Consumer research forms the foundation of many marketing departments. Spire offers both quantitative and qualitative research techniques across all emerging market countries, which we cover. Going beyond mere fieldwork capabilities, Spire’s consultants are well-versed in the nuances of translation, questionnaire design, briefing, interview execution and interpretation of results in the context of Asian as well as emerging market languages and cultures

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Spire Research
and Consulting
Consumer Research

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Spire Research and Consulting
The leading research-based consultancy in emerging markets
We were founded in the year 2000.
We have 100 employees in ten full-service offices.
We serve Global Fortune 1000 firms, governments and other
leading organizations.
Our opinions frequently appear in print, television and radio
media.
We provide a broad spectrum of research and consulting
solutions for market growth and entry.

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Why Spire?
Our competitive advantages
Solutions that
include relevant
facts and
practical advice
on how to get
best market
results from least
effort.
An in-depth and
broad view of
the market eco-
system and how
decision makers
and influencers
behave within it.

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Research and Consulting Solutions
Consumer Research
Consumer research forms the foundation of
many marketing departments. Spire offers both
quantitative and qualitative research
techniques across all emerging market
countries, which we cover.
Going beyond mere fieldwork
capabilities, Spire’s consultants are well-versed
in the nuances of translation, questionnaire
design, briefing, interview execution and
interpretation of results in the context of Asian as
well as emerging market languages and
cultures.

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Research and Consulting Solutions
Consumer Research
Quantitative and qualitative consumer
research, retail audit and observation
Consumer research – Qualitative and
quantitative research
Surveys (online, phone, intercept,
face-to-face)
Central Location Testing, Focus Group
Discussions
In-Depth Interviews
Ethnographic research
Home visits
Diary placement
Merchandising observation
Mystery shopping
Footfall tracking
Competitor retail deployment benchmarking

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Quantitative
Research
Surveys
• Face-to-
face
(central
location, h
ome or
office)
• Street
intercepts,
mall
intercepts
• Phone, inte
rnet
• Central
Location
testing
Qualitative Research
In-depth interviews
• Guided interviews – using
basic checklist to cover all
relevant topics
• Semi-structured format – free
flowing conversation to
increase insights on
participant’s
thoughts, feelings and
behavior
• Diary placement
• Home visits
Focus group
• Discuss with 8-10 people or
mini-group of 3-5
people, who have been
specifically screened to
match set criteria
Ethnographic Research
• In-context observations
Retail Research
Mystery shopping
• Simulating various
customer scenarios
• Testing sales
skills, product
knowledge, first
brand mention and
other selling
attributes
Retail audit
• Assessing in-store
environments for
hygiene share of
shelf, share of voice
and other attributes
• Designing and
scoring competitive
metrics for brand
in-store execution
• Footfall tracking
Research and Consulting Solutions
Consumer research and retail research

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For more information, please contact us at
info@spireresearch.com or visit www.spireresearch.com