Chapter 7 retail management assignmant

1. What are unplanned location?
Unplanned Locations are locations that do
not have centralized management that
determines what stores will be in a
development, where the specific stores will
be located, and how they will be operated.

2. There are three types of unplanned
retail location!
 Freestanding Sites
 Urban Locations
 Main street Locations

3. Freestanding - are retail locations for an
individual, isolated store unconnected to other
stores.
Advantages of Freestanding
Locations.
Disadvantages of a Freestanding
Location
 Are their convenience for
customers such as easy access and
parking.
 High vehicular traffic and visibility
to attract customers driving by.
 Modest occupancy cost
 Fewer restrictions on signs, hours,
or merchandise that might be
imposed by managements of
planned locations
 Limited trade area
 No other nearby retailers to
attract customers.
 Freestanding locations
typically have higher occupancy
costs than shopping centers.
 Have little pedestrian traffic,
limiting the number of
customers who might drop in
because they are waling by.

4. Urban Locations - Urban areas in large cities offer
three types of location.
 Central Business District
 Inner City
 Gentrified Residential Sites

5. Central Business District – is traditional
downtown financial and business area in a
city or own.
Advantages Disadvantages
 Draws many people and
employees into the area during
business hours.
 There is high level of
pedestrian traffic.
 Shopping flow in the evening
and on weekends is slow in
many CBDs.
 Vehicular traffic is limited due
to congestion in the urban
areas, and parking problem
reduce consumer convenience.

6. Inner City- is a low income residential area
within a large city.
Advantages Disadvantages
 Often achieve higher sales
volume and higher margins,
resulting in higher profits.
 Local governments will use the
right of eminent domain to buy
buildings and land and then sell
it to developers at an attractive
price.

7. Gentrified Residential Areas – the renewal
and rebuilding of deteriorating areas
Advantages Disadvantages
 Young professionals and
retired empty nesters are
moving into these areas to
enjoy the convenience of
shopping, restaurants, and
entertainments near where
they live.
 Some retailer find Urban
location attractive, particularly
in cities that are redeveloping
their urban area.
 Need to recognize the
difference in consumer needs
within these markets.
 Deal with the traffic and
parking problems in these
gentrified residential areas.

8. Main street Sites – Refers to the traditional downtown
shopping area in smaller towns and secondary
shopping areas in large cities and their suburbs.
Advantages Disadvantages
 Redevelopment efforts focus
on providing a better shopping
experience than big-box
retailers do.
 Instead of streets, they develop
pedestrian walkways.
 Pedestrian shelters equipped
with benches provide shady
resting spots for mobile
shoppers.
 Do not draw as many people as
the CBD.
 Does not offer the range of
entertainment and recreational
activates available in the more
successful primary CBDs.
 The planning organization for the
town or redevelopment often
imposes some restrictions on
Main Street store operations