2. Generic conventions of a magazine front cover: Mast head Banner Headline Cover lines Secondary lead Feature article photo Menu strip Displays the title of the magazine Secondary lead is the second largest cover line after the headline Cover lines are the stories around the main headline Teases the audience showing what else is in the magazine This is the image that is covering most of the front cover page This is a few words to explain the main focus of the magazine this issue The banner explains what type the magazine is, gives a clue to their target audience