Spire Research and Consulting is a leading research and consulting firm operating in emerging markets since 2000. They have 100 employees across 10 offices serving Fortune 1000 companies, governments, and other organizations. Spire offers thought leadership consulting to help companies build their brands and reputation through developing research-led papers on societal issues and communicating these papers to key audiences. One case study describes how Spire conducted a survey of teachers in India for an education company to understand job satisfaction factors and published the results.

1. Spire Research
and Consulting
Thought Leadership
Consulting
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2. Spire Research and Consulting
The leading research-based consultancy in emerging markets
We were founded in the year 2000.
We have 100 employees in ten full-service offices.
We serve Global Fortune 1000 firms, governments and other
leading organizations.
Our opinions frequently appear in print, television and radio
media.
We provide a broad spectrum of research and consulting
solutions for market growth and entry.
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3. Why Spire?
Our competitive advantages
An in-depth and
broad view of
the market ecosystem and how
decision makers
and influencers
behave within it.
Solutions that
include relevant
facts and
practical advice
on how to get
best market
results from least
effort.
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4. Research and Consulting Solutions
Thought Leadership Consulting
Today’s business climate rewards companies that
value stakeholders in the wider society. Most global
companies have programs for Corporate Social
Responsibility, Sustainability and Government
Relations. Doing this helps companies to build their
brands, hire and retain good employees, and win
co-operation from governments and NGOs.
With its track record of work for public sector
agencies and its keen appreciation of business and
social trends in emerging economies, Spire is
well-positioned to develop thought leadership
programs for companies.
Spire’s profile in terms of media commentary, press
releases, white papers, business event speeches and
our quarterly SpirE-Journal are a testament to our
understanding of the most current societal and
business issues.
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5. Research and Consulting Solutions
Thought Leadership Consulting
Spire’s thought leadership solutions consist of several
work-streams:
Our consultants would review our client’s
communications goals in the light of hot-button
societal issues.
We would recommend suitable subjects which meet
the multiple goals of relevance to societal opinion
leaders, newsworthiness and congruence with the
client’s brand personality.
We would develop a research-led paper to
communicate the client’s findings and
recommendations on the topic selected.
We would work with the client to broadcast this paper
to the media community, opinion leaders and other
target audience groups.
Spire’s opinion leader research tools could measure
the impact of the initiative on target audience
groups, so as to quantify ROI.
Members of Spire’s senior management team would be
available to present the research paper at press
conferences, roundtables and conventions.
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6. Research and Consulting Solutions
Thought Leadership Consulting
Expertise in Thought Leadership Consulting
Spire Team
Corporate
Client
Topic Selection
Research-led
Position Paper
Development
Communication
Strategy and
Execution
Measurement
of ROI
Key Target Audience Groups
Opinion Leaders
Journalists
Public Sector
NGOs
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7. Spire’s case studies
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8. Case Study – Education Industry in India
Market survey on the job satisfaction of teaching professionals
Client
A leading vendor in the education sector sought to understand
the perspective of teachers in India in relation to job
satisfaction and workplace effectiveness.
Situation
The client is a major global vendor of equipment and content
solutions sold to the education sector, with multiple offices in
India. Their products and services include books and e-portals
that are dedicated to learning and preparing for entrance
exams.
Over the years, the education landscape has changed –
shifting away from traditional to modern learning channels.
These trends have impacted the teacher-student relationship.
Project objectives
To assess teachers’ opinions about their work experience in
respect of:
Student-teacher dynamics
Vocation and evolution
Education ecosystem
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9. Case Study – Education Industry in India
Market survey on the job satisfaction of teaching professionals
Methodology
Primary research through a mix of face-to-face interviews
(34%) and online interviews (66%) across India, using a
structured questionnaire
Interviewed teachers and other educators based on the
following attributes:
25 states (12 states forming 92% of sample)
Age group ranging from below 25 years of age to over 60
Experience level of between 0-2 years to over 20 years
Schools and Higher Education institutions
Report deliverables
A report detailing the perspective of teachers on factors such as
gratitude of students towards teachers, acknowledgement by
school management, respect in society and efficacy of the
teaching system.
Outcome
The results were published in the Voice of Teacher Survey 2013
and were reported by approximately 32 publications across India,
in both English and local languages. The results yielded insights
about the otherwise complex student-teacher dynamics.
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10. For more information, please contact us at
info@spireresearch.com or visit www.spireresearch.com
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