KeyFruit, developer and provider of 100% web based productivity software, was founded in July 2009, in Istanbul, Turkey by Ali Rıza Sönmezışıklı, Alper Takcı, and Yakup Bayrak. Coming from different yet complementary disciplines, the three co-founders share the same vision of developing online business solutions needed by all kind of Internet users regardless of device choices. KeyFruit develops 100% web based productivity software. The first title, Project KeyFruit, is planned to be released in September 2009.

2. we will be
developing and selling
100% web based
productivity tools
and
100% creative
digital services
for business and personal use
that will enable users
to overcome challenges
they face while performing
daily business functions

4. KeyFruit
Operations
PRODUCTS
InfoFlight DAM
100% web based on-demand
and enterprise scale
Digital Asset Management System
SERVICES
• Online MarCom Strategy Dev.
• Social Media Management
• Competitor Watch
• Beta - Testers

5. Operations | Products

6. KeyFruit Operations | Products
InfoFlight
The First Turkish
100% web based
Digital Asset Management
Available as
On-demand and
Enterprise

7. Digital Asset Management

10. Defining digital universe is
a little like
contemplating Avogadro’s number
which is
the number of atoms
in exactly 12 grams of carbon-12;
602,200,000,000,000,000,000,000

11. The digital universe is expanding
by a factor of 10
every 5 years.
In 15 years
it will surpass
Avogadro’s number.

12. Online World
needs a
super tool for
organizing the creation,
management,
distribution
and archiving of
all kinds of digital assets

13. Digital Asset Management consists of
tasks and decisions
surrounding ingesting, annotating,
cataloguing, storage and retrieval of
digital assets, such as
digital images, animations, videos,
documents and music.

14. Business Communications 1.0

15. Business Communications 1.0
I have an e-mail
attachment quota and The proposal I wrote had 4 other versions
I don’t know how to reviewed by my supervisor. Now, I need the I need to find the files
create an FTP folder. 2nd version but I can neither find it nor the I needed immediately
feedback given. without any further
communication with
my agency nor any of
I can’t share all my files with FTP The files I need are on my colleagues.
because I don’t have the right to my business PC.
manage file sharing permissions. I can’t reach them
Also, I don’t want other whenever I want or My hard disk has
companies to see my ad even work at home or crashed. I have to go
before it has been published?!?! anywhere I want. back and restore my
back up. The last
time I got a back up
I’ve had enough with was over
I want to share my
the DVD / Courier I can’t open that file with 2 months ago.
presentation online and
expenses. my PC at home! It says
get a quick review from
“You don’t have the
my supervisor without
software necessary to
the e-mail attachment
open this file”. I was
hassle?!?!
I lost my able to open it at
USB/Flash/Mobile office?!?
disk.

16. Business Communications 2.0

17. Ready for a Change?

18. min sec

19. min sec

20. min sec

21. MEET
InfoFlight

22. MEET
InfoFlight
Work anywhere Upload ,download and share any kind of multiple files at once
Work privately or in collaboration Various levels of Security Control
File Versioning and Online Documents Search in folders and files

23. Operations | Services

24. KeyFruit Operations | Services
Online MarCom Strategy Dev.

25. KeyFruit Operations | Services
Online MarCom Strategy Dev.
Source: Chaffey (2006)

26. KeyFruit Operations | Services
Online MarCom Strategy Dev.
 Marketing plan ≠ e-Marketing plan
 Most organizations do have:
 Marketing strategy
 Marketing plan
 NO e-Marketing plan
 NO Brand advocacy strategy
 Good news: The Internet keeps on growing
 Bad news: It’s getting harder to be found

27. KeyFruit Operations | Services
Social Media Management
Blogging
Photo Micro
Sharing Blogging
Video
RSS
Sharing Key Social
Media
Platforms
Podcasts Widgets
Message Social
Boards Networking

28. KeyFruit Operations | Services

29. KeyFruit Operations | Services

30. KeyFruit Operations | Services
Competitor’s Watch
Finders
Domain &
Links Hosting
Information
Monitor Your
Competitor’s
Online
Activities
Company
Changes
Information
On Their
Website

31. KeyFruit Operations | Services
Beta Testers
 Black Box Testing
 White Box Testing