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   How a Computer
 Consulting Business
     Can Take on
 National Competitors
  Courtesy of the
  Small Business Computer Consulting Blog
  http://blog.sphomerun.com
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  There are many
  different kinds of
  competitors
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  Competitors
  • Direct
  • Indirect
  • Pseudo
  • Wannabe
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  National
  competitors are
  not your direct
  competitors
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  Address in your
  • Compare Us
    page
  • Pre-sales
    meetings
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  Five simple ways
  that you can take
  clients away from
  national
  competitors:
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  1. Explain What a
  Single Point of
  Contact Means
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  2. Give Your
  Clients Direct and
  Immediate Access
  to the CEO
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  3. Teach How to
  Compare
  “Apples to
  Apples”
  (Not Oranges)
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  4. Be Transparent
  About Conflicts of
  Interest
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  5. Explain the
  Math in Hourly
  Billing Rates
  (Deal that’s “Too
  Good to be True”)
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  Don’t lose another
  prospective client
  account to an
  indirect national
  competitor
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  Be prepared to
  take clients away
  from national
  competitors
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  How do you deal
  with national
  competitors?
Sponsored by ITMarketingIdeas.com
SPHomeRun.com




  Let us know in the
  comments area
SPHomeRun.com
   Recommended Reading
Top 10 IT Marketing Strategies
                                 for Consistently Attracting
                                   New Business Clients

                                      Download this
                                Free Special Report Now at
            ITMarketingIdeas.com
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a trademark of SP Home Run Inc.

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How a Computer Consulting Business Can Take on National Competitors [Slides]