Laurence McCahill, design lead and co-founder of Spook Studio, spills the beans on the Lean Startup and Lean UX movements, which bring a groundbreaking approach to product development, and what it means for founders, managers and designers/developers. For a more in-depth article read my introduction to lean over at .net http://www.netmagazine.com/features/introduction-lean

1. (And why should I care?)

2. where lean fits in!

3. business!
design! technology!

4. business!
design! technology!

5. “Life’s too short to build something
nobody wants”!
Ash Maurya, Running Lean!

6. “Build remark-able products”!
Seth Godin!

7. •! Innovation requires a new approach!
•! Reduce unnecessary waste!
•! Maximise efforts for:!
•! Learning!
•! Speed!
•! Focus!
•! Doing not documenting!

9. Lean startup!

10. Lean UX!

11. “I don’t care how smart you are. "
Every design solution you put out there is
a hypothesis.”!
Jeff Gothelf, Proof NYC!

12. 3 stages of a startup!

13. 1! 2! 3!
Problem/
solution fit
!

14. 1! 2! 3!
Problem/ Product/
solution fit
! market fit
!

15. 1! 2!
Problem/ Product/
solution fit
! market fit
!
Focus: Validated learning!

16. 1! 2! 3!
Problem/ Product/
solution fit
! market fit
!
Focus: Validated learning!
Experiments: Pivots!

17. 1! 2! 3!
Problem/ Product/
Scale!
solution fit
! market fit
!
Focus: Validated learning!
Experiments: Pivots!

18. 1! 2! 3!
Problem/ Product/
Scale!
solution fit
! market fit
!
Focus: Validated learning! Focus: Growth!
Experiments: Pivots!

19. 1! 2! 3!
Problem/ Product/
Scale!
solution fit
! market fit
!
Focus: Validated learning! Focus: Growth!
Experiments: Pivots! Experiments: "
Optimisations!

20. 1!
problem-!
solution fit!

21. “Customers don’t care about your solution.
They care about their problems.”!
Dave McClure, 500 Startups!

22. •!Find a problem or social need
worth solving!
•!Define your early adopters!
•!Engage customers throughout!
•!Continually test through iterations!

24. •! Have a clear vision !
•! Be flexible about how you get there!
•! Craft a killer value proposition!
•! Focus, focus, focus!!

25. "Almost every client
I’ve ever worked for
who is seeking
greater market share
has had no clear
value proposition.”!
Leisa Reichelt!

26. Startup prioritizer!
What’s most important for your startup? Context is key.!
There’s a finite amount of resource available!

27. 2!
product-!
market fit!

28. Have I built something people want?!
•! “Fake it, before you bake it”!
•! Test & learn:!
–! Create a prototype!
–! Landing pages!
–! Pricing/monetisation!
•! Start with the core features (MVP)!
•! Experiment, the web is your lab!
•! What will you measure?!

29. “You don’t need code to test a software
product”!
Ash Maurya!

31. 3!
scale!

32. You’ve launched, now what?!
•! Don’t be a feature pusher!
•! 80% optimising, 20% new features!
•! Keep iterating!
•! Time to get investment/advisors/
mentors!
•! Ongoing resources & costs!
•! Customer service/experience!

33. “It’s not iterative if you only do it once.”!
Stuart Eccles, Made by Many!

34. What is the one metric that matters?!

35. “Vanity metrics make you feel good but
don’t offer clear guidance on what to do.”!
Eric Ries, The Lean Startup!

36. in summary!

37. 1.! Learn often, fail fast and get out of
the building!!
2.!Fake it before you make it.!
3.!Start small then scale up.!
4.!Keep iterating.!
5.!Don’t lose sight of the vision. !
6.!MVP: minimum awesome not awful. !
7.! The web is your lab, keep testing
and measuring.!

38. THANKS
Laurence McCahill!
Co-founder, Spook Studio!
spookstudio.com!