Case Study Presentation

How do films get made?
It all starts with an idea
Who has this idea?
This usually could be either a writer or director.
Example: Star Wars: The Force Awakens
Concept – As of October 2010.

Next comes the pitch.
A studio must be convinced that the film is worth making. A
summary of how the film will go will normally be developed
to get the idea across.
Announced– Upon purchase of Lucasfilm by Disney, the
studio announced a targeted 2015 release date for Star Wars:
Episode VII. Followed by additional Star Wars films every two
to three years. (As of October 2012)

The studio.
The studio put together a team to make the movie. Once they
have chosen the director they find actors, and the studio also
finds the money. Occasionally a studio needs to find investors
to raise enough money.
Development - Toy Story 3 and Little Miss Sunshine
screenwriter Michael Arndt will write the screenplay for the
new Star Wars film. JJ Abrams will direct. Slated for a 2015
release. (As of November 2012)

Production
The location scouts must find the places to film the movie,
the it is ready to be made.
The director has a storyboard and what they film first
depends on which actors and locations are available.
Pre-production - Producer Bryan Burk stated that principal
photography will likely commence in Spring 2014. (As of
October 2013)
Production - Disney Studios chairman Alan Horn revealed on
April 2 that the new Star Wars had already begun filming and
most of the cast was set. (As of April 2014)

Post-production.
The raw filming (called rushes) is edited in this stage. The
music is added and sometimes actors re-record lines that
weren't clear enough.
Editing is mostly done on computers. In the past, film was
actually cut into bits and stuck back together - movie people
still say an edited film has been 'cut'.
Post-production - Completed principal photography. (As of
November 2014)

Release/Marketing.
The film is sent out to cinemas ready for the audience to view
it.
Completed- Completed principal photography. (As of
November 2015)
Release – December 17th 2015

Pride
The British independent film ‘Pride’ was positioned at no.10
on the ‘Top 20 independent UK films released in the UK and
Republic of Ireland, 2015’ with a box office gross of £3.98m.
Pride was directed by Matthew Warchus, produced by David
Livingstone, written by Stephen Beresford and
cinematography by Tat Radcliffe
Production company –
BBC Films
Calamity Films
British Film institute
Canal+
Ciné+
Ingenious media
Distributed by
Pathé
Release date:
23 May 2014

Short Brief: Thirty years after defeating the Galactic Empire,
Han Solo (Harrison Ford) and his allies face a new threat from
the evil Kylo Ren (Adam Driver) and his army of
Stormtroopers.
Star Wars: The Force Awakens
In October 2012 the studio (Disney) brokered a $4.05 billion
deal to buy Lucasfilm, and with the deal came the
announcement that they would be starting production on a
whole new trilogy of Star Wars films that would keep the epic
story going for years and years to come.

Directed by:
J. J. Abrams (who also
directed star trek)
The production lasted almost six months. Principal
photography on the movie began on May 16, 2014, and
ended in the first week of November in 2014. While some
location shooting was done in places like the Abu Dhabi
desert and the Irish island Skellig Michael, most of filming was
done at Pinewood Studios in England (which was actually
expanded to ensure that the movie had enough room to
work).
Produced by:
J. J. Abrams
Bryan Burk
Kathleen Kennedy

Production Company:
Walt Disney Pictures
Lucasfilm
Bad Robot Productions
Distributed by:
Walt Disney Studios
Motion Pictures
Release dates
December 16, 2015(Europe)
December 18, 2015(North
America)

Film budget: $200 million
Worldwide: $1,510,765,583 by January 2nd 2016
One of the main stars, Harrison Ford who also starred in
Indiana Jones, The Fugative and the previous Star Wars
sequels.
Another main star, Daisy Ridley who has only been featured in
two short films: Blue Season and Lifesaver.

Target audience: This film appeals to both the younger and
older audience as the genre and content is made for the
younger audience however, this film is an ongoing sequel that
has been released many years ago, which the older audience
at the time were young, however as this movie was a huge
success this still would appeal for that specific audience now.
This makes the film even more successful as it reaches a very
wide audience.
While the typical image of a Star Wars collector is a fanboy,
women are a big focus of The Force Awakens’ merchandise
campaign. This is likely the effect of two forces — the
popularity of the new film’s heroine Rey and a growing
awareness of the female market.

Star Wars: The Force Awakens has been given a 12A
classification in the UK by the BBFC, just days ahead of its
debut in Blighty cinemas. This places it in line with its rating in
the US, where the MPAA gave JJ Abrams' sequel a PG-13 -
making it only the second Star Wars film to get that
certification.

“Star Wars will make its real money in the mall, not the cinema”
The Star Wars franchise has generated more than $32 billion
in revenue over the past 38 years. The Force Awakens is
expected to be its biggest earner yet, but the film’s fortune
won’t be made in the cinema. It will be in the mall, where
shoppers are expected to pick up $5 billion worth of
merchandise over the next 12 months.
Star Wars: The Force Awakens is widely
expected to be a huge hit for Disney, easily
making back its $200 million budget. It’s on
track to become the third highest-grossing
film of all time, behind James Cameron’s
blockbusters Avatar ($2.8 billion) and Titanic
($2.2 billion).

“Star Wars will make its real money in the mall, not the cinema”
Disney is already the world’s biggest licensor, selling more than $45.2
billion in 2014. Merchandise is particularly important for the studio in
this age of illegal downloading. It’s much easier to torrent a film than a
to-scale toy replica of the Death Star.
Disney has made deals with scores of companies to create Star Wars
branded products, from CoverGirl to Lego. Hasbro released more than
100 new toys in the lead-up to the release of The Force Awakens.
Walmart announced it would carry more than 500 products in store and
thousands more online.
How much does the studio stand to make? It’s estimated that for every
branded item sold, Disney takes a cut between 10 and 15 percent. Star
Wars merch is expected to bring in $5 billion in sales over the coming 12
months, rising to as much as $20 billion in the next five years.

Case Study Presentation

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (19)

En vedette

En vedette (20)

Similaire à Case Study Presentation

Similaire à Case Study Presentation (20)

Dernier

Dernier (20)

Case Study Presentation