Opportunities Internet Marketing

Opportunities offered to businesses by Internet Marketing The Internet presents businesses with great opportunities to improve their marketing effort and perhaps gain competitive advantage

The extent to which a business takes up these opportunities depends on some important considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Assuming a business has considered these things and has a clear strategy for its online channel, then the marketing benefits available from the Internet can be built into practice. ,[object Object],[object Object],[object Object],[object Object]

Opportunities for communications ,[object Object]

Communicating for promotion ,[object Object],[object Object]

In b2b markets firms need to use effective communications to build relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]

B2b relationships improve by establishing good online relationships. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Market Development ,[object Object]

Virtual Services ,[object Object],[object Object],[object Object]

24-hour service online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bricks and Clicks Hierarchy of Internet participation levels Bricks and Clicks - A mixture of online and offline transactions Clicks - All business is online Bricks and Mortar -Information

Bricks and Clicks Hierarchy of Internet participation levels ,[object Object],[object Object],[object Object]

Investigating Internet Marketing ,[object Object],[object Object]

Opportunities Internet Marketing

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