1. Introduction to Twitter Dogs Trust Jacqui O’Beirne Digital Marketing Manager Kate Walker Digital Marketing Assistant
2. What is Twitter? Twitter “Microblogging”/ “Micromessaging” Updating status regularly (similar to Facebook) in 140 characters or less Not locked to PC, you can “tweet” on phone, iPod Touch etc. Used by e.g. BBC/SkyNews to show when new posts are published Can help to reach an audience that may not have heard of you or your company otherwise Has many famous Tweeters, including Stephen Fry, Philip Schofield or Demi Moore. Celebs do love sharing!
3. A short history of Twitter (in 140 characters or less) Formed by US company Odeo in 2006 after day long brain storm session. Caught on @SXSW music festival, since launched online to huge success As of June 2010, 65 million posts per day = 750 tweets per second During #WC2010, a record number of tweets was reached when fans posted 2,940 tweets p/second after Japan scored vs Cameroon on June 14 The Twitter server crashed after user's were updated their status to included "Michael Jackson"@ 100,000 tweets p/hour after his death
39. Characters are precious – it’s fine to use ‘&’ to represent ‘and’, or any other shortening symbols.
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41. So, typing “hey @dogstrust, we love to see all of the cute dogs when we visit the Harefield centre! Love and licks xox” will mean we see the message as a ‘mention’ (via clicking @dogstrust) on the log in page
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43. Navigation Clicking here shows you all of the mentions Direct messages are private Retweets (the double arrow icon on the tweet) show what you have said that others have posted on their wall Search for people/item – this will return the person and anyone talking about the person/item
48. Dannii Minogue and Kelly Osbourne are having a very public spat on Twitter right now.
49. Alex Ferguson has famously banned anyone from tweeting while at Old Trafford (journalists etc) during press conferences, but interesting Rio Ferdinand is still online and is a generous Tweeter, often giving away prizes to his random followers when he reaches a certain number
50. Kirstie Allsopp of (LLL fame) really likes her Twitter account and has recently started a big debate about the pros and cons of setting homework for young children.