An increasing amount of people are switching to work for themselves and become their own bosses and this growth of freelancers in Europe has far outpaced the growth of any other relevant segments of the labour market.

1. The #FutureOfWork
… Giving Superpowers to Freelancers
Aalto University, Helsinki 16/10/2018

2. A Modern Corporate Management Guide
… or Ancient Classified CIA Document?

3. Source: Central Intelligence Agency (CIA), The “Simple Sabotage Field Manual,” 1944 declassified in 2008.

4. The New York City’s subway system has reported in April 2017 that,
for the first time in 30 years:
growth was strongest
outside of the
traditional morning and
evening rush hours
The Rush Hour is Gone
… this is because people are ditching the conventional commute
to a 9-to-5 job, so they can live and work differently.

7. Predictions for the Future of Independent Work | MBO Partners, 2016
In 2027 Freelancers will be Making History
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
35.8% 39.89% 44.2% 50.9%
Non-Freelancers
Freelancers
Expected% of U.S.
Workforce that
freelances
2027: Expected year
When Majority of the U.S.
Workforce is a freelancer
102.7
101.3 99.7
98.1
96.3
94.5
92.5
90.4
88.2
85.9
83.4
80.8
90.1
83.0
79.6
76.4
73.370.4
67.6
64.8
62.2
59.357.3
86.5

8. Type
Contract
Length
Place
Protection
Employee
Open-ended
Decades
In-house
Linked to
premises
Subcontractor
Temporary
Years
Out-house
Linked to
status
Freelancer
Self-employed
Months/Days
Home/Cowor-
king space
Linked to
individual
Tasker
On demand
Hours/
Minutes
Platforms
To be
invented
Adapted from Thomas Malone | The spectrum of jobs
The Shortening of Work

9. A high degree of autonomy
They exercise control over their workload
and portfolio, giving them a greater
degree of flexibility than employees.
Payment by task, assignment, or sales
They are paid for their output – the
completion of a project, rather than their
input – number of hours worked.
Taking on business risk
They take responsibility for their finance,
social security and tax responsibilities.
How to Spot a Freelancer
Short-term relationship with clients
They can begin to work immediately
without infrastructures, funding, a
business plan and often learn business
skills as they go.
Measuring growth in unconventional
ways
They want to keep their business at a
manageable size, balancing income
generation with creativity, freedom, self-
reliance and well-being.

10. 1. Full-Time Freelancers
[40% of all EU freelancers]
Traditional freelancers who derive their primary
income from independent work and do not have
an employer nor employees.
E.g. A freelance chiropractor in a private practice.
2. Part-Time Freelancers (Moonlighters)
[45% of all EU freelancers]
Individuals with multiple sources of income
from a mix of traditional employer and
freelance work.
E.g. A freelance professor who also gives online
paid speeches and writes/sells an e-book.
3. Temporary Freelancers
[10% of all EU freelancers]
Individuals with a single employer, client, job, or
contract project where their employment status
is temporary.
E.g. A freelance consultant working for one client
on a contract basis for a month-long project.
4. Freelance Business Owners
[5% of all EU freelancers]
Freelancers who provide their services through
a limited company rather than as a solo trader.
E.g. A freelance social marketing guru with her
own one-person company.
Segmentation

14.  110.900 highly skilled own account workers (Q1 2018)
 3,2% of the active adult working population
 Largest sectors: 32,2% professional, scientific and technical (eg IT)
followed by 17,4% human health and social work
In Finland?

15. “I offered Richard the service of my free lances, and he refused
them—I will lead them to hull, seize on shipping, and embark for
Flanders; thanks to the bustling times, a man of action will always
find employment”.
- Sir Walter Scott in Ivanhoé (1820)

16. Consultants PR/Marketing prof. IT prof. Journalists/Cartoonists
Real estate prof. Artists Translators/Interpreters Magicians
Football players Top models Headhunters Editors
Interior designers Meteorologists Virtual assistants Therapists
Social workers Detectives Fitness trainers Photographers
Social media prof. Exotic dancers Actors/Film Makers Game developers
Bloggers Opera singers Tour guides Fortune Tellers
Buskers Yoga instructors Landscape Gardeners Personal coaches
Senior carers/Nannies Chiropractors Web developers Bitcoin miners
Examples of Freelancers

17. freelancer employee
unemployed employed
amateur professional
consumer producer
c
user provider
Sliding Roles
c c c

18. Admin
burdens
Access to
finance
Digital
infrastruc-
tures
Crossbord-
er work
Social
security
Missclass-
ificationLate
payments
Upskilling
Procurement
rules
Microbiz
support
Prof.
qualifications
recognition
Tax & VAT
Work-life
balance
Proper
counting
Gig
economy
Recognition
& definition
Coworking
support
Issues Affecting Freelancers

20. Globalisation
Faster lifestyles
Technological revolution
Demographic changes
Increased mobility
Development of the service sector
New production patterns
Online platforms
Eroding brand and employer loyalties
Need for specialised ad hoc skills
Cost effective online advertising
Access to better infrastructures
Megatrends in the Future of Work

21. Giving Superpowers to Freelancers
Nick Grossman (@nickgrossman) - Solving the on-demand economy’s 1099 problem

22. • Understand lifetime employment belongs to the past
-> Operate like a self-contained small business
• You’ll probably never get a promotion
-> Map out your own career trajectories
• You’ll be in school for the rest of your life
-> Develop differentiated skills to avoid the low-wage
generalist pool
• The days of the boss are numbered, but you’ll be on your own
-> Learn self-management and foresight to prepare for highs
and lows in earnings
• Robots aren’t (probably) taking over
-> Forget artificial intelligence, learn emotional intelligence
Your To Do List

23. What Did You Want to Become …
When You Were 10?

24. Skills which are Mostly on Demand Today
… did not even exist yesterday and probably won’t exist
tomorrow

26. 84%
of executives believe that most great
people, ideas, and capabilities lie outside
the walls of their company
(Catalant 2016 CHRO Survey))
€10 trillion
in GDP will be lost because companies cannot fill the jobs available
(Boston Consulting Group)

28. What Would Happen to Our Cities
… if we all were freelancers

30. “There are laws for people and
laws for businesses, but we are a
new category, a third category …
people as businesses.”
- Brian Chesky, CEO Airbnb
“My father had one job in his
life, I've had six in mine, my
kids will have six at the same
time.”
- Robin Chase, CEO Zipcar

31. We all know, that the world's largest taxi firm,
Uber, owns no cars. The world's most popular
media company, Facebook, creates no content. The
world’s largest accommodation provider, Airbnb,
owns no property.
But How many of you have thought that …
within 5-10 years the world’s largest
organization may have no employees?
- Janne Ruohisto, CEO Intunex

34. Marco Torregrossa
about.me/marcotorregrossa
@MarcoTorreg

35. • Simple Sabotage Field Manual, Central Intelligence Agency, 1944.
Understanding Independent Professionals in the EU, Lorence Nye and Kayte Jenkins, June 2016.
• Freelancing in America, Freelancers Union and Upwork report, 2015.
• Predictions for the Future of Independent Work, MBO Partners, 2016.
• How do the staffing needs of companies evolve?, Denis Pennel.
Ciett Managing Director presentation at ILO ITC, 2nd November 2015.
• The Future of Work: Skills and Resilience for a World of Change, European Political Strategy Centre, 10 June 2016.
• Future of Work White Paper, World Employment Confederation, September 2016.
• Independent work: Choice, necessity, and the gig economy, McKinsey Global Report, October 2016.
• Platform Labour or Crowdsourcing, Prof. Ursula Huws, 2015.
• The State of Contingent Workforce Management: The 2014-2015 Guidebook for Managing Non-Traditional
Talent, Ardent Partners, 2015.
• The Role of Freelancers in the 21st Century British Economy, Prof. Andrew Burke, 2012.
• Illustrations, Igor Kalashnikov for BrightSide.me
• Jeremiah Owyang, Keynote on Slideshare: The Collaborative Economy.
• The City of The Future (animation) and Quarterly Skills Index Q1 2018, Upwork.
Sources