This document provides an overview of Dell Inc. as a computer hardware manufacturer. It discusses Dell's history starting in 1984, its business model of selling computers directly to customers, key leadership including founder Michael Dell, products, services, advertising campaigns, competitors, and future predictions. The document also outlines Dell's position as the second largest PC manufacturer globally with over $60 billion in annual revenues in recent years.

1. IT - PCS/ LAPTOPS

2. Dude, you're getting a Dell!
IT - PCS/
LAPTOPS
PRESENTED BY,
0092 GaneshK
0087 SachinP
0138 MehnazK
0139 ShabanaK

3. Listen. Learn. Deliver. That's what we're

4. GOLDEN RULE AT DELL
 Disdain inventory
 Always listen to the Customer
Design
 Never sell indirect

5. INTRODUCTION
 A Fortune 500 Corporation
 World 2nd largest Computer manufacture
 An American based Corporation
 Deals mainly Computer Hardware
 Deal directly with end user
 End user can customize a/c their need

6. HISTORY OF DELL
 Founded by Mr. Michael Dell a 18 year boy
 Estd in 1984 at Texas in his Dorm
 Registered as PC’s Limited
 With a very little fund only
 Launched its 1st PC (named Turbo PC) in 1985
 Its contains Intel 8088 MPU
 In 1996 ,it became a 1 million dollar company

7. KEYPERSON AT DELL
Michael Dell :--
 Founder of DELL computer
 Youngest CEO in World
 Left college to focus on his
Business in 1985
 Now CEO and Chairman of DELL
Pursuing his degree in medicine
 Have a hobby of building
Computers

8. Dell head quarters Round Rock, Texas

9. MAJOR ACHIEVEMENTS
 Introduced fastest computer in 1986
 Its has lowest price among all other
 Went to SPRING COMDEX’s 86
 Expanding his business globally
 Open office in London in June 1987
 Introduced Li-ON battery in 1993
 AMD mpu firstly used by DELL
 www.dell .com is launched in June 1994

10. Dell at Fortune 500
Rank Revenues Profit Year
($ millions) ($ millions)
33 61,101.0 2,478.0 2009
34 61,133.0 2,947.0 2008
34 57,095.0 2,614.0 2007
25 55,908.0 3,572.0 2006

11. BREAKTROUGH
 As soon as www.dell.com is launched
 Customization become very easy
 Than telephonic customization
 Product list is available with Price
 Direct purchase with credit card
 Brochure sent directly to email
 Technical support
 Even complain is accepted there

12. MAJOR SETBACKS
 First setback experienced in year 1984
 When huge stock of 256k memory chip become
useless
 Due to capacity of memory increased (from 256k to
1 MB) in almost Overnight
 OLYMPIC series got huge failure
 Potentially affected batteries were sold with Laptops
in 2006

13. CRITICISM
 For different main board and PSU in 1990
 For better Business bureau in 2005
 For Quality of customer service in 2006
OVERCOME :--
 Replace all the defected batteries
 Improve its customer service by investing 150 million
dollars

14. Dell Products
• Laptops and Minis
• Desktop Computers
• Printers and Ink
• Televisions
• Software(Anti-Virus and security, Business and Office, Operating Systems, etc,)
• Allienware
• Gaming PC and Console
• Digital Cameras & CamCorder
Dell
• Desktop Accessories(Keyboard, speakers,headphones, headset, adapters e.t.c)
• GPS (vehicle, phone, outdoor)
• Handhelds & Phones
• Memory(Dell memory, memory sticks, memory upgrades)
• Laptop accessories(cases, mice, keyboards, adapters, batteries, etc;)
• Mp3 players
• Networking (adapters,routers,wireless/wifi, etc)

15. Dell Services

16. CURRENT MARKET POLICY
 Lowering of prices
 Offers free products
 Offers free shipping
 Purchases via internet/telephone
 Customization via internet/telephone
 All types of advertisement

17. Advertisement & Promotion
 By print media
 Giving various discount on large
purchase
 Through Electronic media
 Image advertisement By making
“Ben Curtis” its brand
ambassador
 “ DUDE YOU ARE GETTING A
DELL “ a slogan used for
advertisement

18. Market share
 2nd Largest Share of PC business
 With 19.2% market share
 Just after HP with market share 23.9%
 Still very limited success in INDIA
 Have global collaboration with Xerox for printing
solution
 In INDIA have collaboration with WIPRO
 8.1% share in Server market

19. Its competitor strategies
 Tough competition other Branded PC’s
 Come with Other Product
 Organizing various activity
 make their TOMA higher
 Assembled PC by Local merchants
 Price Is almost same
Cont…

20. Its competitor strategies
 Other also started direct delievery.eg: HP
 Providing essential software
 Introducing tough pad
 Image advertisement from Local legends
 Buying competitor unit to down competition
 Grey marketing of various computer products

21. FUTURE PREDICTION
 Image advertising by Local Legends
 Focus more TV advertisement
 Free Home delivery
 Emphasis on Peripheral Goods
 Open more DISPLAY OUTLET
 Like recently tie up with “GOME Group” the largest
electronic retailer in China

22. Learning on the Fly
 Learns quickly when facing new problems;
 A relentless and versatile learner;
 Open to change;
 Analyzes both successes and failure for clues to
improvement;
 Experiments and will try anything to finds solutions;
 Enjoys the challenge of unfamiliar tasks;
 Quickly grasps the essence an the underlying structure of
anything.

23. Purely for you`

24. Strategy with colorful life

25. Thank you
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