
ALIGNMENT
GOVERNANCE
SOFTWARE
AWARENESS
REWARDING
14Sopheon Webinar May 2015

15. IMPLEMENTATION
Enablers
“Actions and tools”
Governance
“rules of the game”
• ONLY Projects with IP potential
• All IP Projects (patents) linked to
innovation projects
• Budget allocated by Innovation
Center
• Head IP is member of Innovation
Committee
• Head IP is Decision Maker in Gate
reviews of Innovation process
Software
Awareness & involvement
Rewarding & Recognition
• IP projects directly linked to
innovation projects & Inventors
• IP deliverables at every stage in
innovation process
• Patent training new hires
• Patent refresher training (elearning)
• Inventor compensation scheme tied
to commercialization of innovation
• Award Ceremony inventors with top
management
15Sopheon Webinar May 2015

17. Poll Question 1
Does your company have an IP protection
process as described by Jan-Willem?
Yes, Somewhat, No

18. How does this work in practice?

19. Poll Question 2
Is your NPD process integrated with Invention
Management and IP Protection like we have
shown today?
Yes, Somewhat, No

20. 1. All Innovation content, information and process data in one integrated archive:
traceability, and optimized reuse of critical knowledge – “pure knowledge”
1. The Inventions and their related documentation
2. The new technologies/solutions/licenses that are based on and related to these inventions: all
development content from this, and decision making history
3. The entire international protection of the inventions – many search reports, other evaluations, the
entire decision making history
4. The Inventor profile
2. “One” Innovation Portfolio for Management for coherent prioritization decisions
3. “One” system gives less IT overhead for users, for the budget, for the infrastructure
Why “one” system for the 2 processes?

21. Time for Questions