GEN Z 2025
Growing up in the shadow of global
meltdowns, Generation Z are used to
instability. Born in 1998 and after, they know
the world could change in an instant. They’re
saving, and planning for a paycheck in 10
years. Witnessing their Millennial siblings flail,
Gen Z have resolved to do things differently.
Intrigued and challenged by the world, they’re
constantly searching for ways to hack life and
work. Resourceful, creative, humble – and
always connected – Gen Z possess the inner
engines of a startup.
But what will Gen Z be in 2025?
Drawn to perpetual reinvention, Gen Z will
explore non-linear, overlapping paths of
education and work. The majority of Gen Z
expect to have multiple careers before they
hit 30. They will live in their own algorithm,
becoming experts in the obscure with carefully
curated digital personas. But in an instant-
everything existence, tomorrow’s grownups will
have to find new ways of coping; digital detox
will become their new therapy.
If it doesn’t work, Gen Z will find a way to fix
it. Their world view will be we-focused, not me-
focused. A desire for privacy will underline their
love of all things that eventually self-destruct.
The watchful eye of data will seek to find a
hiding Gen Z. And exposed to the breakneck
speed of culture, Gen Z will mark the end of
generations as we know it.
Meet Gen Z, the Final Generation.
GEN Z: TODAY TO 2025
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