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Creating Effective Posters (old version)
1. Creating Effective Posters
Content and Presentation: A High-Level View
HCI Graduate Student Organization
Iowa State University
February 8, 2005
Steven Pautz
6. Chef Customer
Focus on the final outcome,
not the ingredients or recipe.
They’re here for the meal, not the kitchen
7. Chef Customer
To create this project, we used: This project helps people:
• C++ • Avoid mistakes
• VR Juggler • Stay relaxed at work
• GLSL • Communicate better
• Who cares? • Have more fun
9. Storytelling
Here’s what we did: 90% of Big Important Things
have major problems.
1. Random cool idea
2. Build it This is not a good thing.
3. See if it works
Here’s what we’re doing to help:
4. Do the steps really matter?
• Random cool idea
• Progress towards solution
11. Conciseness
Gosh, there’s a lot of text over Long text passages discourage
here. Do you really want to read reading and reflection.
all of it? Is this actually going Concise passages encourage it.
anywhere? The only way to find
out is to trudge through the
whole thing! Skimming could
help, but it’d work much better if
this passage were actually written
to be skimable. In any case, text
exists to be read, so if a passage
doesn’t encourage reading then it
might as well not exist. To make
effective—and rememberable—
content, then, we have to
encourage reading. Needlessly-
long passages of text don’t do
this; shorter ones usually do.
13. Visuals
When in widescreen mode,
three of the C4’s screens line
up to form a single wall with a
single, extra-wide image
displayed across it. This opens
up the C4 space, giving
viewers significantly more
room.
The C4 in widescreen mode
16. Contrast
If two elements aren’t similar,
make them very different.
Concord, contrast, or conflict
“Don’t be a wimp”
17. Contrast
First Heading First Heading
Boring old text. Nothing to see
Boring old text. Nothing to see here.
here. It just goes on and on,
It just goes on and on, saying
saying nothing. Seriously, stop
nothing. Seriously, stop reading.
reading.
Second Heading
Second Heading
Boring old text. Nothing to see here.
Boring old text. Nothing to see
It just goes on and on, saying
here. It just goes on and on,
nothing. Seriously, stop reading.
saying nothing. Seriously, stop
reading.
19. Repetition
Objective
Objective
More boring old text. Nothing to More boring old text. Nothing to
see here. At least it’s not Latin. see here. At least it’s not Latin.
Method
Method
More boring old text. Nothing to
More boring old text. Nothing to see
see here. At least it’s not Latin.
here. At least it’s not Latin.
Results
Results
More boring old text. Nothing to More boring old text. Nothing to
see here. At least it’s not Latin. see here. At least it’s not Latin.
21. Alignment
A Major Project A Major Project
With a fancy subtitle! With a fancy subtitle!
What We Did What We Did
We’ve made a lot of progress. We’ve made a lot of progress. The
The end of the presentation should end of the presentation should be
be coming up soon. coming up soon.
We’ve made a lot of progress. We’ve made a lot of progress. The
The end of the presentation should end of the presentation should be
be coming up soon. coming up soon.
What We’ll Do Later What We’ll Do Later
More free food, and some More free food, and some better
better text, hopefully. Then class. text, hopefully. Then class.
26. The Big Picture
Content and Presentation
Start with the purpose
Develop content and
presentation together
It’s about the viewer’s
learning experience
(bon appétit!)
