Presented at Giant Conference in Charleston, SC on June

1. Agile Software Design for Startups
www.sparcedge.com
Maggie Hall
Senior UX Designer
Brad Kaloupek
Director of Design
Bryan Callahan
Director of
Commercial Services
Chad Norman
Director of Marketing

2. © 2014 SPARC LLC Proprietary and Confidential
≡2
SPARC is a software
development company
creating engaging
technology with our
Government & Commercial
partners.

3. © 2014 SPARC LLC Proprietary and Confidential
≡3
•12 UI/UX Designers
•9 Internal Products Designed & Launched
•±36 Ventures & Products Designed with Partners
•#14 Fastest Growing private company in America
by Inc. 500 in 2013.
•#1 Fastest growing private company in South
Carolina & the Software category in Inc. 500
•“SC Best Place to Work” Award-Winning Culture
3 years in a row.

4. © 2014 SPARC LLC Proprietary and Confidential
≡
Design Cycle
5
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, Iterate, Improve
SUCCESS
REPEAT
Software Development Learn, Iterate, Improve
• Sales Strategy Support
• Marketing Strategy
• Branding, Identity & Messaging
• Website Design
• Content Development
• Social Media Management
• Discovery & Research
• UX Wireframes & Design
• Prototype & Deliver
• Agile Software Development
• Effective Communication
• MVP approach to delivery
• Quality Assurance

5. © 2014 SPARC LLC Proprietary and Confidential
≡
Design Cycle
6
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, Iterate, Improve
SUCCESS
REPEAT
Software Development Learn, Iterate, Improve
• Sales Strategy Support
• Marketing Strategy
• Branding, Identity & Messaging
• Website Design
• Content Development
• Social Media Management
• Discovery & Research
• UX Wireframes & Design
• Prototype & Deliver
• Agile Software Development
• Effective Communication
• MVP approach to delivery
• Quality Assurance

6. Research
Visual
Design
Patterns
Deliver
Prototype
Example Product - The Process - Old
7 - 1 week sprints -
Deliver 3 user flows
Wireframes
3 user flows
1 week 3 weeks 1 week
Build
2 weeks

7. Research
Iterate
Wireframe Support & launch
Week 7Test
Example Product - The Process - Agile
Discovery
Week 1
Design & Build 3 User Flows
Week 2 - 6

8. © 2014 SPARC LLC Proprietary and Confidential
≡
Design Cycle
9
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, Iterate, Improve
SUCCESS
REPEAT
Software Development Learn, Iterate, Improve
• Sales Strategy Support
• Marketing Strategy
• Branding, Identity & Messaging
• Website Design
• Content Development
• Social Media Management
• Discovery & Research
• UX Wireframes & Design
• Prototype & Deliver
• Agile Software Development
• Effective Communication
• MVP approach to delivery
• Quality Assurance

9. Research - overview
Market Research
User Research
Solution
Business Goals

13. © 2014 SPARC LLC Proprietary and Confidential
≡
Design Cycle
14
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, Iterate, Improve
SUCCESS
REPEAT
Software Development Learn, Iterate, Improve
• Sales Strategy Support
• Marketing Strategy
• Branding, Identity & Messaging
• Website Design
• Content Development
• Social Media Management
• Discovery & Research
• UX Wireframes & Design
• Prototype & Deliver
• Agile Software Development
• Effective Communication
• MVP approach to delivery
• Quality Assurance

15. © 2014 SPARC LLC Proprietary and Confidential
≡
Design Cycle
16
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, Iterate, Improve
SUCCESS
REPEAT
Software Development Learn, Iterate, Improve
• Sales Strategy Support
• Marketing Strategy
• Branding, Identity & Messaging
• Website Design
• Content Development
• Social Media Management
• Discovery & Research
• UX Wireframes & Design
• Prototype & Deliver
• Agile Software Development
• Effective Communication
• MVP approach to delivery
• Quality Assurance

16. Agile Software Design for Startups
www.sparcedge.com
Maggie Hall
Senior UX Designer
Brad Kaloupek
Director of Design
Bryan Callahan
Director of
Commercial Services
Chad Norman
Director of Marketing