Platform A Mobile July 2008

Third Screen Media Mobile Advertising Opportunities

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audiences are on the move... follow them ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],growing at 3% per year growing at 25+% per year Mobile Offers A New Medium to Reach Targeted Audiences

The Mobile Market = Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources – Nielsen Mobile April 2008

Mobile’s 4 Media Types Source: Nielsen Mobile Q1 2008 & April 2008 40.4MM Users (WAP) Mobile Web Advertising 184.4MM Users (Text/Picture Messaging) SMS / MMS 11.2MM Users (Streaming/Pre-Roll) Video 20.8MM Users (Java/Brew) Downloadable Applications Message: 1

Mobile Internet (WAP): The Fastest Growing Mass Media Channel Source: Nielsen Mobile May 2008 Average Uniques (Millions) US MOBILE QUARTERLY WAP CONSUMPTION TREND

Mobile Web Advertising Executions

Mobile Web Advertising Executions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Retail: FedEx Kinko’s (Click to Landing Page)

Retail: Office Depot (Click to WAP)

Retail: JC Penney Creative (Click to WAP with Video)

Platform-A Mobile Solution – The Three Pillars *Source: Nielsen Mobile – Mobile Internet report April 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TSM|Network Publisher Overview

AOL Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://wap.aol.com Build a global audience that can be reached anywhere, anytime, on any device. *Source: comScore U.S. Media Matrix February 2008 **Source: M:Metrics March 2008

The Core of Any Mobile Web Campaign Must Be On-Deck in the US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Verizon Wireless Mobile Web Verizon Wireless: “VZW Today” Portal, Category Pages, Article Pages Co-Branded Ads Bank of America

Virgin Mobile USA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Targeting Capabilities

TSM Mobile Media: Campaign Insights and Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TSM mobile media campaigns are fully accountable…

[object Object],Mobile WAP Site Build

Text Message Discovery ,[object Object]

Mobile Web: The time to engage is now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Info Brian Slitt Director, Sales – Third Screen Media 617.531.6469 [email_address]

Platform A Mobile July 2008

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Platform A Mobile July 2008