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WorkShop SMKC : How to produce high value content
1. La French Tech Cambodge present
How to produce high value content
Social Media Keys Cambodia 2016
2. How to produce high
value content ?
by Nicolas Sosnowiez, Snackshot co-founder, storyteller
www.digitalmarketingcambodia.com
3. Nicolas
Sosnowiez
SnackShot
13 years in digital marketing
Teacher of e-marketing @ PSE
StoryTeller, Content Maker
Former Digital & Social Media
Manager @ Ferrero
4. What is high value content ?
• Content that creates ENGAGEMENT
• Content that has a good organic reach
4
28. let’s make it clear : posting
more than 1 time a
day on Facebook :
it is doing shit.
28
29. not because I decided it, because
that’s the way Facebook’s
edgerank works.
29
30. Posting interesting matching content up
to 3 times a week is the best practice.
BUT… in some industries… Facebook
recommend more.
Please send your money to Mark Zuckerberg by
clicking here
30
31. let’s make it clear again :
your posts got to
rock
31
32. and you wonder
« how can my post rock, i’m a
restaurant, and like to promote my
Oysters »
32
33. find the answer, you got
140 seconds to create a
Tweet or a Facebook post.
33
61. You need cold content
• To anticipate posting
• to insure community entertainment
• to reach your goal
61
62. You need hot content
• Hot content is good for social media
• it is more pushed by Facebook/Twitter
• fans are more eager to engage to something
everyone’s talking about
• get into the trendy topic increase your reach
62
67. Tips
• write short
• write as much as you want as long as you are fascinating the reader
• zoom - people watch social media on mobile, show them what they need to
see, close up
• if you got nothing to say…
• don’t say it twice
• don’t copy, steal with pride
• accept failure
• avoid blur and pixels, let me show you.
67
68. now it’s your turn, you have 10
minutes to do a stunning
content for you company’s
social media network
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