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Jim Spohrer (IBM)
IBM Research – Almaden, Wed April 4 2018
http://www.slideshare.net/spohrer/Chabot_20180404_v5
4/5/2018 1
Future of AI:
Measuring Progress and Preparing
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
development
2
Explain external
phenomena
4/5/2018
© IBM 2015, IBM Upward University
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development
3
Explain internal
phenomena
4/5/2018
© IBM 2015, IBM Upward University
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Explain
value co-creation
phenomena
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
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5
Physics Chemistry Biology
Neuroscience Psychology Artificial
Intelligence
Engineering Management Public
Policy
Education Design Humanities
Natural Systems
Cognitive Systems
Service Systems
“The best way to predict the future is to inspire the
next generation of students to build it better”
Digital Natives Transportation Water Manufacturing
Energy Construction ICT Retail
Finance Healthcare Education Government
GitHub: >50K IBMers have accounts
4/5/2018
© IBM MAP COG2018
7
Technical Eminence: Explore, Read, Pull Request, Contributor, Committer, Governance
Kaggle: How many know about
leaderboards?
4/5/2018
© IBM MAP COG2018
8
Future of AI
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 9
… when will
your smartphone
be able to take and
pass any online
course? And then
be your coach, so
you can pass too?
Future of AI
4/5/2018
© IBM Cognitive Opentech Group (COG)
10
Dota 2
“Deep Learning” for
“AI Pattern Recognition”
depends on massive
amounts of “labeled data”
and computing power
available since ~2012;
Labeled data is simply
input and output pairs,
such as a sound and word,
or image and word, or
English sentence and French
sentence, or road scene
and car control settings –
labeled data means having
both input and output data
in massive quantities.
For example, 100K images
of skin, half with skin
cancer and half without to
learn to recognize presence
of skin cancer.
Questions
• What is the timeline for solving AI and IA?
• Who are the leaders driving AI progress?
• What will the biggest benefits from AI be?
• What are the biggest risks associated with AI, and
are they real?
• What other technologies may have a bigger
impact than AI?
• What are the implications for stakeholders?
• How should we prepare to get the benefits and
avoid the risks?
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 11
Every 20 years, compute costs are down
by 1000x
• Cost of Digital Workers
– Moore’s Law can be thought of as
lowering costs by a factor of a…
• Thousand times lower
in 20 years
• Million times lower
in 40 years
• Billion times lower
in 60 years
• Smarter Tools (Terascale)
– Terascale (2017) = $3K
– Terascale (2020) = ~$1K
• Narrow Worker (Petascale)
– Recognition (Fast)
– Petascale (2040) = ~$1K
• Broad Worker (Exascale)
– Reasoning (Slow)
– Exascale (2060) = ~$1K
124/5/2018 (c) IBM 2017, Cognitive Opentech Group
2080204020001960
$1K
$1M
$1B
$1T
206020201980
+/- 10 years
$1
Person Average
Annual Salary
(Living Income)
Super Computer
Cost
Mainframe Cost
Smartphone Cost
T
P
E
T P E
AI Progress on Open Leaderboards
Benchmark Roadmap to solve AI/IA
GDP/Employee
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 13
(Source)
Lower compute costs translate into increasing productivity and GDP/employees for nations
Increasing productivity and GDP/employees should translate into wealthier citizens
AI Progress on Open Leaderboards
Benchmark Roadmap to solve AI/IA
Leaderboards Framework
AI Progress on Open Leaderboards - Benchmark Roadmap
Perceive World Develop Cognition Build Relationships Fill Roles
Pattern
recognition
Video
understanding
Memory Reasoning Social
interactions
Fluent
conversation
Assistant &
Collaborator
Coach &
Mediator
Speech Actions Declarative Deduction Scripts Speech Acts Tasks Institutions
Chime Thumos SQuAD SAT ROC Story ConvAI
Images Context Episodic Induction Plans Intentions Summarizatio
n
Values
ImageNet VQA DSTC RALI General-AI
Translation Narration Dynamic Abductive Goals Cultures Debate Negotiation
WMT DeepVideo Alexa Prize ICCMA AT
Learning from Labeled Training Data and Searching (Optimization)
Learning by Watching and Reading (Education)
Learning by Doing and being Responsible (Exploration)
2015 2018 2021 2024 2027 2030 2033 2036
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 14
Which experts would be really surprised if it takes less time… and which experts really surprised if it takes longer?
Approx.
Year
Human
Level ->
Leaders and Leaderboards:
Who is winning
• How to Measure Leadership?
– Publications or Patents
– Regions China vs USA vs EU vs ROW
– Companies Microsoft vs Google vs IBM
• How to Measure Progress?
– One capability or all leaderboards?
– SQuAD – Question Answering
– EFF Measuring AI Progress
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 15
AI Benefits
• Access to expertise
– “Insanely great” labor productivity for trusted
service providers
– Digital workers for healthcare, education, finance,
etc.
• Better choices
– ”Insanely great” collaborations with others on
what matters most
– AI for IA = Augmented Intelligence and higher
value co-creation interactions
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 16
AI Risks
• Job Loss
– Shorter term
bigger risk
= de-skilling
• Super-intelligence
– Shorter term
bigger risk
= bad actors
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 17
https://maliciousaireport.com/
https://www.wsj.com/articles/automation-makes-us-dumb-1416589342
Other Technologies: Bigger impact?
Yes.
• Augmented Reality (AR)/
Virtual Reality (VR)
– Game worlds
grow-up
• Blockchain/
Security Systems
– Trust and security
immutable
• Advanced Materials/
Energy Systems
– Manufacturing as cheap,
local recycling service
(utility fog, artificial leaf, etc.)
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 18
Stakeholders
• Individuals
• Families
• Businesses and
other Organizations
• Industry Groups
• Regional
Governments:
– Cities
– States
– Nations
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 19
Be Prepared
• Understand open AI code + data +
models + stacks + communities
– Leaderboards
– Ethical conduct
• Learn 3 R’s of IBM’s Cognitive
Opentech Group (COG)
– Read arXiv
– Redo with Github
– Report with Jupyter notebooks on
DSX and/or leaderboards
• Improve your team’s skills of rapidly
rebuilding from scratch
– Build your open code eminence
– Understand open innovation
– Communities + Leaderboards
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 20
1972 used
Punch cards
2016 used
IBM Watson
Open APIs to win…
Courses
• 2015
– “How to build a cognitive system for Q&A task.”
– 9 months to 40% question answering accuracy
– 1-2 years for 90% accuracy, which questions to reject
• 2025
– “How to use a cognitive system to be a better professional X.”
– Tools to build a student level Q&A from textbook in 1 week
• 2035
– “How to use your cognitive mediator to build a startup.”
– Tools to build faculty level Q&A for textbook in one day
– Cognitive mediator knows a person better than they know themselves
• 2055
– “How to manage your workforce of digital workers.”
– Most people have 100 digital workers.
4/5/2018 21
Take free online cognitive classes today at cognitiveclass.ai
Prepare for AI Future
• Do you have a GitHub account?
– Yes: proceed
– No: sign up
• Do you program?
– Yes: Learn and do 3 R’s (read, redo, report)
– No: Learn to read and execute code (cheat T2T)
• Do you have favorite AI leaderboards?
– Yes: Learn and do 3 R’s
– No: Find a mentor with favorites, do together
• AI prepared = Favorites you can 3 R together
• … until you find the one favorite that can do them all
4/5/2018
© IBM Cognitive Opentech Group 2018
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4/5/2018
© IBM 2015, IBM Upward University Programs Worldwide
accelerating regional development
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4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
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I have…
Have you noticed how the building
blocks just keep getting better?
Learning to program:
My first program
4/5/2018
© IBM 2015, IBM Upward University
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Early Computer Science Class:
Watson Center at Columbia 1945
Jim Spohrer’s
First Program 1972
4/5/2018
© IBM UPWard 2016
26
Fast Forward 2016:
Consider this…
Microsoft CaptionBot June 19, 2016
4/5/2018
© IBM UPWard 2016
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Microsoft CaptionBot June 20, 2016
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© IBM UPWard 2016
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IBM Image Tagging
4/5/2018
© IBM UPWard 2016
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Today: November 10, 2017
4/5/2018
© IBM DBG COG 2017
30
IBM
Cupertino Teens
• IBM Watson on Bluemix
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 31
AI for NLP
entity identification
Resilience:
Rapidly Rebuilding From Scratch
• Dartnell L (2012) The Knowledge: How to
Rebuild Civilization in the Aftermath of a
Cataclysm. Westminster London: Penguin
Books.
4/5/2018
© IBM MAP COG2018
32
Industries Transformed
Digital Natives Transportation Water Manufacturing
Energy Construction ICT Retail
Finance Healthcare Education Government
“The best way to predict the future is to inspire the next generation of students to build it better”
4/5/2018 34
1955 1975 1995 2015 2035 2055
Better Building Blocks
Build: 10 million minutes of experience
4/5/2018 Understanding Cognitive Systems 35
Build: 2 million minutes of experience
4/5/2018 Understanding Cognitive Systems 36
Build: Hardware < Software < Data < Experience
4/5/2018 Understanding Cognitive Systems 37
Types: Progression of models and
capabilities
4/5/2018 Understanding Cognitive Systems 38
Task & World Model/
Planning & Decisions
Self Model/
Capacity & Limits
User Model/
Episodic Memory
Institutions Model/
Trust & Social Acts
Tool + - - -
Assistant ++ + - -
Collaborator +++ ++ + -
Coach ++++ +++ ++ +
Mediator +++++ ++++ +++ ++
Cognitive
Tool
Cognitive
Assistant
Cognitive
Collaborator
Cognitive
Coach
Cognitive
Mediator
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
development
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Cognitive Mediators
for all people in all roles
Occupations = Many Tasks
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
development
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Watson Discovery Advisor
4/5/2018
© IBM 2015, IBM Upward University
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Simonite, T. 2014. Software Mines Science Papers to Make New Discoveries. MIT. November 25, 2014.
URL: http://m.technologyreview.com/news/520461/software-mines-science-papers-to-make-new-discoveries/
In Sum: Prepare by…
• Participating
– Opentech AI (GitHub)
– Leaderboard Challenges (Kaggle)
• Making
– Smartphone apps become low-cost digital workers
(expertise economy)
– Return of mini-local factories and farms (manufacturing
and agricultural economy)
• Learning
– Service science and knowledge science study the evolution
– As well as influence the evolution of industries and
professions
4/5/2018
© IBM MAP COG2018
42
In Summary
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
development
43
“A service science
perspective considers
the evolving ecology of
service system entities,
their value co-creation and
capability co-elevation
interactions, and their
capabilities, constraints,
rights, and responsibilities.”
Cognitive Systems
Entities
Service
Systems
Entities With
Cognitive
Mediators
Add Rights &
Responsibilities
Trust: Two Communities
4/5/2018
© IBM MAP COG2018
44
Service
Science
OpenTech
AI
Trust:
Value Co-Creation,
Transdisciplinary
Trust:
Ethical, Safe, Explainable,
Open Communities
Special Issue
AI Magazine?
Handbook of
OpenTech AI?
Headlines
• 2017 Popular
– “AI vs People”
– “X-Y team up to invest big in AI”
• 2025 Commonplace
– “People using AI to become better at their
professions, serving others.”
– “Teenagers using AI to solve challenges,
and improve their communities.”
• 2085 Resilience
– “Teams competing to rapidly rebuild
socio-economic-technical systems (wise
service systems) from scratch”
– “U.N. Pluto-base makes major discovery
about nature of universe. U.F.P.
established.”
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 45
IEEE 2017
IBM-MIT $240M over 10 year AI
mission
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 46
4/5/2018
© IBM UPWard 2016
47
AI (Artificial Intelligence) is popular again… you see it mentioned on billboards in SF
However, pattern recognition does not equal AI
Deep learning works if you have lots of data and compute power
We finally have lots of data and compute power – hurray!!!
So finally, deep learning for pattern recognition is working pretty well
However, AI is more than deep learning for pattern recognition…
AI requires commonsense reasoning – that will take another 5-10 years of research
How do we know this? Look at the AI leaderboards – we will get to that…
4/5/2018 Understanding Cognitive Systems 48
SQuAD Leaderboard
Majority of IBM offerings
incorporate open technologies
4/5/2018
© IBM MAP COG2018
50
OPEN CONTAINER
PROJECT
At IBM, employees can win awards for both patents and open source contributions.
News
• CODAIT
• SnapML
4/5/2018
© IBM MAP COG2018
51
Learning:
Open Innovation Learning (OIL)
By David Ing
• Ing D (2018) Open Innovation Learning:
Theory building on open sourcing while
private sourcing. Foreword by Jim Spohrer.
Publisher: Toronto Canada: Coevolving
Innovations Inc. Publishing.
4/5/2018
© IBM MAP COG2018
52
Icons of AI
Progress
• 1956: Dartmouth Conference
organized by:
– John McCarthy (Dartmouth, later
Stanford)
– Marvin Minsky (MIT)
– and two senior scientists:
• Claude Shannon (Bell Labs)
• Nathan Rochester (IBM)
• 1997: Deep Blue (IBM) - Chess
• 2011: Watson Jeopardy! (IBM)
• 2016: AlphaGo (Google DeepMinds)
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 53
AI to IA Timeline: Hard unsolved AI
problems
• 2012-2017 AI Pattern Recognition and
Learning from Massive Labeled Data
– Speech, image, translation, driverless, games
– Chatbots as digital assistants
• 2018 Video Understanding
• 2021 Episodic Memory
• 2022 Learning from Watching
• 2024 Commonsense Reasoning
• 2026 Learning from Reading
• 2028 Learning from Doing
• 2030 Fluent Conversation
• 2031-2039 Cognitive Collaborator and
Mediator; Intelligence Augmentation (IA)
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 54
Jim Spohrer (IBM)
For C Mohan
Wednesday February 21, 2018
http://www.slideshare.net/spohrer/nsf-20180124-v18
4/5/2018 55
The Future of AI:
Measuring Progress and Preparing
Jim Spohrer & Opentech AI group?
4/5/2018
© IBM UPWard 2016
56
IBM Products and Services to Customers
IBM Research
(Patents Science
Eminence &
Differentiation)
Open Technologies
(Open Source
Technical Eminence &
Industry Standards)
Cognitive Opentech Group (COG) = Open Source AI + Data
IBM Research, Patents, Data, Cognitive
4/5/2018
© IBM UPWard 2016
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Measuring AI Progress
4/5/2018
© IBM COG 2017
58
What exists in 2016?
4/5/2018
© IBM 2015, IBM Upward University
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360,000 100,000 120,000 60,000 150,000
User Models
4/5/2018
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Programs Worldwide accelerating regional
development
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$5M Prize
4/5/2018
© IBM UPWard 2016
61
“AI will change the world?
Who will change AI?”
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 62
“These amazing technologies must be
able to help people like myself…”
4/5/2018 (c) IBM 2017, Cognitive Opentech Group 63
Recent press…
Real reading and Q&A is hard
Good science = Reproducibility
In Conclusion
• Hundreds of AI Challenge Leaderboards
exist and the number is growing
• Can one system be built to do them all?
See: https://www.youtube.com/watch?v=8FpdEmySsuc
What types of digital cognitive
systems?
• Cognitive Build: Outthink Challenge (250K people)
– Imagine a digital cognitive system to help you do
something important in your personal or professional
lives
– Team to design it and advocate for it, and then
everyone votes
– Winners: reduce waste and human suffering, screen
for health issues and safety threats, learn life skills and
make better choices, find what you are looking for,
move around more effectively, provide emotional
support, provide IT support, learn about important
public policy goals and make better choices
• Types: Tool, Assistant, Collaborator, Coach, Mediator
4/5/2018 Understanding Cognitive Systems 68
Types
• Tool
• Assistant
•
Collaborat
or
• Coach
• Mediator
4/5/2018 Understanding Cognitive Systems 69
4/5/2018
© IBM 2015, IBM Upward University Programs Worldwide
accelerating regional development
70
Machine
Learning
Natural
Language
Processing
High
Performance
Computing
Knowledge
Representation
and Reasoning
Question
Answering
Unstructured
Information
Brief History
of AI
• 1956 – Dartmouth Conference
• 1956 – 1981 Micro-Worlds
• 1981 – Japanese 5th Generation
• 1988 – Expert Systems Peak
• 1990 – AI Winter
• 1997 – Deep Blue
• 1997 – 2011 Real-World
• 2011 – Jeopardy! & SIRI
• 2013 – Cognitive Systems Institute
• 2014 – Watson Business Unit &
• True North Brain Chip
• 2015 – “Cognition as a Service”
on IBM Bluemix
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
development
72
Definitions: AI vs IA
4/5/2018
© IBM UPWard 2016
73
AI is Artificial Intelligence, or
intelligence in machines (smart machines)
IA is Intelligence Augmentation, or
people thinking and working together with smart machines.
IA is what IBM calls “Cognitive Computing” and
the smart machines are called “Watson Solutions” or
more generally “Digital Cognitive Systems (Cogs)”
Cognition as a Service (CaaS):
AI building blocks for IA solutions
Augmenting Workers
4/5/2018 Understanding Cognitive Systems 74
Startup
Companies
4/5/2018 Understanding Cognitive Systems 75
Societal Grand Challenges
4/5/2018
© IBM UPWard 2016
76
Solving these would mean we are smarter,
but would they mean we are wiser?
4/5/2018
© IBM UPWard 2016
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High School Senior: Anish Krishnan
4/5/2018
© IBM UPWard 2016
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IBM in Silicon Valley:
From Punch Cards….
4/5/2018
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On August 22, 1943, 105 men, women and children,
among them 43 IBM employees, alighted from a special
train that carried them across the continent to establish
new homes and the new IBM Card Manufacturing Plant
Number 5 at 16th and St. John Streets, San Jose, CA.
4/5/2018
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Computing: Then, Now, Projected
4/5/2018 81
2035
2055
4/5/2018
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development
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83
Cognitive Build
What types of digital cognitive
systems?
• Cognitive Build: Outthink Challenge (250K people)
– Imagine a digital cognitive system to help you do
something important in your personal or professional
lives
– Team to design it and advocate for it, and then
everyone votes
– Winners: reduce waste and human suffering, screen
for health issues and safety threats, learn life skills and
make better choices, find what you are looking for,
move around more effectively, provide emotional
support, provide IT support, learn about important
public policy goals and make better choices
• Types: Tool, Assistant, Collaborator, Coach, Mediator
4/5/2018 Understanding Cognitive Systems 84
Partnership for AI formed
4/5/2018 Understanding Cognitive Systems 85
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What might Reality 2.0 look like?
4/5/2018
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How fast is Reality 2.0 approaching?
4/5/2018 89
What might it look like?
Reality 2.0 Service Platform:
polite cognitive mediators (CM1,CM2)
do not interrupt people (P1,P2)
4/5/2018
© IBM UPWard 2016
90
Service Platform
CM2
P2
CM1
P1
100x
100x 100x
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
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Wise Service System:
All entities’ in network
use cognitive mediators
to enhance
value co-creation interactions
Cognitive Mediators:
Cognitive systems
with deep knowledge of both
customer (user) and provider (expert)
as co-creators of win-win value
Entity augmentation boosts both creativity and productivity of interactions
Two assertions
• Machines seem to be getting smarter fast.
– Agree/disagree?
• People do not seem to be getting wiser fast.
– Agree/disagree?
4/5/2018
© IBM UPWard 2016
92
Homo Sapiens means Wise Man: True/False?
What is Industry 4.0?
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© IBM UPWard 2016
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Yesterday: Servitization
• Rolls Royce: “Power By The Hour”
Tomorrow: Servitization
• Start with any traditional product that is sold to customers
• Make the product part of a smart/wise service system
– Instrument it (sensors) – Internet of Things/Everything
– Set-up an intelligent operation center to monitor all products’
performance across their life-cycles
– Use big data analytics to determine how to improve product
performance, efficiency, maintenance, etc.
– Offer customer the “product-performance-as-a-service” with
financing/Internet of Service
– Customer benefits from cost-savings, predictability
– Provider benefits margin-improvements, predictability
• Every product becomes a platform technology (a vehicle for
service innovation) for innovative university startups
Vision: MMaaRRSS
• Modular Manufacturing as a Regional
Recirculation Service System
– “I am the stuff that will be made into product X for
customer Y.”
– Stuff = Material, Energy, and Information Flows
– Minimize transport costs (for products and waste)
• The Vision: Circular Economy (~4 minutes)
In Summary
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
development
97
“A service science
perspective considers
the evolving ecology of
service system entities,
their value co-creation and
capability co-elevation
interactions, and their
capabilities, constraints,
rights, and responsibilities.”
Cognitive Systems
Entities
Service
Systems
Entities With
Cognitive
Mediators
Add Rights &
Responsibilities
Backup Slides
• Understanding Cognitive Systems
4/5/2018 Understanding Cognitive Systems 98
What is a cognitive system (entity)?
4/5/2018 Understanding Cognitive Systems 99
What is a digital cognitive system
(entity)?
4/5/2018 Understanding Cognitive Systems 100
Backup slides
• Service systems - http://service-
science.info/archives/3368
4/5/2018 Understanding Cognitive Systems 101
Assisting individuals and organizations
to close their service innovation skills gap
and co-create wiser service systems
empowering employees, customers, citizens
with cognitive mediators
in the collaborative service economy
What is service science?
• IBM initiated effort to establish a
multidisciplinary field to study
service systems … with a focus on
people-centered, IT-enabled service
innovations for business and society
– based on service-dominant logic
– service = value co-creation
– IT-enabled service architectures
– service systems (socio-technical
systems for win-win value co-creation)
• IBM helped establish
– computer science (1945-present)
– service science (2005-present)
4/5/2018 Understanding Cognitive Systems 103
Service systems are dynamic configurations of
resources (people, technology, organizations,
and information) interconnected by
value propositions, internally and externally.
Examples:
- macro: cities, states, nations
- meso: hospitals, universities, businesses
- micro: households, families, individuals
Reference:
Spohrer J, Maglio P, Bailey J, Gruhl D (2007)
Steps toward a science of service systems.
IEEE Computer Society. 40(3):71-77(January).
What is service science?
• Now over 500 universities globally teach a more
multidisciplinary approach to service innovation,
including:
– Service management and marketing
– Service engineering and operations
– Service design and arts
– Service public policy and economics
– Service computing and informatics
• SSME + DAPP =
Service Science Management Engineering +
Design Arts Public Policy
– People, technology, organizations, information
interconnected by value propositions.
4/5/2018 Understanding Cognitive Systems 104
Reference:
IfM & IBM (2008). Succeeding through service
innovation: A service perspective for education,
research, business and government.
University of Cambridge Institute for Manufacturing,
Cambridge, UK. 2008.
How to get involved?
• Weekly speaker series
– Service innovation
– Service education & research
– Smart service/cognitive systems
• Discovery summits & book series
• Opportunities
– Institutional memberships
– Leadership & ambassadors
– Volunteer opportunities
– Awards & sponsored
conferences
4/5/2018 Understanding Cognitive Systems 105
ISSIP.org is a non-profit society
International Society of Service Innovation Professionals
Membership:
Over 1000 professionals and students from 40+ countries,
50+ companies and 50+ universities.
How to get involved?
• Journals (INFORMS,
etc.)
• Conferences (HICSS,
etc.)
• Courses (MIT, etc.)
• Funding (NSF, etc.)
• Society (ISSIP, etc.)
4/5/2018 Understanding Cognitive Systems 106
What are the hot topics?
• Smart Service Systems: Intelligence Augmentation
– AI + AR UX (Artificial Intelligence + Augmented Reality User
Experience)
– Smartphones (mobile, social, secure, etc.)
• Collaborative Economy: Servitization
– From assets to co-creation (e.g., Uber, AirBnB, etc.)
– From product to capability/outcome-as-a-service
– Manufacturing as a local recycling service
• Digital Transformation: Trust and Identity
– Blockchain: Don Tapscott’s TED Talk & book
– Big Data: Service Analytics & HAT (Hub of All Things)
4/5/2018 Understanding Cognitive Systems 107
Backups
• T-shaped people
4/5/2018 Understanding Cognitive Systems 108
Sciences provide…
• Frameworks for people to ask and answer
questions systematically
• Explanations with instructions on “how to re-do”
4/5/2018
© IBM 2015, IBM Upward University
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development
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Kline: Conceptual Foundation of Multidisciplinary Thinking -
“To our children and children’s children,
to whom we elders owe an explanation of the world
that is understandable, realistic, forward-looking, and whole.”
Proenneke:
Alone in the Wilderness -
To do a thorough testing,
should each generation
be required to rapidly rebuild
from scratch?
A re-makers movement?
Some paths to becoming 64x smarter:
Improving learning and performance
• 2x from Learning sciences (methods)
– Better models of concepts
– Better models of learners
• 2x from Learning technology (tools)
– Guided learning paths
– Elimination of “thrashing”
• 2x from Quantity effect (overlaps)
– More you know, faster you go
– Advanced organizers
• 2x from Lifelong learning (time)
– Longer lives and longer careers
– Keeps “learning-mode” activated
• 2x from Early learning (time)
– Start earlier: Challenged-based approach
– STEM-2D in K-12 (SSME+DAPP Design of Smart Service Systems)
• 2x from Cognitive systems (performance support)
– Technology & Infrastructure Interactions
– Organizations & Others Interactions
The Maker Movement &
Open Source Ecology
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
development
111
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
development
112
Future of Skills
T-Shaped “Future Ready” Talent
4/5/2018
© IBM UPWard 2016
113
4/5/2018
© IBM 2015, IBM Upward University
Programs Worldwide accelerating regional
development
114
Future of Skills
Future-Ready T-Shapes
4/5/2018
© IBM UPWard 2016
115
Next Generation:
Future-Ready T-Shaped Adaptive Innovators
Many disciplines
Many sectors
Many regions/cultures
(understanding & communications)
Deepinonesector
Deepinoneregion/culture
Deepinonediscipline
By 2035, T-Shaped Makers with great
Building Blocks and Cognitive Mediators
4/5/2018 117
Empathy & Teamwork
sector
region/culture
discipline
Depth
Breadth
STEM
Liberal Arts
IBM Cloud Bluemix:
Watson APIs are growing…
4/5/2018
© IBM UPWard 2016
118
So far (June 2016), 100,000 faculty and students globally given access
4/5/2018
© IBM UPWard 2016
119
But this stuff is still really hard…
4/5/2018
© IBM UPWard 2016
120
Social Emotional Skills - Empathy
4/5/2018
© IBM UPWard 2016
121
You say you want a
revolution?
October 8, 2017
https://www.slideshare.net/spohrer/revolution-20171008-v23
4/5/2018 (c) IBM 2017, Cognitive Opentech Group
122
4/5/2018
© IBM 2015, IBM Upward University Programs Worldwide
accelerating regional development
123

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Chabot 20180404 v5

  • 1. Jim Spohrer (IBM) IBM Research – Almaden, Wed April 4 2018 http://www.slideshare.net/spohrer/Chabot_20180404_v5 4/5/2018 1 Future of AI: Measuring Progress and Preparing
  • 2. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 2 Explain external phenomena
  • 3. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 3 Explain internal phenomena
  • 4. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 4 Explain value co-creation phenomena
  • 5. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 5 Physics Chemistry Biology Neuroscience Psychology Artificial Intelligence Engineering Management Public Policy Education Design Humanities Natural Systems Cognitive Systems Service Systems
  • 6. “The best way to predict the future is to inspire the next generation of students to build it better” Digital Natives Transportation Water Manufacturing Energy Construction ICT Retail Finance Healthcare Education Government
  • 7. GitHub: >50K IBMers have accounts 4/5/2018 © IBM MAP COG2018 7 Technical Eminence: Explore, Read, Pull Request, Contributor, Committer, Governance
  • 8. Kaggle: How many know about leaderboards? 4/5/2018 © IBM MAP COG2018 8
  • 9. Future of AI 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 9 … when will your smartphone be able to take and pass any online course? And then be your coach, so you can pass too?
  • 10. Future of AI 4/5/2018 © IBM Cognitive Opentech Group (COG) 10 Dota 2 “Deep Learning” for “AI Pattern Recognition” depends on massive amounts of “labeled data” and computing power available since ~2012; Labeled data is simply input and output pairs, such as a sound and word, or image and word, or English sentence and French sentence, or road scene and car control settings – labeled data means having both input and output data in massive quantities. For example, 100K images of skin, half with skin cancer and half without to learn to recognize presence of skin cancer.
  • 11. Questions • What is the timeline for solving AI and IA? • Who are the leaders driving AI progress? • What will the biggest benefits from AI be? • What are the biggest risks associated with AI, and are they real? • What other technologies may have a bigger impact than AI? • What are the implications for stakeholders? • How should we prepare to get the benefits and avoid the risks? 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 11
  • 12. Every 20 years, compute costs are down by 1000x • Cost of Digital Workers – Moore’s Law can be thought of as lowering costs by a factor of a… • Thousand times lower in 20 years • Million times lower in 40 years • Billion times lower in 60 years • Smarter Tools (Terascale) – Terascale (2017) = $3K – Terascale (2020) = ~$1K • Narrow Worker (Petascale) – Recognition (Fast) – Petascale (2040) = ~$1K • Broad Worker (Exascale) – Reasoning (Slow) – Exascale (2060) = ~$1K 124/5/2018 (c) IBM 2017, Cognitive Opentech Group 2080204020001960 $1K $1M $1B $1T 206020201980 +/- 10 years $1 Person Average Annual Salary (Living Income) Super Computer Cost Mainframe Cost Smartphone Cost T P E T P E AI Progress on Open Leaderboards Benchmark Roadmap to solve AI/IA
  • 13. GDP/Employee 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 13 (Source) Lower compute costs translate into increasing productivity and GDP/employees for nations Increasing productivity and GDP/employees should translate into wealthier citizens AI Progress on Open Leaderboards Benchmark Roadmap to solve AI/IA
  • 14. Leaderboards Framework AI Progress on Open Leaderboards - Benchmark Roadmap Perceive World Develop Cognition Build Relationships Fill Roles Pattern recognition Video understanding Memory Reasoning Social interactions Fluent conversation Assistant & Collaborator Coach & Mediator Speech Actions Declarative Deduction Scripts Speech Acts Tasks Institutions Chime Thumos SQuAD SAT ROC Story ConvAI Images Context Episodic Induction Plans Intentions Summarizatio n Values ImageNet VQA DSTC RALI General-AI Translation Narration Dynamic Abductive Goals Cultures Debate Negotiation WMT DeepVideo Alexa Prize ICCMA AT Learning from Labeled Training Data and Searching (Optimization) Learning by Watching and Reading (Education) Learning by Doing and being Responsible (Exploration) 2015 2018 2021 2024 2027 2030 2033 2036 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 14 Which experts would be really surprised if it takes less time… and which experts really surprised if it takes longer? Approx. Year Human Level ->
  • 15. Leaders and Leaderboards: Who is winning • How to Measure Leadership? – Publications or Patents – Regions China vs USA vs EU vs ROW – Companies Microsoft vs Google vs IBM • How to Measure Progress? – One capability or all leaderboards? – SQuAD – Question Answering – EFF Measuring AI Progress 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 15
  • 16. AI Benefits • Access to expertise – “Insanely great” labor productivity for trusted service providers – Digital workers for healthcare, education, finance, etc. • Better choices – ”Insanely great” collaborations with others on what matters most – AI for IA = Augmented Intelligence and higher value co-creation interactions 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 16
  • 17. AI Risks • Job Loss – Shorter term bigger risk = de-skilling • Super-intelligence – Shorter term bigger risk = bad actors 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 17 https://maliciousaireport.com/ https://www.wsj.com/articles/automation-makes-us-dumb-1416589342
  • 18. Other Technologies: Bigger impact? Yes. • Augmented Reality (AR)/ Virtual Reality (VR) – Game worlds grow-up • Blockchain/ Security Systems – Trust and security immutable • Advanced Materials/ Energy Systems – Manufacturing as cheap, local recycling service (utility fog, artificial leaf, etc.) 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 18
  • 19. Stakeholders • Individuals • Families • Businesses and other Organizations • Industry Groups • Regional Governments: – Cities – States – Nations 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 19
  • 20. Be Prepared • Understand open AI code + data + models + stacks + communities – Leaderboards – Ethical conduct • Learn 3 R’s of IBM’s Cognitive Opentech Group (COG) – Read arXiv – Redo with Github – Report with Jupyter notebooks on DSX and/or leaderboards • Improve your team’s skills of rapidly rebuilding from scratch – Build your open code eminence – Understand open innovation – Communities + Leaderboards 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 20 1972 used Punch cards 2016 used IBM Watson Open APIs to win…
  • 21. Courses • 2015 – “How to build a cognitive system for Q&A task.” – 9 months to 40% question answering accuracy – 1-2 years for 90% accuracy, which questions to reject • 2025 – “How to use a cognitive system to be a better professional X.” – Tools to build a student level Q&A from textbook in 1 week • 2035 – “How to use your cognitive mediator to build a startup.” – Tools to build faculty level Q&A for textbook in one day – Cognitive mediator knows a person better than they know themselves • 2055 – “How to manage your workforce of digital workers.” – Most people have 100 digital workers. 4/5/2018 21 Take free online cognitive classes today at cognitiveclass.ai
  • 22. Prepare for AI Future • Do you have a GitHub account? – Yes: proceed – No: sign up • Do you program? – Yes: Learn and do 3 R’s (read, redo, report) – No: Learn to read and execute code (cheat T2T) • Do you have favorite AI leaderboards? – Yes: Learn and do 3 R’s – No: Find a mentor with favorites, do together • AI prepared = Favorites you can 3 R together • … until you find the one favorite that can do them all 4/5/2018 © IBM Cognitive Opentech Group 2018 22
  • 23. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 23
  • 24. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 24 I have… Have you noticed how the building blocks just keep getting better?
  • 25. Learning to program: My first program 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 25 Early Computer Science Class: Watson Center at Columbia 1945 Jim Spohrer’s First Program 1972
  • 26. 4/5/2018 © IBM UPWard 2016 26 Fast Forward 2016: Consider this…
  • 27. Microsoft CaptionBot June 19, 2016 4/5/2018 © IBM UPWard 2016 27
  • 28. Microsoft CaptionBot June 20, 2016 4/5/2018 © IBM UPWard 2016 28
  • 29. IBM Image Tagging 4/5/2018 © IBM UPWard 2016 29
  • 30. Today: November 10, 2017 4/5/2018 © IBM DBG COG 2017 30 IBM
  • 31. Cupertino Teens • IBM Watson on Bluemix 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 31 AI for NLP entity identification
  • 32. Resilience: Rapidly Rebuilding From Scratch • Dartnell L (2012) The Knowledge: How to Rebuild Civilization in the Aftermath of a Cataclysm. Westminster London: Penguin Books. 4/5/2018 © IBM MAP COG2018 32
  • 33. Industries Transformed Digital Natives Transportation Water Manufacturing Energy Construction ICT Retail Finance Healthcare Education Government “The best way to predict the future is to inspire the next generation of students to build it better”
  • 34. 4/5/2018 34 1955 1975 1995 2015 2035 2055 Better Building Blocks
  • 35. Build: 10 million minutes of experience 4/5/2018 Understanding Cognitive Systems 35
  • 36. Build: 2 million minutes of experience 4/5/2018 Understanding Cognitive Systems 36
  • 37. Build: Hardware < Software < Data < Experience 4/5/2018 Understanding Cognitive Systems 37
  • 38. Types: Progression of models and capabilities 4/5/2018 Understanding Cognitive Systems 38 Task & World Model/ Planning & Decisions Self Model/ Capacity & Limits User Model/ Episodic Memory Institutions Model/ Trust & Social Acts Tool + - - - Assistant ++ + - - Collaborator +++ ++ + - Coach ++++ +++ ++ + Mediator +++++ ++++ +++ ++ Cognitive Tool Cognitive Assistant Cognitive Collaborator Cognitive Coach Cognitive Mediator
  • 39. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 39 Cognitive Mediators for all people in all roles
  • 40. Occupations = Many Tasks 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 40
  • 41. Watson Discovery Advisor 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 41 Simonite, T. 2014. Software Mines Science Papers to Make New Discoveries. MIT. November 25, 2014. URL: http://m.technologyreview.com/news/520461/software-mines-science-papers-to-make-new-discoveries/
  • 42. In Sum: Prepare by… • Participating – Opentech AI (GitHub) – Leaderboard Challenges (Kaggle) • Making – Smartphone apps become low-cost digital workers (expertise economy) – Return of mini-local factories and farms (manufacturing and agricultural economy) • Learning – Service science and knowledge science study the evolution – As well as influence the evolution of industries and professions 4/5/2018 © IBM MAP COG2018 42
  • 43. In Summary 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 43 “A service science perspective considers the evolving ecology of service system entities, their value co-creation and capability co-elevation interactions, and their capabilities, constraints, rights, and responsibilities.” Cognitive Systems Entities Service Systems Entities With Cognitive Mediators Add Rights & Responsibilities
  • 44. Trust: Two Communities 4/5/2018 © IBM MAP COG2018 44 Service Science OpenTech AI Trust: Value Co-Creation, Transdisciplinary Trust: Ethical, Safe, Explainable, Open Communities Special Issue AI Magazine? Handbook of OpenTech AI?
  • 45. Headlines • 2017 Popular – “AI vs People” – “X-Y team up to invest big in AI” • 2025 Commonplace – “People using AI to become better at their professions, serving others.” – “Teenagers using AI to solve challenges, and improve their communities.” • 2085 Resilience – “Teams competing to rapidly rebuild socio-economic-technical systems (wise service systems) from scratch” – “U.N. Pluto-base makes major discovery about nature of universe. U.F.P. established.” 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 45 IEEE 2017
  • 46. IBM-MIT $240M over 10 year AI mission 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 46
  • 47. 4/5/2018 © IBM UPWard 2016 47 AI (Artificial Intelligence) is popular again… you see it mentioned on billboards in SF However, pattern recognition does not equal AI Deep learning works if you have lots of data and compute power We finally have lots of data and compute power – hurray!!! So finally, deep learning for pattern recognition is working pretty well However, AI is more than deep learning for pattern recognition… AI requires commonsense reasoning – that will take another 5-10 years of research How do we know this? Look at the AI leaderboards – we will get to that…
  • 50. Majority of IBM offerings incorporate open technologies 4/5/2018 © IBM MAP COG2018 50 OPEN CONTAINER PROJECT At IBM, employees can win awards for both patents and open source contributions.
  • 52. Learning: Open Innovation Learning (OIL) By David Ing • Ing D (2018) Open Innovation Learning: Theory building on open sourcing while private sourcing. Foreword by Jim Spohrer. Publisher: Toronto Canada: Coevolving Innovations Inc. Publishing. 4/5/2018 © IBM MAP COG2018 52
  • 53. Icons of AI Progress • 1956: Dartmouth Conference organized by: – John McCarthy (Dartmouth, later Stanford) – Marvin Minsky (MIT) – and two senior scientists: • Claude Shannon (Bell Labs) • Nathan Rochester (IBM) • 1997: Deep Blue (IBM) - Chess • 2011: Watson Jeopardy! (IBM) • 2016: AlphaGo (Google DeepMinds) 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 53
  • 54. AI to IA Timeline: Hard unsolved AI problems • 2012-2017 AI Pattern Recognition and Learning from Massive Labeled Data – Speech, image, translation, driverless, games – Chatbots as digital assistants • 2018 Video Understanding • 2021 Episodic Memory • 2022 Learning from Watching • 2024 Commonsense Reasoning • 2026 Learning from Reading • 2028 Learning from Doing • 2030 Fluent Conversation • 2031-2039 Cognitive Collaborator and Mediator; Intelligence Augmentation (IA) 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 54
  • 55. Jim Spohrer (IBM) For C Mohan Wednesday February 21, 2018 http://www.slideshare.net/spohrer/nsf-20180124-v18 4/5/2018 55 The Future of AI: Measuring Progress and Preparing
  • 56. Jim Spohrer & Opentech AI group? 4/5/2018 © IBM UPWard 2016 56 IBM Products and Services to Customers IBM Research (Patents Science Eminence & Differentiation) Open Technologies (Open Source Technical Eminence & Industry Standards) Cognitive Opentech Group (COG) = Open Source AI + Data
  • 57. IBM Research, Patents, Data, Cognitive 4/5/2018 © IBM UPWard 2016 57
  • 59. What exists in 2016? 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 59 360,000 100,000 120,000 60,000 150,000
  • 60. User Models 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 60
  • 61. $5M Prize 4/5/2018 © IBM UPWard 2016 61
  • 62. “AI will change the world? Who will change AI?” 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 62
  • 63. “These amazing technologies must be able to help people like myself…” 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 63
  • 65. Real reading and Q&A is hard
  • 66. Good science = Reproducibility
  • 67. In Conclusion • Hundreds of AI Challenge Leaderboards exist and the number is growing • Can one system be built to do them all? See: https://www.youtube.com/watch?v=8FpdEmySsuc
  • 68. What types of digital cognitive systems? • Cognitive Build: Outthink Challenge (250K people) – Imagine a digital cognitive system to help you do something important in your personal or professional lives – Team to design it and advocate for it, and then everyone votes – Winners: reduce waste and human suffering, screen for health issues and safety threats, learn life skills and make better choices, find what you are looking for, move around more effectively, provide emotional support, provide IT support, learn about important public policy goals and make better choices • Types: Tool, Assistant, Collaborator, Coach, Mediator 4/5/2018 Understanding Cognitive Systems 68
  • 69. Types • Tool • Assistant • Collaborat or • Coach • Mediator 4/5/2018 Understanding Cognitive Systems 69
  • 70. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 70
  • 72. Brief History of AI • 1956 – Dartmouth Conference • 1956 – 1981 Micro-Worlds • 1981 – Japanese 5th Generation • 1988 – Expert Systems Peak • 1990 – AI Winter • 1997 – Deep Blue • 1997 – 2011 Real-World • 2011 – Jeopardy! & SIRI • 2013 – Cognitive Systems Institute • 2014 – Watson Business Unit & • True North Brain Chip • 2015 – “Cognition as a Service” on IBM Bluemix 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 72
  • 73. Definitions: AI vs IA 4/5/2018 © IBM UPWard 2016 73 AI is Artificial Intelligence, or intelligence in machines (smart machines) IA is Intelligence Augmentation, or people thinking and working together with smart machines. IA is what IBM calls “Cognitive Computing” and the smart machines are called “Watson Solutions” or more generally “Digital Cognitive Systems (Cogs)” Cognition as a Service (CaaS): AI building blocks for IA solutions
  • 76. Societal Grand Challenges 4/5/2018 © IBM UPWard 2016 76 Solving these would mean we are smarter, but would they mean we are wiser?
  • 78. High School Senior: Anish Krishnan 4/5/2018 © IBM UPWard 2016 78
  • 79. IBM in Silicon Valley: From Punch Cards…. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 79 On August 22, 1943, 105 men, women and children, among them 43 IBM employees, alighted from a special train that carried them across the continent to establish new homes and the new IBM Card Manufacturing Plant Number 5 at 16th and St. John Streets, San Jose, CA.
  • 80. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 80
  • 81. Computing: Then, Now, Projected 4/5/2018 81 2035 2055
  • 82. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 82
  • 84. What types of digital cognitive systems? • Cognitive Build: Outthink Challenge (250K people) – Imagine a digital cognitive system to help you do something important in your personal or professional lives – Team to design it and advocate for it, and then everyone votes – Winners: reduce waste and human suffering, screen for health issues and safety threats, learn life skills and make better choices, find what you are looking for, move around more effectively, provide emotional support, provide IT support, learn about important public policy goals and make better choices • Types: Tool, Assistant, Collaborator, Coach, Mediator 4/5/2018 Understanding Cognitive Systems 84
  • 85. Partnership for AI formed 4/5/2018 Understanding Cognitive Systems 85
  • 87. 4/5/2018 © IBM UPWard 2016 87 What might Reality 2.0 look like?
  • 88. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 88
  • 89. How fast is Reality 2.0 approaching? 4/5/2018 89 What might it look like?
  • 90. Reality 2.0 Service Platform: polite cognitive mediators (CM1,CM2) do not interrupt people (P1,P2) 4/5/2018 © IBM UPWard 2016 90 Service Platform CM2 P2 CM1 P1 100x 100x 100x
  • 91. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 91 Wise Service System: All entities’ in network use cognitive mediators to enhance value co-creation interactions Cognitive Mediators: Cognitive systems with deep knowledge of both customer (user) and provider (expert) as co-creators of win-win value Entity augmentation boosts both creativity and productivity of interactions
  • 92. Two assertions • Machines seem to be getting smarter fast. – Agree/disagree? • People do not seem to be getting wiser fast. – Agree/disagree? 4/5/2018 © IBM UPWard 2016 92 Homo Sapiens means Wise Man: True/False?
  • 93. What is Industry 4.0? 4/5/2018 © IBM UPWard 2016 93
  • 94. Yesterday: Servitization • Rolls Royce: “Power By The Hour”
  • 95. Tomorrow: Servitization • Start with any traditional product that is sold to customers • Make the product part of a smart/wise service system – Instrument it (sensors) – Internet of Things/Everything – Set-up an intelligent operation center to monitor all products’ performance across their life-cycles – Use big data analytics to determine how to improve product performance, efficiency, maintenance, etc. – Offer customer the “product-performance-as-a-service” with financing/Internet of Service – Customer benefits from cost-savings, predictability – Provider benefits margin-improvements, predictability • Every product becomes a platform technology (a vehicle for service innovation) for innovative university startups
  • 96. Vision: MMaaRRSS • Modular Manufacturing as a Regional Recirculation Service System – “I am the stuff that will be made into product X for customer Y.” – Stuff = Material, Energy, and Information Flows – Minimize transport costs (for products and waste) • The Vision: Circular Economy (~4 minutes)
  • 97. In Summary 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 97 “A service science perspective considers the evolving ecology of service system entities, their value co-creation and capability co-elevation interactions, and their capabilities, constraints, rights, and responsibilities.” Cognitive Systems Entities Service Systems Entities With Cognitive Mediators Add Rights & Responsibilities
  • 98. Backup Slides • Understanding Cognitive Systems 4/5/2018 Understanding Cognitive Systems 98
  • 99. What is a cognitive system (entity)? 4/5/2018 Understanding Cognitive Systems 99
  • 100. What is a digital cognitive system (entity)? 4/5/2018 Understanding Cognitive Systems 100
  • 101. Backup slides • Service systems - http://service- science.info/archives/3368 4/5/2018 Understanding Cognitive Systems 101
  • 102. Assisting individuals and organizations to close their service innovation skills gap and co-create wiser service systems empowering employees, customers, citizens with cognitive mediators in the collaborative service economy
  • 103. What is service science? • IBM initiated effort to establish a multidisciplinary field to study service systems … with a focus on people-centered, IT-enabled service innovations for business and society – based on service-dominant logic – service = value co-creation – IT-enabled service architectures – service systems (socio-technical systems for win-win value co-creation) • IBM helped establish – computer science (1945-present) – service science (2005-present) 4/5/2018 Understanding Cognitive Systems 103 Service systems are dynamic configurations of resources (people, technology, organizations, and information) interconnected by value propositions, internally and externally. Examples: - macro: cities, states, nations - meso: hospitals, universities, businesses - micro: households, families, individuals Reference: Spohrer J, Maglio P, Bailey J, Gruhl D (2007) Steps toward a science of service systems. IEEE Computer Society. 40(3):71-77(January).
  • 104. What is service science? • Now over 500 universities globally teach a more multidisciplinary approach to service innovation, including: – Service management and marketing – Service engineering and operations – Service design and arts – Service public policy and economics – Service computing and informatics • SSME + DAPP = Service Science Management Engineering + Design Arts Public Policy – People, technology, organizations, information interconnected by value propositions. 4/5/2018 Understanding Cognitive Systems 104 Reference: IfM & IBM (2008). Succeeding through service innovation: A service perspective for education, research, business and government. University of Cambridge Institute for Manufacturing, Cambridge, UK. 2008.
  • 105. How to get involved? • Weekly speaker series – Service innovation – Service education & research – Smart service/cognitive systems • Discovery summits & book series • Opportunities – Institutional memberships – Leadership & ambassadors – Volunteer opportunities – Awards & sponsored conferences 4/5/2018 Understanding Cognitive Systems 105 ISSIP.org is a non-profit society International Society of Service Innovation Professionals Membership: Over 1000 professionals and students from 40+ countries, 50+ companies and 50+ universities.
  • 106. How to get involved? • Journals (INFORMS, etc.) • Conferences (HICSS, etc.) • Courses (MIT, etc.) • Funding (NSF, etc.) • Society (ISSIP, etc.) 4/5/2018 Understanding Cognitive Systems 106
  • 107. What are the hot topics? • Smart Service Systems: Intelligence Augmentation – AI + AR UX (Artificial Intelligence + Augmented Reality User Experience) – Smartphones (mobile, social, secure, etc.) • Collaborative Economy: Servitization – From assets to co-creation (e.g., Uber, AirBnB, etc.) – From product to capability/outcome-as-a-service – Manufacturing as a local recycling service • Digital Transformation: Trust and Identity – Blockchain: Don Tapscott’s TED Talk & book – Big Data: Service Analytics & HAT (Hub of All Things) 4/5/2018 Understanding Cognitive Systems 107
  • 108. Backups • T-shaped people 4/5/2018 Understanding Cognitive Systems 108
  • 109. Sciences provide… • Frameworks for people to ask and answer questions systematically • Explanations with instructions on “how to re-do” 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 109 Kline: Conceptual Foundation of Multidisciplinary Thinking - “To our children and children’s children, to whom we elders owe an explanation of the world that is understandable, realistic, forward-looking, and whole.” Proenneke: Alone in the Wilderness - To do a thorough testing, should each generation be required to rapidly rebuild from scratch? A re-makers movement?
  • 110. Some paths to becoming 64x smarter: Improving learning and performance • 2x from Learning sciences (methods) – Better models of concepts – Better models of learners • 2x from Learning technology (tools) – Guided learning paths – Elimination of “thrashing” • 2x from Quantity effect (overlaps) – More you know, faster you go – Advanced organizers • 2x from Lifelong learning (time) – Longer lives and longer careers – Keeps “learning-mode” activated • 2x from Early learning (time) – Start earlier: Challenged-based approach – STEM-2D in K-12 (SSME+DAPP Design of Smart Service Systems) • 2x from Cognitive systems (performance support) – Technology & Infrastructure Interactions – Organizations & Others Interactions
  • 111. The Maker Movement & Open Source Ecology 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 111
  • 112. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 112 Future of Skills
  • 113. T-Shaped “Future Ready” Talent 4/5/2018 © IBM UPWard 2016 113
  • 114. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 114 Future of Skills
  • 116. Next Generation: Future-Ready T-Shaped Adaptive Innovators Many disciplines Many sectors Many regions/cultures (understanding & communications) Deepinonesector Deepinoneregion/culture Deepinonediscipline
  • 117. By 2035, T-Shaped Makers with great Building Blocks and Cognitive Mediators 4/5/2018 117 Empathy & Teamwork sector region/culture discipline Depth Breadth STEM Liberal Arts
  • 118. IBM Cloud Bluemix: Watson APIs are growing… 4/5/2018 © IBM UPWard 2016 118 So far (June 2016), 100,000 faculty and students globally given access
  • 120. But this stuff is still really hard… 4/5/2018 © IBM UPWard 2016 120
  • 121. Social Emotional Skills - Empathy 4/5/2018 © IBM UPWard 2016 121
  • 122. You say you want a revolution? October 8, 2017 https://www.slideshare.net/spohrer/revolution-20171008-v23 4/5/2018 (c) IBM 2017, Cognitive Opentech Group 122
  • 123. 4/5/2018 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 123