The document discusses risk management strategies for schools creating a Facebook page. It identifies three main mechanisms for managing risk: policy, technology, and law. Policy approaches include establishing social media policies and codes of conduct. Technology approaches involve limiting user access and moderating content. Legal issues relate to relevant telecommunications and privacy laws. The document advises schools to develop response plans and consider potential "grey areas" when addressing negative user comments.

1. 6. Risk Management
© The sponsor-ed Group March 2013 ‘The PD for Schools Looking to Create a Facebook Page 1

2. Social Media
You want engagement, but can you handle the
truth
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PD for Schools Looking to Create a 2
Facebook Page

3. Risk Management
• Playing in social media means letting go of some
communications control
• Social Media means allowing the community to contribute
content……. praise, question, criticise, suggest
• Social Media risk management needs to work across 2 spaces
– Your organisation’s own social media sites (facebook, blog etc)
– Others social media sites - you’re being spoken of
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PD for Schools Looking to Create a 3
Facebook Page

4. Risk Management by
3 mechanisms
POLICY TECHNOLOGY LAW
Managing humans Limiting access Telecommunications Act 474
Asking for compliance Moderation Brodie’s Law
3 strikes Banning
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PD for Schools Looking to Create a 4
Facebook Page

5. Risk Management
3 mechanisms
POLICY TECHNOLOGY LAW
Please I’m stopping you You’re nicked
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PD for Schools Looking to Create a 5
Facebook Page

6. POLICY
Employee Social Media policy (generally in place in education
sector/government)
Social Media monitoring action plan
What if’s with negative, derogatory comments in other’s
spaces
Site Code of Conduct
Establishes rules, etiquette, tone and provides recourse
to counsel an offender
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PD for Schools Looking to Create a 6
Facebook Page

7. TECHNOLOGY
2 phases
Setup
• Limit community posting ability – comments only (max security)
• Use profanity filter
• Block list
Moderation
• All activity goes to the admin’
• Removal of comment
• Block/ban users posting - serious breaches
• Take site down
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PD for Schools Looking to Create a 7
Facebook Page

8. LAW
Telecommunications Act
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Facebook Page

9. Facebook Terms
You will not bully, intimidate, or harass another
user.
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PD for Schools Looking to Create a 9
Facebook Page

10. The Social Media Fire Drill
Workshop your response strategy and avoid
policy on the run, although there may be
learnings along the journey
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Facebook Page

11. Workshop 2
• In groups (4 to 5), run a Social Media Fire Drill
i. Create 2 serious breaches of your code
ii. Take 1 scenario and prepare your response
i. table the breach
ii. table the people involved; internal & external
iii. table your action/s
iv. table what the perpetrator will see
v. table how and on what grounds could the situation
escalate
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PD for Schools Looking to Create a 11
Facebook Page

12. Scenario’s – your Facebook page
Act Action
• Strong criticism and/or derogatory comment • Inform Principal
• Advise user of Code of Conduct (preferably
verbally)
• Remove comment
• User continues with more criticism and/or • Remove comment/s
derogatory comment • Block user
• Refer to Code of Conduct (preferably verbally)
• After blocking user comes back under false name • Relentless attack – take down page and report
and continues attack to Facebook
Examples based on setting minimum user access other than commenting on posts. Seek own legal
advice and guidance from your superiors. © The sponsor-ed Group March 2013 ‘The
PD for Schools Looking to Create a 12
Facebook Page

13. It’s the moralising that will be the
biggest challenge
it’s always the grey, not the black &
white
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Facebook Page

14. Here’s some grey
I respect every thing the school has done for my children over the years; it’s a place we all
love but I’ve noticed a troubling change. With 3 children all of whom have been exposed to
the naplan test (2 children now twice) I have seen their behaviour worryingly change in the
lead up to the tests. They are clearly stressed and all have complained that their teachers
are saying that they must do a good job in the test or the school “will get into trouble”. I’ve
had a look at the my school website and have noticed that the school’s results in all but one
area are considerably below the average.
If this is what naplan does for schools underperforming then I’ll be left with no alternative
but to remove my children and send them to a better performing school. Stressing children
like this is just not on.
While this is only a rumour I have heard several parents (with academically struggling
children) say that their teacher had in a round about way suggested that their children
could stay home on naplan day.
What’s going on? Please tell me I’ve got it wrong.
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PD for Schools Looking to Create a 14
Facebook Page

15. Risk Management
3 mechanisms
POLICY TECHNOLOGY LAW
Please I’m stopping you You’re nicked
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PD for Schools Looking to Create a 15
Facebook Page

16. References
• Telecommunications Act 474.17
• Brodies Law
Please seek own legal advice and guidance from your superiors. Advice in this presentation is general
in nature
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Facebook Page

17. Schools and sporting groups Phone
interested in receiving a new website P: 1300 755 010
F: +61(3) 9020 2061
info@sponsor-ed.com.au
www.sponsor-ed.com.au Offices
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Technical enquiries
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