ASPERA - IBM Software

1. © 2015 IBM Corporation
IBM Cloud
IBM Aspera Solution Overview
Module 1
Sebastian Osterc

2. © 2015 IBM Corporation2
 At the end of this session, you will be able to:
 Describe Aspera (the company, its technology, and why they
matter)
 Have a preliminary understanding of the use cases
 Have a basic understanding of the Aspera software portfolio,
and be able to map high level client needs to a corresponding
Aspera solution
 Know where to get additional help for identifying and
advancing opportunities
Goals for this session

3. © 2015 IBM Corporation
Our Agenda for Today
 Market trends driving the need for fast delivery of digital assets
 A brief introduction to Aspera Software
 Challenges with traditional, TCP-based approaches to file movement
 FASP™ - What is it and why should customers care?
 The Aspera portfolio
 Additional resources and contacts
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-169 Incremental incentives
registered in 2014 worth $54M of
pipeline
-52 Incentives worth $22M closed in
2014

4. © 2015 IBM Corporation
Trends
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 Big Data Explosion
– 90% of data today file-based or unstructured
– Mix of file sizes—but larger and larger files the norm
 Diversity of IP Networks—Media, Bandwidth Rates, and Conditions
– Variable bandwidth rates (slow to super-fast)
– Bandwidth rates increasing—costs decreasing
– Network media remains diverse (terrestrial, satellite, wireless)
– Conditions vary—all networks prone to degradation over distance
 Global Workflows—moving Big Data over WANs
– Teams are geographically dispersed
– Over distance, network conditions degrade
– Contemporary TCP acceleration solutions not designed for big data
transfer and replication
 Cloud Computing Grows Up
– More choices: SoftLayer, AWS, Microsoft Azure, OpenStack, HP Cloud
– No longer a niche – Netflix (transcoding), MTV (global video
distribution), BGI (genomic sequencing)

5. © 2015 IBM Corporation
Introducing Aspera
An innovator in moving the world’s biggest data at maximum speed
Capabilities:
Extreme file transfer software, Enterprise
File Sync and Share, Email/mobile/cloud
integration
Founded:
2004 in Emeryville, California
Markets Served:
Over 2000 customers in Media &
Entertainment, Government,
Telecommunications and Life Sciences
Sweet spot:
Large files/data sets, long distance,
where speed is critical
The Aspera Difference:
Patented fasp™ transport technology
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6. © 2015 IBM Corporation
Challenges with TCP and alternative technologies
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 Distance degrades conditions on all networks
 TCP performance degrades with distance
 TCP does not scale with bandwidth
 Alternative Technologies are inferior

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FASP™ — High-performance Data Transport
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 Maximum transfer speed
 Congestion Avoidance and Policy Control
 Uncompromising security and reliability
 Scalable management, monitoring and control
 Low Overhead
 Resulting in
– Transfers up to thousands of times faster
than FTP
– Precise and predictable transfer times
– Extreme scalability (concurrency and
throughput)

8. © 2015 IBM Corporation
FASP™ – performance breakthrough
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TCP transfer times limited by packet loss, delay (network distance) NOT BANDWIDTH
Aspera transfer times shorten linearly with bandwidth
Independent of packet loss, delay (network distance)
Cross US – Add 1% to 5% Intercontinental – Add 1% to 10% Satellite – Add 1% to 10%

9. © 2015 IBM Corporation
Aspera product portfolio
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10. © 2015 IBM Corporation
Aspera customer needs / product mapping
Client needs to… Aspera product
Leverage patented FASP high-speed transport technology, optimized storage I/O,
transfer and user management for automated “lights out” delivery
IBM Aspera Enterprise Server
Upload and download files and directories via a simple web browser IBM Aspera Connect Server
Easily and securely send and receive packages for file-based collection, distribution
and collaboration anywhere
IBM Aspera faspex
Provide centralized access, control and sharing of files and folders to global teams
inside and outside of the enterprise
IBM Aspera Shares
Initiate file transfers with Aspera transfer servers from a desktop or small server
(Windows, Linux, Mac OS X)
IBM Aspera Point to Point or
Desktop Client
Enable high-speed FASP file transfers to, from and across the multiple Cloud
environments with deeply integrated direct-to-cloud object storage
IBM Aspera on Demand
Deploy advanced levels of security in the DMZ for high-speed transfers within highly
restricted network environments
IBM Aspera Proxy
Give business users the ability to quickly and securely share, exchange and
synchronize large files and data sets directly from their desktop or mobile device
IBM Aspera Drive
IBM Aspera Mobile
Develop custom applications that integrate with Aspera solutions and the FASP
technology through a comprehensive set of API’s and SDK’s
IBM Aspera Developer Network
Automate collection, processing and distribution of large volumes of files and data sets IBM Aspera Orchestrator
Centralize monitoring, management and reporting of their Aspera transfer environment IBM Aspera Console
Run high-performance, scalable, multidirectional asynchronous file replications and
synchronizations between sites (business continuity/DR, content distribution)
IBM Aspera Sync
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11. © 2015 IBM Corporation
Telco, Media and
Entertainment
• Distribution of large
media assets through
their rapidly expanding
digital supply chain
Life
Sciences
• Processing Big Data sets
that are changing daily
(e.g. Genomic data)
Financial Services
• High speed
synchronization of data
across geographies for
critical business
continuity capabilities
Industry examples of large, long distance, speed critical data
IT application
development
• Sync and share of source
code and software
support images
Oil, Gas and Next
Gen Energy
• Movement of giant
seismic data sets from
remote locations across
data centers for
processing and analysis
Government
• Analysis of globally
sourced surveillance
audio and video data
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12. © 2015 IBM Corporation
The sweet spot is also found horizontally in departments like …
•Design
documents
•Testing results
• Advertising
• Media/Video
• Agency
collaboration
• Disaster
recovery site
synchronization
• Software
images, log
files
• Data migration
Marketing IT
• eDiscovery
Engineering Legal
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13. © 2015 IBM Corporation
Increase in network utilization
– from 2% to 99% for file
transfer
Customers who choose Aspera are experiencing clear business
value
Reduction in transfer times –
transfer that was taking 10
hours now 26 min.
20x
Reduction in process turnaround –
media collection to broadcast from 6 to
1.5 days
4x
97%
Business outcomes
•Speed the process synchronization for
digital supply chains
•Provide high performance distribution and
synchronization of Big Data sets
•Accelerate the reliable flow of information
and the processes that depend upon it
•Enable organizations to reliably, quickly
and securely move new workloads to/from
the cloud
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14. © 2015 IBM Corporation
Moving the World’s Data at
Maximum Speed
Aspera Value Props & Differentiators
Value Propositions Differentiating Capabilities
• Boost WAN performance with high-
speed movement of large files or large
collections of files.
• Breakthrough cost savings and
efficiency gains to organizations that
need to move large volumes of data
over public and private IP networks.
• Easy-to-deploy, fully cross-platform
(such as Microsoft™ Windows™,
Linux™, web browsers, mobile devices,
and so forth) file transfer solutions that
are file type and network agnostic.
• Transform business processes: Aspera
provides a high level of predictability
and reliability to business processes
that depend on the movement of large
files and data sets.
• Patented FASP™ technology leverages
existing wide area network (WAN)
infrastructure and commodity hardware
to achieve speeds that are up to
hundreds of times faster than FTP and
HTTP with end-to-end security, and
exceptional reliability and bandwidth
control.
• High speed interfaces to object storage
in the cloud.
• Handles high degree of concurrency
and large collections of small files in an
efficient manner.
• Proven cloud solutions: Numerous on-
demand customers and years of
experience working with cloud
infrastructure providers including IBM
SoftLayer.
Additional resources at http://w3.ibm.com/software/xl/portal/content?synKey=U497402I48306R30
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Aspera has tremendous case studies!
http://asperasoft.com/customers/
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THANK YOU
Questions and Answers
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