Christina Sponselli

8 Abonné

Developed social media campaign for UC Berkeley's first 24-hour fundraiser that received $5.3 in donations through more than 7,000 gifts, the most the university has ever received online in one day. The social campaign was conducted over multiple social media channels. Created successful social media strategies, including creating brand ambassador program that recruited social influencers to be ambassadors for Berkeley. Project lead in development and launch of campus-wide alumni network, including data Integration, developing user experience, conducting user testing, and collaborating with front- and back-end developers. Created single sign-on to campus services by integrating campus...

social media uc berkeley alumni relations higher edu social justice lgbt teachacceptance donations fundraising campaign cal colleges and universities social case

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Christina Sponselli

Présentations

Using social media to bulid relationships

How to get social with your alumni

Integrating social media into your communicaitons mix

Social Media, alums & UC Berkeley

Cal Alumni Network

Social Media, Social Justice

Documents

Big Give at the University of California, Berkeley

J’aime

Social CRM: The New Rules of Relationship Management

Understand Your Customers' Social Behaviors