Blue Whale is a blockchain enabled crypto-network that aims to create a decentralised ecosystem for the self-employed. Blue Whale will solve traditional problems of high commission fees from digital platforms, expensive advertising costs and the lack of employment benefits for gig workers.

1. Providing Benefits and Rewards to the Self-Employed in the Gig Economy
The Blue Whale Foundation Example
Mon 23 Apr 2018 | Aalto University School of Business | Helsinki

2. Around 50% of American residents will be independent contractors by 2027
Mbopartners.com. (2016). Predictions for the Future of Independent Work | MBO Partners.
The Rise of the Freelance Economy (US)
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
35.8% 39.89% 44.2% 50.9%
Non-Freelancers
Freelancers
Expected% of U.S.
Workforce that
freelances
Project Future Freelancer Size (In Millions)
2027: Expected year
When Majority of the U.S.
Workforce is a freelancer
102.7
101.3 99.7
98.1
96.3
94.5
92.5
90.4
88.2
85.9
83.4
80.8
90.1
83.0
79.6
76.4
73.370.4
67.6
64.8
62.2
59.357.3
86.5

3. With a 45% increase since 2000, independent professionals are the fastest
growing segment of the EU labour market.
Eurostat, 2016
The Rise of the Freelance Economy (EU)

4. Problem
No Employment
Support
(pension, insurance,
low credit rating..)
Centralized
Platform
High
Operation Cost

5. Earth’s Most Worker-Centric Ecosystem
Everyone is connected to each other in a community which works
for all and is owned by all
Solution

7. WORK (Worker Optimized Reward Keeper) System
DAN
(Decentralized
Associated
Network)
ReBa
(Rewards Bank)
CAM
(Contribution
Activities Manager)
Referral Arbitration
Review Verification
Reserved Asset ( 20% of Total BWX )

8. DAN (Decentralized Associated Network)
SME B
SME C
Freelancer A
Ad1 Ad2
Ad3

9. CAM (Contribution Activities Manager)
Acquisition Verification
1.Verification Request
for Entity with $$$
-for example, Paul
Ann Jenny Paul
Users Pool
2.Purchase of $$$ 4.Opens a new Service
5.Initiate Verification
- Get inital reputation
- Reputation updates periodically
through user involvement
3.Balances Update
-5% of $$$ goes to Jenny’s account
-5% of $$$ goes to Rewards Bank
Rewards
Bank
David John
Verifiers Pool
Promotion
Reregulation
2.Verification Selection
(i.e., David, John are selected)
3.b Balances Update
- 8% of $$$ goes to David’s and John’s account, respectively
- 4% of $$$ goes to Rewards Bank
1. Ann joins BWN (through Jenny)
- Joining Bonus will be given to Ann (and Jenny)

10. Account Balance History
Jenny
+ 5% of $$$
+ Joining Bonus
- Jenny’s Referral: 5% of $$$
Ann + Joining Bonus
David + 8% of $$$ - David’s Verification: 8% of $$$
John + 8% of $$$ - John’s Verification: 8% of $$$
Contributed Rewards
+ 5% of $$$
+ 4% of $$$
- Jenny’s Referral: 5% of $$$
- David’s Verification: 4/12% of $$$
- John’s Verification: 4/12% of $$$
- All contributed activities will be distributed and stored through blockchain
- Pension paid through ReBa based on each participant’s contribution
ReBa (Rewards Bank)

11. Province
Blockchain
Province
Province
Blue Whale Network Blockchain Node:
• keep track of all BWX transactions including
ReBa balances
• synchronized when there are changes

12. Benefits for the Network
● SMEs can scale rapidly with
subnetworks
● Exponential growth with
encouraged adoption of DApps
● Ensure sustainability with hyper-
connected network
Decentralized M&A
Blue
Whale
Verlocal
U.S
DApp
HR
Company
DApp
HR
Entertainment
Dapp
Verlocal
SG DApp
White-labeled Verlocal Platform 1
White-labeled Verlocal Platform

13. Arctic version
- DAN for Advertisement
- CAM for Referral
- Apply to Verlocal
Atlantic version
- DAN for Bigdata with ML.
- Employment reward/benefits
System
- CAM for all other activities
- WORK system for partner
(Musician, Host, Part time
worker, HR)
Pacific version
- Apply pension and
insurance benefits in
ReBa
CY18 Oct CY19 Oct CY20 Oct
Milestone for WORK System

14. Will Lee
CEO
Hawon Chung
COO
Jay Choi
Managing Director
Hyunjin Choi
CTO
Marco Torregrossa
Advisor
Team
Jay Park
CAO
• Stanford A.I
• VerLocal
• 5 years in sharing
economy
• Sun Microsystems
• Oracle
• Splunk
• Elastic
• Global biz experience for
17years
• Samsung VP
(SamsungPay)
• SKT Korea 1st Gig
economy
• Head of Advanced Platform
Lab at Samsung Electronics
• Technical Staff at NASA
• Head of Product at Swiss
startup for 4 years
• Sun Microsystems
• Oracle
• CEO Euro Freelancers
• SecGen EFIP
• Coordinator European
Freelancers Week

15. @bwxico
http://bluewhale.foundation
@MarcoTorreg | @BlueWhaleFdn
Marco Torregrossa | Blue Whale Foundation