Hire 💕 8617697112 Chamba Call Girls Service Call Girls Agency
Eye for travel - Expedia presentation INDABA 2009
1. Eyefortravel
Shift in distribution channels:
How internet is changing the way people buy
and sell travel
May 11, 2009 – Durban, South Africa
Diego J. Lofeudo
Director of Market Management
Expedia Travel
diegol@expedia.com
18. Inventory and Rates Management
Tour Ops case study – From Volume to Rev Mgmt
Tour Ops Expedia/Hotels.com
• Fixed net rates • Flexible net rates
• Fixed allocation • Increase & decrease
• Shrinking market Inventory
• Mass market • Growing market
• Rev Mgmt Market
14 May 2009 17
19. 1 day release
ONLINE
10 rooms allotment
$60 room 1 to room 4
$80 room 5 to room 10
1 day release BSC = $720 +
10 rooms allotment
High Season
$50 room 1 to room 4
1 day release $65 room 5 to room 10 21 days release
10 rooms allotment BSC = $590 + 10 rooms allotment
$40 room 1 to room 4
Mid Season $60 room 1 to room 10
$50 room 5 to room 10
BCS = $600 -
BSC = $460 + 14 days release
Low Season 10 rooms allotment
$50 room 1 to room 10
7 days release
BCS = $500 -
10 rooms allotment
$40 room 1 to room 10
BSC = $400 - Do you need us all (TO offline and Online)? YES
Should you talk to us all the same way? NO
14 May 2009 OFFLINE 18
20. Shortening the learning curve – Usual ‘mistakes’ while @
• No thinking on selling price. Same Net rate to everybody
without understanding the financials of the partner
www.hotelscomparison.com
• Internet is one market – no rates for GCC vs Scanda
• Partnering online without the benefits of the @
• No clue about your hotel content @
• No clue about how your hotel product is sold @
• No revenue management – sign and bye
• No promotional plan – all last minute ‘help help pls!’
• No participation on UGC sites www.tripadvisor.com
• Result??!!
• Hotel losses LOTS of money by underselling rooms
• Customers book a destination more @ friendly(Thailand)
14 May 2009 19