Watch to know more- https://youtu.be/Dgf1p8KbTY4 A Case Study on how spocto analytics has improved real estate company's relationship and understanding their customers at a persona level at creating segments.

1. TM
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2. CASE STUDY
RealEstate

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COMPANY INDUSTRY
RESULT TYPE
Lodha RealEstate
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20x Improved Customer Data, Data
Driven Segmentation driving to a new
"WIN" strategy, Content Planning
Pre-Sales, Sales & Marketign
Analytics
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BUSINESS PROBLEM
Lodha is the market leader for residential properties. Their vision is to be a dominant player in this space across some identified key markets.
At the front end of cutting marketing edge practice, the promoters and the management are keen on a "customer first" approach. Their in-
house strategy team embraced analytics as a major cross company priority. Lodha Group has had over 7000+ Walk-in Customers on some
properties. The project was to curate and identify the walk-in customers and identify high potential customer segments. This could be
leveraged for impacting effective and efficient marketing, pre-sales and sales and to create a superior property purchase experience for their
customer.
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PROCESS
Spocto leveraged its proprietary spoctification process on the
7000 customer database. Process involved (a) Organize : Collated
and organized data (b) Curate : Corrected fields for all the
customers, deduplicated datapoints, and enriched customer
information with demographic, behavioural and psychographic
variables (c) Personify : Created the ability to create a visual
persona of every individual (d) Insights : Provided unqiue insights
on the database (e) Actionable : Segmented the data leveraging
enriched information into 5 key high potential customer
segments. This is now being actioned out in their marketing and
customer engagement during the sale processes.
INSIGHT
While the fundamental strategic approach was extremely sound,
this did not leverage the huge amounts of in-house customer
database. As a perspective, Lodha group currently has over
350,000 customer database which lies un/under-utilized. Post a
detailed bid process, Spocto was awarded the contract for a pilot
study to come up with a "bottoms-up" data led segmentation
process using 7000 walk-ins customer data from 2 high end
projects.
spocto
TM
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LODHA
Case Study

4. THANK YOU!
hello@spocto.com
www.spocto.com
+918433 938 150
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